The Principles of Islamic Marketing (original) (raw)

The paper examines the role of Islamic teachings in shaping ethical business practices and consumer behavior in today's global economy. It highlights significant aspects of Islamic marketing principles including adherence to Shariah-compliance, the implications of different categories of obligations such as Wajib, Mandoob, and Makrooh, and the condemnation of fraud in commerce as reflected in the Quran and teachings of the Prophet Mohammad. The analysis underscores the growing importance of Islamic marketing due to the increasing presence and affluence of Muslim consumers and the rise of Islamic finance.