Attraction and Action User types for blending aesthetical and functional design (original) (raw)

Visual-information design is capable not only of delivering messages to its viewers, but also of enhancing services that structure and represent concepts. This approach is a way to merge aesthetics and functionality into one design practice for fully meeting users' needs and satisfactions. From this design perspective, information that people will visualize should be accessible and understandable. Information satisfying these two criteria would have meaningful content that is self-explanatory enough to spark users' interest in seeing the information, to complement users' ability to understand it, and possibly to inspire the users further. That how to make the visualinformation to be qualified falls not only onto the real practices, onto the general design theory that serves to enhance the visual-friendly nature of content for users, but also onto the understanding targeted users. Understanding your targeted users is the backbone of design processes from the very beginning to the end. This article addresses the preliminary stage in a robotic service and marketing experiment, where as to understand users' experience from their outer indication (behavior and reaction) and inner gain (information learned and perception).

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