The Regulation of Fee and Comparative Advertising (original) (raw)

Services Marketing Quarterly, 2001

Colleen CollinsColleen Collins

Abstract

... It must not be likely to mis lead the re cip i ent, not be in bad taste, not be of fen sive, not be self-lau da tory, and not be con trary to the hon our and dig nity of the vet er i nary pro fes sion. Con tra ven tion of these rules is un pro fes sional con duct. ...

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