Book Reviews : PROFESSIONAL SELLING by David L. Kurtz, H. Robert Dodge, Jay E. Klompmaker (Dallas: Business Publications, Inc., 1979. 409 pp. $14.95) (original) (raw)

Book Reviews : PROFESSIONAL SELLING by David L. Kurtz, H. Robert Dodge, Jay E. Klompmaker (Dallas: Business Publications, Inc., 1979. 409 pp. $14.95)

Journal of the Academy of Marketing Science

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