Image of the Republic of Mordovia: Impressions, Symbols, Stereotypes (original) (raw)

Introduction. In a competitive environment, the image of a modern region is an instrument of “soft power”, capable of enhancing the effectiveness of the territory's development, provided it is associated with positive impressions. In this regard, analyzing perception of the symbolic component of a region's image by various target groups is of particular importance. The purpose of the study is to reveal the symbols, impressions, stereotypes most prevailing among the respondents that form the image of the Republic of Mordovia, which are the factors in developing the regional identity. Materials and Methods. The Republic of Mordovia was chosen for a case study: the region’s development is a vivid example of contradictoriness, the Republic being a leader in some indicators (it is among the safest regions of the country, it actively develops the innovative infrastructure, etc.) is a complete outsider in others (in the quality of life and average wages compared to other regions, e...