Comportamento Do Consumidor No Setor Educacional: Adoção e Aceitação De Novas Tecnologias (original) (raw)
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Abstract
AI
Esse estudo aborda a aceitação e adoção de tecnologias educacionais, com foco no uso do "Smart Board" por professores de escolas públicas na região Norte do Brasil. Utilizando uma abordagem netnográfica, o trabalho analisa discussões em blogs e fóruns para identificar fatores que influenciam a disseminação e aceitação dessa tecnologia. Os resultados revelam que a motivação, prática tecnológica e percepção de utilidade são cruciais para a adoção desse recurso na educação.
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Todos los derechos reservados. Ni la totalidad ni parte de este libro, incluido el diseño de la cubierta, puede reproducirse o transmitirse por ningún procedimiento electrónico o mecánico.
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