Differentiating Among Motives for Norm Conformity (original) (raw)

Basic and Applied Social Psychology, 2007

Abstract

Two studies investigated why individuals conform to social norms. The authors propose that individuals conform to social norms to satisfy 3 general motives: accuracy, self-related, and other-related. Building on previous behavior prediction models, Study 1 found that measures of norms that identify specific motivational goals predicted behavior and intention better than did standard measures of social norms that consider only

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