Applications of Experience Economy in Craft Beer Tourism: A Case Study in Thailand’s Context (original) (raw)
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The growing attention placed on experiences can be regarded as a mega-trend, and has given currency to the proposition that experiences function as a personal source of information for the stories people tell about their lives and are important for their self-perception. This view implies the significance of experiences of individual satisfaction with a given product or visit. To assess this assumption, we have made use of Pine and Gilmore's widely known model, and in so doing have empirically examined the applicability of their concept of an "experience economy" and its four dimensions (education, escapism, esthetics, and entertainment). The necessary data were collected from two tourism contexts, the Ice Music Festival and the Maihaugen Museum. The results indicate that Pine and Gilmore's model can further our understanding of the experience market. However, the findings show that different experiential dimensions influence the visitors' overall satisfaction in different contexts. For instance, while the dimension of escapism has a significant effect on the visitors' overall satisfaction in the case of the Ice Music Festival, the dimension of education significantly influences the visitors' satisfaction at the Maihaugen Museum. The theoretical and practical implications of this study are also discussed.
Experience economy constructs as a framework for understanding wine tourism
Journal of Vacation Marketing, 2012
Global growth in wine tourism mirrors that of wine consumption and rural tourism. Existing research reveals that wine tourists look for dining, shopping, and cultural and recreational activities along with authentic (e.g. reflecting local elements, unique events) products and experiences. This suggests the importance of hedonic and experiential consumption theories, which have been recently referenced in wine tourism literature. The present study proposes utilization of pertinent constructs of the experience economy model to explain the experiential nature of wine tourism. Evidence from wine tourism literature in support of this proposition is presented. This proposed framework advances the emergent theory in experiential consumption and wine tourism with a comprehensive approach that may be applied to wine tourism geographies in varying stages of development. Consequently, this examination of these associations promises new theoretical directions for wine tourism and contemporary applications for managers.
International Journal of Wine Business Research, 2023
Purpose-There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their culinary offerings. Yet, in this space, factors that have triggered the creation, management and marketing of craft beer tourism remain implicit. The purpose of this paper is therefore to present a systematic literature review of craft beer tourism, apply a conceptual model of craft beer gastronomy tourism and, in turn, provide strategic imperatives for the sector moving forward. Design/methodology/approach-A comprehensive search for craft beer tourism in hospitality and tourism literature was undertaken using a combination of Google Scholar search terms as well as institutional library databases. Then, following the steps proposed by Xiao and Watson (2019), articles were sorted into themes before determining their appropriateness to be included in a systematic literature review. Findings-Based on prior research, a Craft beer gastronomy tourism model is proposed. This model was found to provide a macro perspective of the craft beer tourism literature and was applied using the systematic literature review. It was found that not many of the papers fit the three-step process, and a fragmented relationship between craft breweries and tourism was observed. On reviewing the theories and frameworks used, it was found that there was not much consistency with the majority using frameworks and concepts. Furthermore, most studies were undertaken from the perspective of a single region or homogenous samples, with few offering cross-sectional comparisons. The most common methods of the papers were surveys and interviews, with a majority being cross-sectional. Originality/value-The systematic literature review has led to the development of a novel conceptual model that highlights the current focal areas but also gaps that inform future studies and managerial implications.
New spaces and forms of tourism in experience economy
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One of the best known economic theories of the early 21 st c. is Pine & Gilmore's of the experience economy (1999). This is nothing new for the tourism industry which has always been selling emotions, dreams and memories involving travel. Recently, however, it has become much more important to provide professionally (consciously and purposefully) prepared tourism products, strongly marked with emotion (Stasiak 2013) . Efforts to create original experiences for tourists include not only various modifications of traditional tourism packages, but also a search for new recreation spaces and new forms of tourism. The aim of this article is to review new tourism-recreational areas (e.g. military areas, new churches, so-called 'destination centres', along with ordinary and extreme experience spaces), as well as new forms of travel and recreation (e.g. creative, event, sports, culinary or extreme tourism). The analysis includes those phenomena which above all are currently gaining in popularity as part of the tourist experience triad (STASIAK, WŁODARCZYK 2013).
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Wine tourism in rural territories, sometimes organised along wine routes, increasingly attracts visitors, tourism agents, wine producers and those responsible for developing rural territories. Wine tourism is located at the intersection of two distinct business sectors: the agribusiness-oriented wine production and the hedonic service/experience-oriented tourism activity. From the tourism perspective, the visitor experience is paramount and requires an understanding of its nature, conditioning factors and possible outcomes. This study analyses tourist experiences of the Bairrada wine route/Portugal, as reported by regional visitors on TripAdvisor. Results reveal not only the overall quite positive evaluation of these experiences, but also the importance of the aesthetic and educational experience dimensions, when applying Pine and Gilmore’s consumer experience framework. Diverse experience contexts contribute to a rich terroir experiencescape, where contents are far from limited to ...
Review of the theoretical underpinnings in the creative tourism research field
Tourism & Management Studies, 2019
Despite the rising number of creative tourism publications, creative tourism is still emerging as a recent research area. Its study ranges from urban cities to rural areas implicating different uses for creativity, culture, events, creative networks and the co-creation of experiences. This paper had the goal to focus on the main theoretical subjects of creative tourism as a research area. As a result, the authors pinpoint vital issues present in creative tourism literature even though its definition is still evolving. After a thorough literature review, the authors conceptualised three main theoretical contributions present in creative tourism literature: 1) creativity and its relation to tourism, (2) specialised consumption as a characteristic of the postmodern tourist and 3) the experience economy paradigm and co-creation. This study identifies the main theoretical underpinnings of creative tourism, which made this special interest tourism gain so much importance in recent years. Keywords: Creative tourism, creativity, specialized consumption, experience economy and co-creation.
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Beer may not be the oldest alcoholic beverage, but it is definitely among the most popular alcoholic beverages in Serbia today. The authors conducted a survey in 2019, during three major beer festivals, on a total sample of 542 festival visitors. The authors set the goal of the research: sensory preferences, habits, knowledge of the beer production process and a healthy lifestyle influence the choice of beer type, in respondents older than 18 years. Further, the goal was to investigate the extent to which craft tourism can be developed in Serbia, and to be an aid in sustainable tourism development. SPSS software, version 26.00, was used for data processing. Descriptive statistical analysis determined the average values for all items from the given research groups. The authors considered that, for determining the group of factors, which may have the strongest predictor power in predicting beer choice, the best results can be given by Binary Logistic Regression. The logarithm of chanc...