Commitment of Political Communication in the Mayor of Banda Aceh, Indonesia (original) (raw)
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Since elected as the Regent of North Gorontalo period of 2013-2018, various programs, especially with regards to improving the welfare of the people, have been done well by Indra Yasin so far. The success of development in North Gorontalo District is considered inseparable from the political communication capabilities undertaken by the regents in managing the government. Political communication strategy undertaken by Indra Yasin in managing government becomes important to analyze. This study used qualitative methods, in which the source of primary data obtained from interviews and observations, while secondary data obtained from the study of documentation and the Recent studies from literature. From the results of this research, the political communication strategies were undertaken by Indra Yasin in managing government were built through nurturing characters, strengthening political institutions, to promote unity and consensus building. The success in building a strategy of political communication, in the end, was able to bring the support from various elements of government, politics, and society to development programs that have been planned.
The 'Realness' Discourse of a Political Leader: A Komunikasi Berasa Perspective
Wijaya, B. S. (2016). The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective. Journal of Government and Politics, 7 (2), pp. 310-340. DOI: 10.18196/jgp.2016.0031/310-340, 2016
This article examines the communication style of the former Governor of Jakarta and presidential candidate during the 2014 Indonesian election, Joko Widodo (known as Jokowi), both as a discourse and communication model that affects trustworthiness and meaningfulness of the audiences toward the conveyed messages.This communication model is called Komunikasi Berasa [‘sensed-communication’ or ‘experientially-meaningful communication’], which synergises the delivery and verification of a message through audiences’ experience towards the meaning of the message. Using discursive and descriptive survey approaches, the author found out that Jokowi’s sensed-communication is not perceived solely on blusukan [impromptu visits], but also on the verbal messages of his political campaigns. Media texts display more sensed-rational and sensed-sensorial discourse, whilst people see sensed-relevance and sensed-beneficial as the prominent factors in the sensed-message that Jokowi sent. The results of this research could be used as a reference in implementing a strategy to get audiences’ trust through Komunikasi Berasa or sensed-communication. Keywords: Komunikasi Berasa, the ‘realness’ discourse, media textual discourse, audience’s perceptual discourse, Jokowi