Mobile technology and the value chain: Participants, activities and value creation (original) (raw)
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Mobile Technology and the Value Chain
A Modern Approach, 2011
Technology has evolved significantly and it is increasingly being used by businesses and consumers alike. Technologies such as those supporting electronic business (e-Business) and mobile business (m-Business) are being used across organizations extensively in an attempt to improve operations and subsequently translate in either financial gains or strategic advantages. Opportunities for realizing either of the two types of benefits can be identified through an examination of a business' value chain. This conceptual study begins by proposing a business-centric interaction model that helps explain the interactions among all participants involved in an organization's possible activities. The paper then explores the potential fit of wireless and mobile technologies across a company's value chain through the citation of potential mobile and wireless business applications currently available. Finally, a discussion on the expected benefits and relevant concerns of mobile technology, as well as considerations for future research are provided.
The mobile commerce value chain: analysis and future developments
2002
Barely before Internet-facilitated e-commerce has begun to take hold, a new wave of technology-driven commerce has started—mobile (m-) commerce. Fuelled by the increasing saturation of mobile technology, such as phones and personal digital assistants (PDAs), m-commerce promises to inject considerable change into the way certain activities are conducted.
Unwired Business: Wireless Applications in the Firm's Value Chain
2002
Abstract The convergence of wireless telecommunications and the Internet provides many exciting new possibilities for mobile networks. On their individual merits, the penetration of each technology in the developed world has already evoked changes in our daily lives–how we work, live and learn. Combined, the potential impact of the wireless Internet and related applications is immense.
2004
Mobile technologies are argued to offer unprecedented opportunities for organizations and individuals. In order for organizations to be persuaded that investment in mobile technologies is not only worthwhile, but also important to the achievement of corporate goals and objectives, then it is important to evaluate the potential of mobile technology so that the derivation of business value and the related risks involved in implementing mobile devices and services in an organization can be understood. This paper aims at understanding the organizational value that could be derived from investments in mobile technology. We present two in-depth case studies of mobile technology implementation in health care organizations. These studies show that deriving business value from the adoption and implementation of mobile devices does not seem at all certain, but is contingent upon clear business objectives and a willingness to make business changes to embrace the transformation to core business processes which are driven by the mobile technologies.
Dominant Issues and Conceptual Approaches to Mobile Business Research from 2005-2012
This paper undertakes a review and classification of the mobile business (m-business) theme of mobile computing research, with the intention of identifying the dominant issues and conceptual approaches to existing research. It consists of 100 articles published between 2005 and 2012 in a diverse journals focused on information systems, business, and development. The papers are reviewed under the subcategories of Mobile Business Applications/Services; Economics, Strategy and Business Models; and Consumer Acceptance/Adoption. In terms of issues, the review shows a concentration of research on firm-level adoption of mobile technology within first subcategory, whilst mobile business analysis, capturing customer value and responses to competition dominates the second subcategory. Determinants of consumer adoption of mobiles dominate the third subcategory. Similarly, technology adoption models like TAM and UTAUT dominate the conceptual approaches to m-business. There is much room for studies into the strategies adopted by firms to create value for consumers and to sustain the value creation process in response to consumer demands and advances in mobile technologies and applications. The review serves as a useful research synthesis and is excellent for future research on mobile business based on the gaps we have identified.
3G telecommunication operators' challenges and roles: A perspective of mobile commerce value chain
Technovation, 2006
In recent years, in the wake of the bottleneck facing the e-commerce development, mobile commerce is another type of service many expect to utilize and develop. In the past, influenced by the bandwidth limitation, the promotion of mobile commerce was not successful. Now, the 3G technology has broken through the limitation, allowing a higher transmission rate and more complex e-commerce interactions. The mobile commerce value chain is then formed. On this value chain, 3G telecommunication operators are the most crucial members. Moreover, mobile commerce value chain is essentially the aggregation of the conventional mobile communication value chain and Internet value chain. The business models and value chains of the conventional mobile communication and the Internet may not completely apply. Thus, a further investigation into the roles that 3G telecommunication operators play on the mobile commerce value chain is indeed necessary. As a result, based on the value chain, this study attempts to investigate the present and future challenges for 3G telecommunication operators and their advantages, to outline the roles they may play in the future development of mobile commerce. r
Platforms in the palm of your hand: Mobile value chain evolution
2011 15th International Conference on Intelligence in Next Generation Networks, 2011
The last decade has seen the telecommunications industry responding to a process of revolutionary change. Infrastructure, technology, supply chains and customer demands have evolved more in the last 5-10 years than in the previous 30. In this paper we explore how technological changes have contributed to the evolution of the mobile network value chain and consider how the latest developments in mobile and cloud computing are likely to continue the revolution. Finally, we investigate the impact of this on the business models of the telecommunications industry.
A roadmap for research in mobile business
International Journal of Mobile Communications, 2005
Mobile business research has arguably grown to become one of the most topical and complex eBusiness research areas in recent years. As a result, researchers face a plethora of interdisciplinary research challenges. Understanding the range of these challenges and confronting them requires coordinated research efforts, backed up by a holistic guiding approach. This paper aims at contributing to the future of mobile business research by proposing a roadmap to systematise and guide future research efforts, providing a methodical outlook to open research issues across all dimensions defining mobile business and prioritises future research in each dimension in the form of short-, medium-, and long-term research challenges.
An organizational perspective on m-business: Usage factors and value determination †
2014
Mobile technologies have increasingly become an integral part of individuals' work and personal lives. Although research exists in this domain, most of it focuses on the customer's adoption factors rather than assessing the value or the impact of mobile business (m-business) usage on firms. The present study fills this gap in the literature through the analysis of the value m-business can provide for firms. The Technology-Organization-Environment framework, Diffusion of Innovation theory and Resource-Based theory ground this research's conceptual model for assessing the post-adoption stages of usage and value of mobile business from an organizational perspective. The value of m-business includes the impact on marketing and sales, internal operations, and procurement. This research uses a mixed method research design; interviews are first conducted to develop a model to assess m-business usage, and survey data collected from 180 Portuguese organizations is then used to test the proposed model. The results indicate that seven of the nine proposed antecedents of m-business usage are significant, and that m-business usage has a positive and significant relationship with m-business value. Furthermore, the three dimensions of value (marketing and sales, internal operations, and procurement) are significant, but only two of them have direct positive impacts on firm performance. Implications of these findings for practice and research are discussed.