Evaluative conditioning of artificial grammars: Evidence that non-conscious structures bias affective evaluations of novel stimuli (original) (raw)
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Journal of Experimental Psychology: General
Evaluative conditioning (EC) refers to the acquisition of emotional valence by an initially-neutral stimulus (conditioned stimulus; CS), after being paired with an emotional stimulus (unconditioned stimulus; US). An important issue regards whether, when participants are unaware of the CS-US contingency, the affective valence can generalize to new stimuli that share similarities with the CS. Previous studies have shown that generalization of EC effects appears only when participants are aware of the contingencies, but we suggest that this is because (a) the contingencies typically used in these studies are salient and easy to detect consciously, and (b) the performance-based measures of awareness (so-called "objective measures"), typically used in these studies, tend to overestimate the amount of available conscious knowledge. We report a preregistered study in which participants (N = 217) were exposed to letter strings generated from two complex artificial grammars that are difficult to decipher consciously. Stimuli from one grammar were paired with positive USs, while those from the other grammar were paired with negative USs. Subsequently, participants evaluated new, previously-unseen, stimuli from the positively-conditioned grammar more positively than new stimuli from the negatively-conditioned grammar. Importantly, this effect appeared even when trial-by-trial subjective measures indicated lack of relevant conscious knowledge. We provide evidence for the generalization of EC effects even without subjective awareness of the structures that enable those generalizations.
2000
Evidence for unconscious learning has typically been based on dissociations between direct and indirect tests of learning. Because of some inherent problems with dissociation logic, we applied the logic of opposition to 2 artificial grammar learning experiments. In Experiment 1, participants were exposed to 2 different sets of letter strings, generated from 2 different grammars, and later rated test strings for grammaticality with either in-concert (rate grammatical strings consistent with either structure) or opposition (rate grammatical only strings from 1 of the structures) instructions. Manipulating response deadline affected controlled, but not automatic influences. In Experiment 2, after similar training, a source-monitoring test was administered from which the in-concert and opposition conditions were derived. The test indicated that varying the retention interval affected controlled, but not automatic, influences. The results are discussed in terms of awareness, knowledge representation, and metacognitive processing.
What You Feel Is What You See: A Binding Perspective on Evaluative Conditioning
Social Psychological Bulletin, 2018
In this paper, we outline the predominant theoretical perspectives on evaluative conditioning (EC)—the changes in liking that are due to the pairing of stimuli—identify their weaknesses, and propose a new framework, the binding perspective on EC, which might help to overcome at least some of these issues. Based on feature integration theory (Treisman & Gelade, 1980, https://doi.org/10.1016/0010-0285(80)90005-5) and the theory of event coding (TEC; Hommel, Müsseler, Aschersleben, & Prinz, 2001, https://doi.org/10.1017/S0140525X01000103), we assume that EC depends on a selective integration mechanism that binds relevant CS, US, and action features into an event-file, while simultaneously inhibiting features irrelevant for current goals. This perspective examines hitherto unspecified processes relevant to the encoding of CS-US pairs and their consequences for behavior, which we hope will stimulate further theoretical development. We also present some preliminary evidence for binding in...
Evaluative conditioning may occur with and without contingency awareness
Psychological Research, 2011
Evaluative conditioning (EC) is considered to play an important role in the attitude formation. One of the ongoing debates in this field concerns the impact of contingency awareness (i.e., awareness of the contingent relationship between conditioned and unconditioned stimulus, CS-US) on the EC occurrence. Despite the claims that EC does not require awareness of CS-US contingencies, the recent studies have claimed just the opposite. However, a number of methodological issues can be raised to undermine those claims. In two experiments, we tried to eliminate potential faults and sought to learn whether EC occurs with or without contingency awareness of either US identity or US valence. We report significant EC effects both with and without contingency awareness. These results provide support for the claim that the EC effects might be produced by independent mechanisms linked to awareness. We also argue that those mechanisms are differently captured by available measures of EC.
Social Cognition
Evaluative conditioning (EC) is defined as the change in the evaluation of a conditioned stimulus (CS) due to its pairing with a valenced unconditioned stimulus (US). Because EC involves the acquisition of evaluative responses, previous EC research has paid relatively little attention to the processes involved in the expression of evaluative responses. Drawing on research on response processes underlying evaluative judgments, we argue that EC effects on evaluative judgments can be mediated by the use of (1) recollective memory for events involving the CS or (2) one's spontaneous affective reaction toward the CS. Because the two proximal outcomes of CS-US pairings can have independent effects on evaluative judgments as a distal outcome, influences on expression-related processes can lead to inaccurate conclusions when they are attributed to acquisition-related processes. Our analysis suggests that a deeper understanding of EC requires a broader theoretical approach that includes both acquisition-related and expression-related processes.
Evaluative conditioning (EC) is the valence change of a stimulus (CS) that is due to the previous pairing with another stimulus (US). We investigated whether EC can occur also when the CS-US pairings are not experienced directly by the participant but are implied by other events that the participant encounters. In two experiments, positive USs were presented in some trials and negative USs in other trials. Afterwards, participants were given information from which it was possible to conclude that CSs were present during these trials. Finally, the valence of these CSs was registered using both implicit (IAT, affective priming) and explicit measures (valence ratings). In line with the assumption that EC effects can be based on CS-US pairings that are not directly experienced, the valence of the CSs changed in the direction of the US with which they were covertly paired. This effect was observed both on explicit and implicit measures. We argue that several aspects of our results are in line with propositional models of EC and fit less well with association formation models.
Emotion, 2007
The role of conscious cognitive processes in human affective conditioning remains controversial, with several theories arguing that such conditioning can occur without awareness of the conditioned stimulus (CS)unconditioned stimulus (UCS) contingency. One specific type of affective conditioning in which unaware conditioning is said to occur is "evaluative conditioning." The present experiment tested the role of contingency awareness by embedding an evaluative conditioning paradigm in a distracting masking task while obtaining, in addition to subjective ratings of affect, both psychophysiological (skin conductance and startle eyeblink) and indirect behavioral (affective priming) measures of conditioning, along with a trial-by-trial measure of awareness from 55 college student participants. Aware participants showed conditioning with all of the measures; unaware participants failed to show conditioning with all measures. The behavioral, neurophysiological, and therapeutic implications of these findings are discussed.