“Marketing Sustainable Agriculture: An analysis of the potential role of new food supply chains in sustainable rural development” SUS-CHAIN (original) (raw)

AI-generated Abstract

The paper explores the consumer landscape for sustainable food products in Germany, addressing the characteristics of consumers, the types of products demanded, and the motivations behind purchasing sustainable foods. It synthesizes findings from prior studies, highlighting the socio-demographic and attitudinal aspects of consumers, along with their consumption trends. The analysis indicates a growing interest among various societal groups in sustainable products, influenced by health considerations and ethical sourcing.

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