Consumer buying behavior towards online shopping stores in Malaysia (original) (raw)
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Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh
The World Wide Web has propelled in no small extent of changes in the attitude and behavior of people all over the world. Due to this blessing, online shopping has emerged which influenced the lives of ordinary citizens. Online shopping has also been started in Bangladesh, but consumers are not much habituated yet to go online shopping frequently. This study is undertaken to understand the behavior of online shoppers through a self-constructed questionnaire of 160 respondents from Dhaka city. The survey reveals that consumers shop online to save time, and for available varieties of products and services. Both male and female both have the same type of behavior towards liking and disliking factors; they like home delivery facility and dislike inability to touch and feel the product most.
Online Shopping: A Survey on Consumer Buying Behavior in Bangladesh
Consumer attitudes and behavior have shifted dramatically all across the world as a result of the internet. Online shopping has emerged as a result of this trend, and it has had a significant impact on the lives of regular young people. Even though online purchases have been around in Bangladesh for a long time, consumers, particularly senior individuals, are not very interested in doing so. A self-constructed online survey of 150 Bangladeshi respondents was used in this study to try to understand customer behavior regarding online buying. According to the report, the vast majority of customers order online and thus save time and access a wider range of services and products. Males, as well as females, have roughly similar attitudes on online shopping: they prefer home delivery and oppose inadequate return policies. Typically, they gather online shopping information via social media and cash-on-delivery is a popular method of purchasing apparel and accessories. Consumers are particularly concerned about the safety of the payment system, and they are not interested in using credit or debit cards to shop. This study also revealed
Online Shopping Behavior of Bangladeshi People
European Journal of Business and Management
Bangladesh as a developing country has been seeing a lot of dependence in digital money transaction with which people's habit of Online shopping is increasing furthermore. To understand people's shopping behavior more concretely we went ahead and did a research on it. The main incentive of the research is to find out the shopping behavior of the people in Bangladesh and the kind problem that people are generally facing that is working as a discouraging factor. For this reason, a structured and closed ended questionnaire was used on a random sample population to know the behavior of the people regarding online shopping. From the answers of those questions, it is found that, the 18-23 years old people do the online shopping most. Moreover, male persons are more likely to do shopping on online than the female group. For shopping, most of the people use "Facebook Pages" according to our research. Here, many people are also unaware of the apps that the online shopping service provider provides. Not only that, most purchased items on online is clothing and after that most purchased item is food. While purchasing foods from the online, most people choose "Food Panda". Our survey also found that for buying electronic gadgets most people use daraz.com and evaly.com. Much to our surprise, a lot of people doing online shopping on a regular basis feel quite secured on the platform. However, most people think that online services need to be improved and we saw a lot of complains about the displayed or descripted product not matching the actual product. Moreover, they are also unhappy with delivery service that online service providers provide to the customer. The most alarming part that we found out through our survey is many people are taking online shopping service but the frequency is too low, which is once in a month. Another major complain about online shop is delivery issues. Most of the cases it seems that delay in delivery for products create lot of problem for customers. Keeping all those behaviors and dissatisfactions of the consumer in our mind, we have tried to recommend some strategy to the online service provider to remove those dissatisfactions among the people. If these issues and problems like these can be resolved, more people might accept the process of Online Shopping and a lot of people might consider doing Online Shopping more frequently. The main objective of this research paper is to understand how people in Bangladesh view the whole platform of Online Shopping, it's perks and problems and how it can be improved more to attract more in order to attract more people toward the platform.
International Journal of Applied Research, 2022
With the tremendous growth in retail marketing and increased internet penetration in the economy, there had been an exponential change in the way of shopping by the customers in India. Apart from traditional way of shopping, consumers are also preferring online shopping due to easy access to internet service, convenience in usage and variety of products availability. Keeping in mind the primary goal of offering goods and services to serve customers' needs & survive competition, e-retailers wants to analyse customer's behaviour, preferences and expectations regarding online shopping. The present study aims towards analysing consumer's behaviour towards online shopping. Sample is collected through a structured questionnaire from 154 respondents. Random sampling is used for sample identification having respondents belonging to different gender, age groups, income, professions. Data is analysed by using tables, graph, charts, percentage and ANOVA etc. The study will provide eretailers useful insight for developing marketing strategies regarding consumer's likings, disliking and preferences towards online shopping.
Online shopping is gaining popularity day by day in the current market scene. People of all age groups frequently visit a plethora of e-commerce websites to buy the necessaries and luxuries of life. In this context, the the present study endeavours to comprehend the awareness and priorities of consumers towards various products being offered by various e-commerce platforms, to understand the frequency of online shopping and the factors that affect online purchases and the method that consumers adopt to make the payments for the purchases they make online. The study is empirical in nature and cross-sectional research design was applied and the primary data was collected through a structured questionnaire. The study has taken a sample size of 200 respondents from Punjab residents mainly residing in Sangrur and Patiala Districts by applying judgemental and convenience sampling method. This study made use of Buyer Black Box Model in order to analyse the various factors that facilitate the online shopping behaviour of the consumers. Furthermore, Hierarchy of Effects Model was also used to study the inclination, habits and intentions shown by the consumers when they go for online shopping. Apart from this, a separate gender-wise differentiation was also made to know how Male and Female respond to a particular category of product consists of Apparels, Beauty products, Household items, Electronic Gadgets etc. A preference measurement check was made to know the perception of consumers regarding the most famous ecommerce websites i.e. AMAZON, FLIPKART, SNAPDEAL, MYNTRA and others. The study has a massive future scope as it can be done among different demographic profile & in other cities. The Internet has become an essential part of our daily life, and companies realise that the Internet can be a shopping channel to reach existing and potential consumers. The emergence and exponential growth of Internet and E-commerce has revolutionsed the way of today's living of not only consumers but also of companies, suppliers and middlemen.
Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. Internet is the rapidest growing media during the past decade. It has changed the look of new era. Especially, online shopping is a rapidly growing e- commerce area. Online stores are usually available 24 hours a day, and many consumers have internet access both at work and at home. A successful web store is not just a good looking website with dynamic technical features, listed in many search engines but it always look forward for consumer satisfaction. This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping. An effort has been made to investigate online consumer behaviour, which in turn provides E-marketers with a constructional framework for fine-tuning their E-businesses? strategies.
International Journal of Management Studies, 2018
Dhaka, the capital city of Bangladesh is one of the most populated cities around the world and is progressing towards digital explosion that creates high importance on the evaluation of the current acceptance level of online shopping by the young people. Thus, understanding the overall condition of consumer's attitude towards online shopping is important for Bangladesh. This paper has focused on identifying the different factors that influence young consumers' attitude towards online shopping in Dhaka. This study collects data through a structured questionnaire using convenience sampling where the study cases are Dhaka University students. To measure the impact, a multiple regression model has been considered. Result shows that, all eight factors have a positive impact on young consumer's attitude towards online shopping: security (beta value: 0.160), after sales service (0.062), time savings (0.191), return policy (0.170), website design (0.183), product quality (.053), previous experience (.084) and reputation of the online vendor (.197). Analysis of Variance shows that, six major socio-demographic factors: gender, family income, personal income, educational level, member of the current residence and daily use of internet has statistically significant association (p value < 0.05) with consumer's attitude towards online shopping. T-test shows that, in terms of convenience and existence of return policy, consumers prefer shopping through online. But when it comes to fun, bargaining and roaming traditional shopping is still preferable. For the betterment of this scenario, this paper recommends to build trust among consumers, providing security, return policy, creating awareness and promoting this new form of business.
Factors influencing consumers’ attitude towards online shopping in Rangpur City
International Multidisciplinary Research Journal
Nowadays Bangladesh is called a “DIGITAL BANGLADESH”. The propensity of online shopping and businesses is increasing these days. The digital environment spreads out not only in the country but also in Rangpur City. Over the last few years, online shopping has improved and the number of people who have access to the web has increased. A positive attitude towards online shopping and selling is being observed in Bangladesh. The young generation is much more involved in space marketing or shopping than in a place. The main aim of this research is to investigate the consumers’ attitudes toward online shopping and the factors influencing consumers towards online shopping. To meet the study objectives a quantitative survey method was employed. Researchers select 150 respondents by the technique of non-probability convenience sampling. The questionnaire of the study was developed from the previous literature. The research result shows that 60% of the respondents are male, and the rest are f...
International Journal of Advanced Research (IJAR), 2019
Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. Internet is the rapidest growing media during the past decade. It has changed the look of new era. Especially, online shopping is a rapidly growing e- commerce area. Online stores are usually available 24 hours a day, and many consumers have internet access both at work and at home. A successful web store is not just a good looking website with dynamic technical features, listed in many search engines but it always looks forward for consumer satisfaction. This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping. An effort has been made to investigate online consumer behaviour, which in turn provides E-marketers with a constructional framework for fine-tuning their E-businesses? strategies.
2017
The aim of this research is to assess the factors that have an influential effect on the attitude toward online shopping in Bangladesh. This has been achieved by highlighting convenience, price, trust, and experience as the deciding elements for online purchase attitudes. Numerous studies have come up with various factors that impact the attitude toward online shopping. However, very few studies have been conducted that tried to conceptualize a framework for studying the online buying behavior of urban youth in Bangladesh. A structured and self-administrated survey was conducted on 318 respondents, where convenience sampling was utilized. A series of exploratory data evaluation have been employed to validate the research objectives. The study reveals price as the most influential factor impacting online shopping attitude, but the online sellers can benefit from the convenience seeking and busy youth, with innovative and informative business offers. For the global e-commerce giants w...