Global Media and Cultural Identity: Opportunities and challenges for Morocco in the Digital Era (original) (raw)
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Global Television and Cultural Identity Reconstruction Among Moroccan adolescents
Sciences, Language et Communication
Over the past decades, the concept of media and cultural identity has gone in and out of fashion within media and cultural studies. In fact, in this age of globalization of media and culture, societies have to reconstruct and clearly define themselves within the culture in which they live. This paper attempts to explore implications of global media, especially satellite television, for adolescents' cultural identity formation. The rationale behind this thesis is that adolescents increasingly form multilayered identities because they grow up enmeshed with various cultural beliefs, values and behaviors, based on indirect media interaction. The analysis is principally carried out from the perspective of research on globalization, media and adolescents cultural identity formation. Therefore, two main questions are to be answered. First, How do Moroccan adolescents use satellite television in terms of the amount of time they spend on viewing and the kinds of programs they watch? Does this use differ demographically? (Gender, age, social status, parents, educational level, home satellite television access, religious orientations). Second, to what extent does satellite television viewing context and preferences influence dimensions and indicators of cultural identity? Over 316 students were asked to fill out the questionnaire designed by the author. Results indicated the ambivalent and diverse nature of cultural identity. Finally, findings are discussed based on the results of the study.
Media and Cultural Identity Adjustment in Morocco
2017
Over the past decades, the concept of media and cultural identity has gone in and out of fashion within media and cultural studies. In fact, in this age of globalization of media and culture, societies have to reconstruct and clearly define themselves within the culture in which they live. This paper attempts to explore implications of global media, especially satellite television, for adolescents" cultural identity formation. The rationale behind this thesis is that adolescents increasingly form multi-layered identities because they grow up enmeshed with various cultural beliefs, values and behaviors, based on indirect media interaction. The analysis is principally carried out from the perspective of research on globalization, media and adolescents cultural identity formation. Therefore, two main questions are to be answered. First, How do Moroccan adolescents use satellite television in terms of the amount of time they spend on viewing and the kinds of programs they watch? Does this use differ demographically? (Gender, age, social status, parents, educational level, home satellite television access, religious orientations). Second, to what extent does satellite television viewing context and preferences influence dimensions and indicators of cultural identity? Over 316 students were asked to fill out the questionnaire designed by the author. Results indicated the ambivalent and diverse nature of cultural identity. Finally, findings are discussed based on the results of the study.
Media and Cultural Identity Adjustment in Morocco Par
Over the past decades, the concept of media and cultural identity has gone in and out of fashion within media and cultural studies. In fact, in this age of globalization of media and culture, societies have to reconstruct and clearly define themselves within the culture in which they live. This paper attempts to explore implications of global media, especially satellite television, for adolescents " cultural identity formation. The rationale behind this thesis is that adolescents increasingly form multi-layered identities because they grow up enmeshed with various cultural beliefs, values and behaviors, based on indirect media interaction. The analysis is principally carried out from the perspective of research on globalization, media and adolescents cultural identity formation. Therefore, two main questions are to be answered. First, How do Moroccan adolescents use satellite television in terms of the amount of time they spend on viewing and the kinds of programs they watch? Does this use differ demographically? (Gender, age, social status, parents, educational level, home satellite television access, religious orientations). Second, to what extent does satellite television viewing context and preferences influence dimensions and indicators of cultural identity? Over 316 students were asked to fill out the questionnaire designed by the author. Results indicated the ambivalent and diverse nature of cultural identity. Finally, findings are discussed based on the results of the study.
Media Habits of MENA Youth: A Three-Country Survey
The Issam Fares Institute for Public Policy and International Affairs (IFI), AUB, 2010
New media have encroached into the lives of Middle Eastern youth in ways unimaginable just ten years ago. Upon visiting any Middle Eastern city, observers are struck by the number of satellite dishes covering the diverse landscape, spanning the impoverished as much as the affluent neighborhoods. Internet penetration rates across the region continue to grow exponentially, while governments in panic acknowledge this growth with hasty policies and regulations. On almost every winding street of a Cairo, Beirut, or Damascene old town, a plethora of Internet cafes serve and entertain a vibrant youthful population. Cell phone ringtones have become as familiar as calls to prayer. Signs of youth increasingly succumbing to a global information saturated culture attract heated debates across the political, commercial, cultural and religious spheres, with predictions about its impact ranging from an acceleration in democratization and development, to a facilitation of Western cultural colonization and a breakdown in social traditions and norms. Despite this intense interest in how, why and what media do Middle Eastern youth consume and produce and with what potential effects, there remains a dearth of scientific data critically needed to inform this topic.
Youth, Media and Culture in the Arab World
The International Handbook of Children, Media and Culture, 2008
'Traditionally, Arab society dealt with youth in a superficial and slightly condescending manner', an Arab columnist wrote recently, 'offering the occasional sports club and scout troop, a usually underfunded and dysfunctional govemment ministry or organization for youth issues, and a correspondingly noncredible occasional speech by a highranking official stressing that youths are the promise of the future'(Khouri, 2005). In light of this somber diagnosis with which many analysts of the Arab world would concur, it appears paradoxical that, today, Arab youth is at the center of some of the most important and controversial debates, from the impact of Western modernity on gender roles and social relations to consumerism and radical political violence. The scope of these debates transcends the borders of the 22 states making up the Arab world in a post September 11, 2001, environment where Arab youth has become a site that is contested both internally and externally. Young Arab women and men are simultaneously subjected to competing and oftentimes conflicting messages from their parents, educational and religious institutions, the vibrant Arab satellite television industry, 'public diplomacy' from the USA, Iran and others, and the interlocking economic, technological and cultural forces of globalization.
New media and mass communication, 2017
This paper approaches the Moroccan broadcast media landscape in the age of globally internetworked digital broadcasting systems through an integrated critical content-analysis of TVM's viewing frequency, cultural normalization effects, and reception patterns as manifest among Moroccan youth. TVM is short for TV Morocco, a handy English substitute for SNRT (Societé Nationale de Radiodiffusion et de Télévision, National Radio & Television Broadcasting Corporation). The paper, first, presents a succinct historical account of the station's major stages of institutional and structural evolution since its inception to date. Second, it tries to measure the channel's degrees of watchability and needs satisfaction partially with a view to clarifying what this study sees as a phenomenon of satellite and digital migration of many Moroccans to foreign broadcast and electronic media outlets. Third, the paper attempts to demonstrate if TVM exerts any consolidating or weakening effects on the cultural identity patterns in Morocco purportedly resulting from an assumed normalization process. These three undertakings are carried out on the basis of a field survey targeting a random sample of 179 Moroccan second and third year students of English Studies at Ibn Tofail University, and an elected set of media approaches like Uses and Gratifications Theory, Social Cognitive Theory, Cultivation Theory, and Cultural Imperialism.
Patterns of news media consumption among young people in Libya
The purpose of the study was to investigate patterns of major local and non-local news suppliers operating across a range of mediabroadcast and print -and relationships between Libyan undergraduate students' consumption of different news media platforms. A survey was administered to a sample of 400 students at Al-Fateh University using a stratified random sampling approach with sampling strata set by demographic groups. The new TV news services played an important role in attracting young Libyans with information they desire. The spread of new news media sources (TV, radio, and print) in Libya has created a new type of news product that transcends national boundaries. The findings indicated that there were distinct news consumption-related population sub-groups defined in part by news platform (TV vs. radio vs. print) and in part by type of news supplier (local vs. international TV news operations). These findings indicated the emergence of new niche markets in news in Libya.
Introduction (In: New Media Configurations and Socio-Cultural Dynamics in Asia and the Arab World)
In: Schneider, Nadja-Christina/ Richter, Carola (Hrsg.): New Media Configurations and Socio-Cultural Dynamics in Asia and the Arab World, 2015
Radio, television, and digital media have each been accompanied by similar, heady expectations that are unlikely to be realized. After all, each medium enters a space already dense with pre-existing media forms and sedimented communicational practices that seek to define or domesticate new media rather than succumb to them. As a result, new media reactivate earlier media forms in unexpected ways, rather than erase or supplant them (Rajagopal 2011: 14).