Developing Marketing of Cassava Chips by Product Diversification and Packaging in Mangkalaya, Sukabumi (original) (raw)
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IOP Conference Series: Earth and Environmental Science, 2018
Cassava product has the important role for enhancing household's income in rural. Cassava as raw material food is plentiful as local food in Lampung. Cassava product is one of strategic value addition activities. Value additional activities are a key to create income source enrichment in rural. The householdwas product cassava as a snack or additional food. Their product cassava was operated in small-scale, traditional, and discontinuous production. They have been lacked in technology, capital, and market access. Measurement the sustainability of their business is important. The market has driven the business globally. This research aims to (1) describe the cassava demand to locally product cassava in rural and (2) analysis the consumer's perception of cassava product. Research take placed in Lampung Province, involved Bandar Lampung and Metro City, Pringsewu, Pesawaran, Central Lampung, and East Lampung district. It is held in February until April 2017. Data were analyzed by descriptive statistic and multidimensional scaling. Based on the analysis conclude that (1) the demand of product cassava from rural was massive in volume and regularity with the enormous transaction. This fact is very important to role business cycles. Consumers demand continuously will lead the production of cassava productsustain. Producers of product cassava will consume fresh cassava for the farmer. Consumption of fresh cassava for home industry regularly in rural will develop balancing in fresh cassava price in the farming gate (2) The consumer's perception on cassava product in the different market showed that they prefer much to consume cassava chips as cassava product products than other. Next are crackers, opak, and tiwul rice. Urban consumers prefer product products as snacks (chips, crumbs, and opak), with consumption frequency of 2-5 times per week and volume of 1-3 kg purchases. Consumers in rural were more frequent with daily consumption frequency. Multidimensional scaling analysis performed that price of cassava product was the centre of product attribute.
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Proceedings of the First International Conference on Economics, Business and Social Humanities, ICONEBS 2020, November 4-5, 2020, Madiun, Indonesia, 2021
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International Journal of Agricultural Science, Research and Technology in Extension and Education Systems, 2017
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This Community Service Program has been implemented well. Partners of this activity are Artiar Bakkery, Pintusona Village and Martauli Elisabet Household Business in Pinsona Village, Pangururan District, Samosir Regency, North Sumatra Province. The purpose of this PKM is to solve several problems faced by partners. In this service activity the implementation team tries to create a creative and innovative idea to provide added value to the cassava chip household business through improving product quality, namely by providing counseling and training on the application of science and technology. One of them is by changing the way of production by using modern equipment so that production capacity increases. Marketing of cassava chips with safe and attractive packaging so as to increase the selling price and expand the marketing area through online marketing. With this PKM activity it can improve partners' lives financially and partner products can be accepted in the market so that ...
Supply Analysis of Cassava Chips in Oyo State, Nigeria
Cassava is a very important crop in Nigeria based on its extensive use especially as a staple food and because of the export demand of some of its products such as chips and pellets, enabling it to be an agricultural foreign exchange earner and contributor to the nation's gross domestic product. This study analyzed the supply response of cassava chips in Oyo State of Nigeria. Random sampling technique was used to select one hundred and twenty (120) cassava chips suppliers in the study area. A well designed interview schedule was used to collect the necessary data from respondents. Both descriptive and inferential statistics were employed in data analysis. The result revealed that cassava chips business is a profitable one with a benefit-cost ratio of 2.85 and a net return of #503,700.01 per hectare of cassava tubers processed into chips and marketed. The regression analysis revealed that factors affecting the quantity of cassava chips supplied by respondents include quantity of cassava harvested per hectare, market price per kilogram of cassava chips, revenue obtained from cassava chips, cost of processing cassava tubers to chips and per hectare cost of cassava tubers production. The study recommended that the government should intensify effort in training cassava farmers on how to improve on quality of cassava chips produced so as to attract better price at the international market.