The Structural Relationships of Experience Quality, Tourist Satisfaction and Destination Loyalty: The Case of Pangkor Island, Malaysia (original) (raw)
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Indian Journal of Science and Technology, 2016
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Structural Equation Model: Influence on Tourist Satisfaction with Destination Atributes
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Purpose-To present a model that expresses the relationships observed between a set of independent variables that condition overall satisfaction with a tourist destination, allowing to discover the potential for improvement of this indicator. Methodology-An instrument is designed to measure the satisfaction of tourists with a destination, starting from a list of attributes used in the literature that are submitted to the research of experts. A reliability analysis of the results and an evaluation of construct validity were performed. Through a confirmatory factor analysis, the factorial structure of the set of observed variables was identified. Finally, a structural equations model was created to understand the interrelationship between the variables considered in the study and their incidence in general satisfaction with the destination. Findings-The application of the instrument designed to the calculated sample allowed to identify the latent variables existing in the practical construct studied, identifying through the factorial analysis four aspects associated to the satisfaction of tourists with the destination: access, lodging, facilities and attractions. The construction of the structural equations model corroborated the previous results and evidenced the level of incidence of each factor studied in the overall satisfaction as well as the incidence of each attribute in the factor that integrates. Originality-It is achieved define a structural equations model that represents and explains the relationship between the variables considered in the quality management of a destination and the degree to which they relate to each other and influence the level of satisfaction experienced by tourists.
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Present study attempts to analyze the relationship between tourist satisfaction and loyalty to the tourist destination of Taman Laut Pulau Kapas, as tourism destination. Information from interviews has been analyzed using the Structural Equation Model (SEM) with computer package of Analysis Moment of Structural (AMOS 5.0). Survey result of all the 46 satisfaction details are grouped into four (4) groups/major variables, namely satisfaction on the whole trip, product diversification, support facilities and security. There is positive relationship between tourist satisfaction and the above mentioned variables. Study also finds that the latent variables in this model have high Cronbach Alpha values which are at 0.88 and 0.81 respectively, and these prove that variables in the latent variables are suitable. Survey results also find that the correspondence decision value model, namely the chi square Goodness-of-Fit is not significant [χ2 (N=300, df=8) = 12.107 p>0.05], NFI corresponde...
Journal of Asian Finance, Economics and Business, 2021
This present research seeks to explore the empirical evidence about the relation between quality of destination and Islamic attribute of destination on tourist satisfaction. This research was conducted at the tourism sector in West Java, Indonesia. The participants were Muslim foreign tourists who were traveling to West Java, Indonesia. The total number of participants in the research was 200. Data collection was carried out using a questionnaire. Hypotheses were tested using structural equation modeling methods with AMOS version 23. The exogenous variables in this research consisted of the quality of the destination and Islamic attribute of destination. Tourist satisfaction was an endogenous variable in this research. We used a quantitative approach and structural equation modeling to examine the research hypotheses. The results showed that there was a positive and significant effect of the quality of destination on the tourist satisfaction, and the quality of destination positively affected Islamic attribute of destination, but Islamic attribute of destination had no significant effect on tourist satisfaction. We also found that Islamic attribute of destination did not mediate the relation between quality of destination and tourist satisfaction. We provided recommendations to strengthen or improve the quality of destination in order to increase tourist satisfaction.
The Impact of Tourist Satisfaction on Destination Loyalty among European Tourists Visiting Malaysia
The purpose of this study was to examine the relationship of tourist satisfaction toward destination loyalty. A survey was carried out at the Kuala Lumpur International Airport (KLIA). A sample of 261 European tourists was obtained at the departure hall using a systematic sampling approach. A Structural Equation Model (SEM) was applied to analyse the data collected. The finding of the study found that tourist satisfaction has a direct positive influence on destination loyalty. The study also found that tourists with a high level of satisfaction are willing to recommend the destination and spread positive word-of-mouth to other people.
2011 International Conference on Business, Engineering and Industrial Applications, 2011
The importance of value creation via customer experiences has been widely established. Providing quality products and services is no longer adequate for business sustainability since customers also need to acquire relevant satisfactory experiences. This paper aims to address the gap by empirically investigating impact of destination image on Total Tourists' Experience (TTE) and destination loyalty. A hypothesized model which integrates three abstraction levels of destination image (country image, island image and resort image), TTE and destination loyalty was developed, analyzed and tested rigorously using structural equation modelling procedure with 173 usable data-sets of international tourists. The data was collected using selfadministered structured questionnaire approach within the vicinity of an international tourist island. Final results reveal that island image and country image are significant predictors of TTE, and surprisingly, it was unveiled that resort image does not have any significant influence on TTE. In addition, TTE has a positive effect on destination loyalty. These findings have important implications for future research directions and destination marketers.