An empirical examination of the value of creativity support systems on idea generation (original) (raw)
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Creativity in the organization: the role of individual creative problem solving and computer support
International Journal of Human-Computer Studies, 2001
Organizational support of employees' creative problem-solving (CPS) outputs is critical for maintaining a competitive advantage and for institutionalizing creativity. We believe that computerized creative support systems (CCSS) can be used e!ectively in this regard. We identify characteristics of CCSS and individual characteristics and suggest directions for empirical research to evaluate how these characteristics may a!ect an individual's CPS process and resulting creative outcomes. We also demonstrate the importance of individual creativity to organizational creativity and suggest directions for research to contribute to institutionalized creativity in the organization. We illustrate our arguments with sets of empirical research propositions based upon both process and outcomes. 2001 Academic Press
SSRN Electronic Journal, 2013
This paper challenges 11 fundamentals in current models of creating, and current systems for "supporting" creating. It also questions the importance and amount of creativity needed and produced in industry. A model of 60 models of creativity is presented along with mention of 4 pilot studies underway with it. The kind of challenges to usual research on computer supports of creativity made here are illustrated by the following points. 1) There is little evidence that creativity is one process and solid evidence that it is myriad related processes 2) Systems, therefore, that "support" one of those myriad models well, will possibly, if there are negative trade-off relations among models, shut down and eliminate more creativity in collateral models than they "support" in their one intended model 3) In several areas of mental performance what makes generation and access easy hinders recall and application-by making "creating" faster or easier involving less of the brain less strenuously, we may be reducing later processing, imagining, elaboration, and recall, hence, reducing later creativity achieved. 4) Vendors push technologies on everyone and today push more connectedness. At first more connections join isolated entities, fostering idea blends and creation, however, familiarity grows rapidly till people tire of pawing through reams of the same old same old = involvement plummets. Pulsed systems, with alternating rhythms of engagement/detachment, connection/isolation, reason/emotion may outperform mere "more connectedness" systems for attaining many kinds of creativity. These and related fundamental omissions in current norms and cultures in computational support for creativity are examined and pilot study results of countering them with particular tools in major corporation creativity efforts are described. Among such tools one stands out, a model of 60 models of creativity, presented .
On Two Desiderata for Creativity Support Tools
This paper discusses two important desiderata for developing creativity support tools, namely ideation and empowerment. We then use them to guide us in designing a new individual creativity support tool codenamed Creative-Pad. Creative-Pad is designed to assist individual advertising creative to develop creative ideas for advertisements. For ideation, Creative-Pad searches and filters information automatically from the internet to present to the user with related words and exemplar sentences. For empowerment, Creative-Pad is designed in such a way that the user is neither distracted nor burdened to do any other tasks unrelated to conjuring up a creative idea for a new advertisement. Creative-Pad is fully implemented and some preliminary results of its use by advertising creatives are reported.
The Creative Road: The Impact of the Person, Process and Feedback on Idea Generation
Information technology can be an important tool for unleashing the creative energies of individuals and groups. A laboratory experiment was conducted to investigate how feedback, creativity techniques, and individual creativity levels influenced the number, quality, novelty and type of ideas an individual generated. We found that the use of an intuitive technique called guided fantasy led to more ideas but feedback and individual creativity levels had few effects.
Creativity and Information Systems in a Hypercompetitive Environment: A Literature Review
In today’s hypercompetitive environment in which markets change rapidly and competitive advantages are difficult to sustain, companies are forced to innovate and identify new business opportunities. However, innovation requires ingenuity and creativity. Product and service development depends on the creativity of employees, but harvesting and bringing novel ideas to fruition is often a chaotic process, which underscores the importance of creativity management within organizations. In this article, we review the literature on creativity in an effort to summarize state-of-the-art knowledge on how to stimulate creativity and spur innovation in modern organizations. For that purpose, we use Rhodes’ 4-Ps model (1961) distinguishing between creative environments (called press), people, products, and processes. Through a review of 110 journals on the AIS journal list, this article offers insights―based on eighty-eight articles―into how creativity can be stimulated and supported by attending to each of these components. The literature teaches us how to utilize, evaluate, and strategize about creativity in organizational settings. Managers are advised to advance creativity and ideation processes, for example by building virtual environments that strengthen collaboration and creativity across organizational boundaries. Researchers are encouraged to investigate the relationship between strategy and information systems (IS) usage in fostering creativity.
Toward a cognitive theory of creativity support
Proceedings of the 9th ACM Conference on Creativity & Cognition - C&C '13, 2013
We present the beginnings of a Cognitive Theory of Creativity Support aimed specifically at understanding novices and their needs. Our theory identifies unique difficulties novices face and reasons that may keep them from engaging in creative endeavors, such as fear of failure, time commitment, and lack of skill. To test our theory, we use it to analyze existing creativity support tools from multiple domains. We also describe the design and initial implementation of a creativity support tool based on our theory. The creativity support tool, called StorySketch, is designed to empower storytellers without graphical skills to engage in visual storytelling.
Information system users’ creativity
Information Technology & People
Purpose Information technology has been recognized as one of the keys to improved productivity in organizations. Yet, existing research has not paid sufficient attention to how information systems (ISs) influence the creative performance of individual users. The paper aims to discuss this issue. Design/methodology/approach This study draws on the theories of flow and cognitive load to establish a model of the predicted influences. The authors hypothesize that the information technology supports creativity by engaging individuals in a creative process and by lowering their cognitive load related to the process. To test these hypotheses, the authors employ a meta-analytical structural equation modeling approach using 24 previous studies on creativity and ISs use. Findings The results suggest that factors that help the user to maintain an interest in the performed task, immerse the user in a state of flow, and lower a person’s cognitive load during IS use can affect the user’s creative...
Insight into the Use of Techniques Promoting Creativity in the Creative Industries
2015
In the current turbulent and rapidly changing business environment, creativity has a pivotal role to play in management and business. Given that innovation is closely linked with creativity to unleash and exploit the creative potential is essential to economic success of businesses and organizations. Organizations use a wide range of creative methods and techniques that support individual and organizational creativity. The submission aims to identify the use of techniques and procedures supporting creativity and to assess their effectiveness in organizations in the creative industries. The basis of the research investigation was an analysis of the primary data collected by questionnaire survey in which have been participating 93 organizations operating in creative industries i.e. in areas with higher proportion of creative work. The analysis was aimed at detecting the effectiveness of creative methods and techniques in comparisons with traditional methods and techniques. Attention w...