The Principles of Islamic Marketing (original) (raw)

Islamic encounters in consumption and marketing

In recent years, Islam has become highly visible in media, politics, and the marketplace. The increasing popular and academic attention to Islam is partly driven by the events of 9/11 and the related imperative to ‘‘better’’ understand Muslims. The interest is also stimulated by broader socioeconomic developments, in particular neoliberal transformation and the so-called Islamic resurgence. Beginning in the late 1970s and accelerating in the 1980s and 1990s, Islamization has become a major social and political force impacting theMuslim world and beyond. Studies conducted in various fields of social sciences discussed the rise of Islamist movements and the spread of political Islam in connection to globalization and as an expression of resistance to Western-style modernization and secular modernity (e.g. Comaroff and Comaroff, 2000; Dekmejian, 1995; Esposito, 1998). For example, in his influential book, Globalized Islam, Olivier Roy (2004) linked the rise of contemporary Islamism to cultural disruptions and dislocations of a globalizing world, which made people, uprooted from their original cultures, susceptible to ‘‘fundamentalist’’ forms of Islam.

Islam and the Economic Challenge

American Journal of Islam and Society, 1992

I consider the task of reviewing this book an honor as well as a challenge. My task is made even more difficult and the challenge moE significant when I read excellent reviews from both intellectual spectra, Western as well as Islamic. From the West, Kenneth Boulding, an eminent behavioral scientist and social economist, expresses his admiration both for the author's readable style as well as the depth and the maturity of his knowledge when he writes: This is an excellent work. .. His understanding is quite sophisticated. At the same time his style is clear and he writes with humanity and a very deep concern for the welfare of the human race. From the East, the book has already received and incorporated comments and suggestions from a number of economists at the forefront of research in Islamic economics, among them Dr. Nejatullah Siddiqui and Professor Khurshid Ahmad. The latter economist has very succinctly summarized not only his own views but also t h m of other Islamic scholars when, in the foreword, he writes: Dr. Chapra has dealt with the subject as a trained social scientist and objective Islamic scholar. His grasp of the contemporary

Understanding Islam: Development, Economics and Finance

SSRN Electronic Journal, 2000

In this paper, the foundational rules governing human, economic and financial development in Islam, as understood from the Quran and from the life and traditions of the Prophet Muhammad (pbuh), are summarized. These rules pave the path to development as the basis of institutional structure, which in turn, underpin the path of economic and social progress. The essential elements in the life of a Muslim-the unity of creation, freedom and freedom of choice, economic and human development, economic system and financial practice-are developed. the President of Indonesia, the most populous Muslim country, recently wrote: "The big question for 2010-and the whole century-is whether the world's civilizations, religions and cultures will finally depart from their persistent patterns of conflict." 1 As the title of his article confirms, the anticipated conflict, real or imagined, is between Islam and the West. Others have asserted that Islam is incompatible with progress-modernization, democracy and the freedom to choose, human freedom, human development, economic development, technological change, gender equality-and insinuate that conflict between the West and those that are labeled as "Muslim" is inevitable. 2 These prognoses and predictions, and many others like them, are based on an unfounded assumption-the behavior and actions of individuals, societies and countries that are labeled "Muslim" affords an accurate picture of Islam and its teachings. In fact, there is a wide chasm between the vision of the Quran for human development and the results achieved by Muslim societies. Religious sheiks, mullahs and politicians have interpreted their own brand of Islam for the masses-brandings that invariably represent a distorted picture of Islam and its teachings. This is not to say that priests, ministers, preachers and rabbis have not done the same. In a world of mass consumerism, religion has become a consumer product like any other, differentiated and marketed the world over. For the West and Muslim countries to engage each other effectively, it is essential that both Muslims and non-Muslims have a better understanding of the teachings and foundation of Islam.

The emergence of new Islamic economic and business moralities

Thunderbird International Business Review, 2019

This paper aims to explore the sources of the observed transformation in the embeddedness of economic, business and financial practices of Muslim individuals in comparison to pre-modern period Muslims. It argues that the predomination of instrumental reasoning in modern times, as opposed to substantive morality in everyday practice, is one of the main reasons behind the transformation of embeddedness of Muslim individuals. Instrumental reasoning, being the dominant methodology, leads to diminished submergence in social relations; that is not limited to interpersonal relationships, but further extended to the core religious acts. How such an emergent economic and business morality is reconciled with the Islamic substantive morality is examined. It is argued that 'transformation of exception into norm' is the main method used to reconcile instrumental reasoning with Islamic law in fulfilling religious obligations, at least in terms of fulfilling the form and in complying with the necessities of modern life. This has led to the emergence of new economic and business moralities.