Bancassurance in Britain and France: innovating strategies in the financial services (original) (raw)

This paper examines the evolution of bancassurance in Britain and France, focusing on the differing strategies adopted by financial institutions in both countries to integrate banking and insurance services. It highlights the challenges of cultural change within these organizations, noting that France has largely succeeded by aligning insurance practices with banking culture. In contrast, the UK faces significant resistance to change, requiring more extensive structural and cultural transformations. The findings suggest that a long-term perspective on integration and cautious implementation is key to successful bancassurance operations.