Pengaruh Trust Dan E-Service Quality Terhadap Keputusan Pembelian Pada Online Shop Shopee DI Fakultas Ekonomi Dan Bisnis Universitas Singaperbangsa Karawang (original) (raw)
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PT Shopee Indonesia, better known by Shopee is one of the shopping centers managed by Garena (renamed SEA Group) and its e-commerce success in exploiting the opportunities of e-commerce market in Indonesia with the site that is Shopee.Co.Id. This study focuses on consumers who have made online purchases through Shopee and are interested in loyalty. This study aims to determine the effect of e-service quality and perceived value on customer loyalty in online purchases through shopee.co.id. Subjects in this study are students of University Muhammadiyah Surakarta (UMS) Faculty of Economics and Business, are interested to loyal in online purchases through the website Shopee.co.id. The number of samples in this study 100 respondents. The sampling technique used purposive sampling. The analysis tool in this study using multiple linear regression analysis, partial test (t test), simultaneous test (F test) and coefficient of determination (R2). In conclusion, the results of research shows t...
2021
Penelitian ini bertujuan untuk menguji secara empiris pengaruh E-service quality, kepercayaan, harga, dan promosi terhadap keputusan pembelian pada marketplace (Studi Kasus pada Mahasiswa IAIN Kudus Program Studi Ekonomi Syariah Pengguna Aplikasi Shopee). Jenis penelitian yang digunakan adalah penelitian field research yang menggunakan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini sebesar 90 responden yang diperoleh dari mahasiswa IAIN Kudus prodi ekonomi syariah angkatan tahun 2017-2019. Pengumpulan data diambil menggunakan kuesioner lewat google form, metode analisis yang digunakan adalah uji validitas, uji realibilitas, uji asumsi klasik, dan uji analisis regresi linier berganda, koefisien determinasi, dan uji F, Serta uji t. Hasil penelitian menujukkan bahwa E-service quality tidak berpengaruh terhadap keputusan pembelian Dengan demikian terlihat thitung lebih kecil dari ttabel (0,614 1,988). Dan promosi tidak berpengaruh terhadap keputusan pembelian hal ini...
Jurnal Aplikasi Bisnis, 2021
Tujuan penelitian ini untuk menganalisa pengaruh kepercayaan dan kemudahan terhadap keputusan pembelian secara online di sittus e-commerce Shopee. Penelitian ini menggunakan jenis metode penelitian kuantitatif dengan variabel bebas kepercayaan dan kemudahan serta variabel terikat keputusan pembelian. Teknik pengumpulan data dilakukan dengan menggunakan kuesioner. Teknik sampling yang digunakan adalah purposice sampling terhadap 100 responden yang telah menggunakan e-commerce Shopee. Untuk analisis data menggunakan analisis regresi linier berganda dan uji hipotesis. Dari hasil penelitian ini dapat disimpulkan bahwa kepercayaan dan kemudahan dapat mempengaruhi keputusan pembelian konsumen melaui perbaikan sistem pengoperasian dan keamanan transaksi serta memberi panduan prosedural sehingga pelanggan merasa nyaman dan mudah saat berbelanja online di situs e-commerce Shopee.
Journal of Economic, Bussines and Accounting (COSTING)
Technological developments support an increase in online buying and selling activities in marketplaces that have turned conventional transactions into digital ones. The quality of services and promotions offered have also turned digital. The purpose of this study was to examine the effect of e-service quality and promotion on purchasing decisions at Shopee which are mediated by purchase intention. By using a sample of 60 students of the 2017 UKRIDA Management Departement with a purposive sampling technique. The data analysis technique used in this research is Structural Equation Modeling (SEM) using the SmartPLS version 3.0 software. The results obtained in this study indicate that there is an effect of e-service quality on purchasing decisions and purchase intentions, while promotion has no effect on purchasing decisions. Meanwhile, mediation of purchase intention strengthens the influence of e-service quality and promotion on purchasing decisions. Keywords: e-service quality, prom...
Pengaruh E-Trust, E-Service Quality, Dan E-Satisfaction Terhadap Loyalitas Pelanggan Pada Shopee
Bussman Journal : Indonesian Journal of Business and Management, 2022
The sample in this study was 100 people who met the criteria determined by the researcher. The sampling technique in this study used purposive sampling and the data collection technique used was by distributing questionnaires. The testing phase used includes instrument testing, coefficient of determination test and hypothesis testing. The analysis used in this research is multiple linear regression analysis. The results of this study indicate that: (1) E-Trust partially has no significant effect on Customer Loyalty, (2) E-Service Quality partially has no significant effect on Customer Loyalty, (3) E-Satisfaction partially has a significant effect on Customer Loyalty.
Pengaruh Online Customer Review Dan Promosi Terhadap Keputusan Pembelian Di Shopee Pada Mahasiswa
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Izmi Awanis. NIM : 1608203161, “PENGARUH ONLINE CUSTOMER REVIEW DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE PADA MAHASISWA”, 2020 E-Commerce memiliki dampak positif terhadap perkembangan ekonomi saat ini, salah satu dampak yang diprediksi yaitu lapangan kerja bertambah secara pesat. Saat ini belanja online melalui internet menjadi tren di Indonesia, sehingga istilah online shop sudah semakin marak di kalangan masyarakat, bukan hanya fashion yang ditawarkan melainkan banyak sekali barang-barang kebutuhan sehari-hari yang ditawarkan di situs online shop. Selain promosi cara yang dilakukan oleh perusahaan situs online shop ialah dengan memanfaatkan online customer review yang baik mengenai produk yang ditawarkan. Online customer review merupakan ulasan dari konsumen yang telah mendapatkan manfaat dari produk tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh variabel dari online customer review dan promosi terhadap keputusan pembelian di Shopee pada mahaasiswa. Penelit...
JURNAL ILMIAH EDUNOMIKA, 2020
The purpose of this research is to find out whether there is a significant influence between variable website quality, product innovation, and electronic word of mouth on e-commerce shopee purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing the purchase decision of e-commerce shopee at the Faculty of Economics, Batik Islamic University, Surakarta. The method used is quantitative descriptive method. The population in this study amounted to 1330 students and the number of samples used was 133, where the sampling technique used quota sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is the influence of...
JURNAL ECONOMINA
Penelitian ini bertujuan untuk mengetahui Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Online Melalui Marketplace Shopee. Metode yang digunakan dalam penelitian ini adalah metode pendekatan deskriptif kuantitatif. Jumlah sampel dalam penelitian ini berjumlah 79 responden. Hasil penelitian ini menunjukkan bahwa secara parsial Online Customer Review berpengaruh positif dan signifikan terhadap Keputusan Pembelian Online dengan nilai thitung>ttabel yaitu 2,611>1,664, secara parsial Online Customer Rating berpengaruh positif dan signifikan terhadap Keputusan Pembelian Online dengan nilai thitung1,664, secara simultan Online Customer Review dan Online Customer Rating berpengaruh positif dan signifikan terhadap Keputusan Pembelian Online dengan nilai Fhitung>Ftabel yaitu 105,554>3,117. Nilai koefisien determinasi sebesar 72,8% memperlihatkan bahwa Online Customer Review dan Online Customer Rating mempengaruhi Keputusan Pembelian Online...
2020
This study aims to determine the effect of e-service quality and e-trust on customer satisfaction of BNI Mobile banking users through the image of the bank as an intervening variable. Data used in this study are primary data, data collection through questionnaires with a total sample of 185 respondents who are "BNI Mobile banking" customers use a purposive sampling technique. Analysis of the data used is descriptive analysis and path analysis. The results showed that: The e-service quality variable directly affected the customer satisfaction variable; The e-trust variable directly influences the customer satisfaction variable; e-service quality variables affect the image of the bank, e-trust variables affect the image of the bank, and the image of the bank affect customer satisfaction. Thus, BNI Bank should continue to improve service quality and trust in the Bank so that customers feel satisfied so that the bank's reputation is better.