THE CONTRADICTION BETWEEN POLITICAL REALITY AND IDEOLOGY OF MEDIA (original) (raw)

The power of influence led the communication science treated as an individual science, which was originally as a part of social sciences; today determines the ideological frame of media as well. The purpose of mass media, which is supported by technological improvements, is transforming ideological tasks as well which are attributed to the media. The manipulation of media by political elites, which is used with all its functions to build the desired social reality, obliges individuals to live under circumstances of mass, which are created, by politics and media. That pressure disrupts the media-public relation, meanwhile leads up to the end of the moral values, which is essential for the existence of media. Regardless of circumstances, media field and name, staying in favor of society can be possible with the existence of media workers who behave in an ethical way. Otherwise, media can be shaped with every individual condition and eventually will lose its ideological responsibility. In this study, the reason why the media failed to defend its fundamental ideology against political influence is questioned. It is aimed to draw attention to how the reality that created by media and politics is perceived by the public and the individuals. In this context, the main ideology, influence of media, and the relation with the public are studied. The frame of political reality, which is generally used by political scientists, is usually associated with the way of the usage of the language. Therefore, in this study, instead of emphasizing the functions of the language, it is aimed to link political reality and media in a descriptive way.