Disruptive practice: Multimodality, innovation and standardisation from the medieval to the digital text (original) (raw)

Superficially, digital technologies that rely on a keyboard with preset icons to translate characters onto a digitized screen look like extreme divergences from earlier, pre-digital writing practices. Yet, in this paper we argue that contemporary digital writing practices, while adaptive to technological architecture, remediate the practices of specifically medieval manuscript production and consumption. To demonstrate this, we historicize writing and reading practices to argue for the importance of multimodality in communicative situations across time. Taking a transhistorical interdisciplinary approach, we consider the importance of visual rhetoric as both aesthetic and functional components that help readers navigate texts. Visual rhetoric in this sense can be understood as the use of visual imagery to communicate and the processes by which such imagery influences viewers (Foss 2005), drawing on the affordances – the capabilities – of a given mode. Our focus is on continuities in the visual properties of the text, engaging with Bolter and Grusin’s (2000: 14–15) argument that “new media are doing exactly what their predecessors have done: presenting themselves as refashioned and improved versions of other media”. Although our understanding of exactly how historical readers interacted with and understood texts is limited due to the passage of time, we discuss how such interaction may have operated, based on texts’ visual arrangement, and examine how the affordances of digital multimodality mirror, and in a sense recover, the same fluid, contingent and participatory textual experience of their medieval predecessors.