Book Reviews : Systematic Selling: How To Influence the Buying Decision Process: by Terry A. Mort (New York, N.Y.: AMACOM, 1977. 190 pp. $12.95) (original) (raw)

Book Reviews : Systematic Selling: How To Influence the Buying Decision Process: by Terry A. Mort (New York, N.Y.: AMACOM, 1977. 190 pp. $12.95)

Journal of the Academy of Marketing Science, 1978

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