Frame A: Reframing Intercultural Communication Research : Theories and Approaches to Communicating in a Culturally-Diverse World (original) (raw)
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In this article I will argue that the globalisation process has carried two major implications for intercultural communication research: 1) It has provided a new target group; professional practitioners in multiethnic societies. 2) It has made ‘cultural identity’ one of the most important concepts in intercultural research. The challenge for intercultural research today is to provide analytical tools for the practitioners tools which are developed in relation to the complexity in multiethnic societies. Intercultural communication research has got a new target group due to the globalisation process: The professional practitioners in multiethnic societies; the nurses, the social workers, the lawyers, the teachers etc., who in respect of their professionalism are responsible for a successful intercultural communication. Traditionally the professional practitioners have been left with handbooks and readers mainly based upon functionalistic theories (Martin & Nakayama 2000, Samovar, Port...
1 Paradigmatic Assumptions of Intercultural Communication
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This paper calls for a "fifth moment" in the field of intercultural communication that re-examines modern culture's values, beliefs, and assumptions about human being in the world and the role of such in fomenting today's ongoing planetary-wide ecological crises. To conduct this re-examination, we turn to ethnoautobiography, a framework rooted in story and in the indigenous paradigm. We raise deep questions regarding the default assumptions of a discipline ensconced almost exclusively within the monocultural logic of modern culture and civilization. We end by posing key problematics that we deem crucial for renewing the discipline toward contemporary relevance, ecological awareness, and responsibility.