Comparative Study of Media Usage In News Consumption: A qualitative Approach (original) (raw)

Exploring the Uses and Gratifications Theory in the Use of Social Media among the Students of Mass Communication in Nigeria

For decades, the Uses and Gratification (U&G) Theory has been the main theory of communication that explains what people do with the media. To many, the theory seems old. However, the emergence of social media breathes a new life into this aging theory. This paper seeks to explore the current functions of the U&G Theory in the students' use of social media. Survey and focus group discussion were used to elicit information from purposively selected 111 final year students of mass communication. The paper discovers that majority of the respondents (98.2%) used social media for communication, collaboration, news sharing, research, expression of opinion, maintaining a connection, and making friends from other countries. Facebook and WhatsApp were the most preferred social networks among the respondents. The paper confirms that social media platforms have revived the functions of the U&G Theory and provided a plethora of media uses that the traditional media never could. Very few of the respondents used social media for information, to investigate why, the paper suggests that the Media Information Utility theory should be thoroughly investigated.

Uses and Gratifications of News among Ethnic Groups in Nigeria

Mediterranean Journal of Social Sciences, 2015

Uses and Gratifications (U&G) theory has enjoyed substantial usage for news study among media scholars. Previous studies have also explored news consumption among ethnic groups through the uses and gratifications approach. However, most of this effort has focussed on international ethnic groups with little attention on intra-ethnic settings. This study examines the influence of ethnic identity on news motives among the three major ethnic groups in Nigeria.. We also examine the relationship between ethnic identity and gender as predictors of news usage. Survey questionnaires were administered on 400 undergraduates in three universities in Nigeria between January and April, 2014. We use Partial Least Square Structural Equation Modelling (PLS-SEM) approach to measure the relationships among the variables. Findings show that there is a significant difference among the ethnic groups in news usage

Online News Media Consumption in Malaysia and Pakistan Through the lenses of Uses and Gratification Theory

2019

Media Ecosystem is shifting vehemently across the globe, and the internet is the primary changing agent. The prime objective of this study is to know the relevance of Uses and Gratification Theory (UGT) assumption in online news media consumption. However, online news media and newspaper consumption is very recent phenomenon in Malaysia and Pakistan. This theory has been used in conventional media consumption in different parts of the world. This paper reviewed the past research studies related to online news consumption and highlighted status of online newspapers and news consumption in both Asian countries. Findings of the study affirmed that active audience is related to online news consumption. Hence, theoretically this study contributed to the literature of uses and gratification theory in the field of online news media consumption.

Uses and Gratification of the Internet among Mass Communication Students in Delta State University, Abraka, Nigeria

International Journal of Information and Communication Technology Education, 2013

This study investigates the uses and gratification of the Internet among students in the Department of Mass Communication, Delta State University (DELSU) Abraka. The study became necessary following the influx of and increase in the use of the Internet in education, which portends functional as well as dysfunctional roles on students if not properly handled. Hence, the need to empirically evaluate uses and gratification of the Internet by students. Findings show that students in the Department of Mass Communication, DELSU Abraka, are heavy users of the Internet despite their low level of technological knowledge in the use of the Internet. Also, it was found that the students use the Internet to send e-mails, gather information for educational purposes and to chat despite being occasionally hampered by network failure. Therefore, the study concludes that students are not affected by dysfunctional roles of the Internet. Hence, the programme curriculum of the Department of Mass Communi...

Understanding Online News: Uses and Gratifications of Mainstream News Sites and Social Media

International Journal of Strategic Innovative Marketing

In this study the uses and gratifications obtained from Mainstream News sites and Social Media when the users read online news is explored. A comparative work is done between the two in order to examine the differences on the type of needs and requirements that each of these Media satisfies. The trust and interactivity that participants illustrate in reading online news is also examined.

AN ANALYSIS OF “LIMITED AND SELECTIVE EFFECT THEORY” AND “USES AND GRATIFICATION THEORY” FROM PERSPECTIVE OF MASS MEDIA RESEARCH

IAEME Publications, 2021

Theories in Communication are widely discussed in the research arena; how Media exposure influence on audiences’ behavior and perception about TV program, movie, talk show or any reported news story. More importantly, theories are used in internet, social media, new media and mobile news consumptions. Past research studies revealed that there are numbers of theories has been used in reach studies related to mass media and online media but mostly, “Limited and selective effect theory” and “Uses and Gratification theory” have much relevance to exposure of and consumption of Space Journalism, Time Journalism, and Online Journalism. It has been concluded on the basis of reviewed studies on uses and gratification theory and limited and selective effect theory. Thus, media theories have significant effect on cognitive, social, political and entertainment behaviors.

Uses and Gratifications of Online News among Young Adults in Bahrain

This study examines the use of local and Arab news websites among young adults in Bahrain. It identifies the patterns of use, the reasons of choices, and the factors that influence these choices and highlights the potential difficulties, if any, preventing users from finding gratifications in their news practices. A survey was administered to a random sample of 522 Bahraini young adults aged 18 to 29 years to achieve the objectives of the study. The study found that online news consumption by young adults in Bahrain is on the increase, is accessed in particular by the mobile phone at all times and in all places, however, only a short time is allocated for this use, and is focused more on local news. The study also showed that young Bahrainis have become active users, relying on multiple patterns of use, and that their activity is not confined to reading the news but have a feeling of belonging to a community of users (Breton and Proulx, 2002). They also engage in parallel interactive activities that support their position through employing Internet technology from the perspective of uses and gratifications theory (Ruggiero, 2000).

Individual perception about the gratification of social and traditional media in Pakistan

Journal of Advances in Humanities and Social Sciences, 2019

The current study aimed at exploring the difference between traditional and social media news and analyzed their role in grati ication of informational needs on the basis of gender and usage. Five categories of local, national, international, disaster and entertainment are selected for the survey, consisting of 1383 male and female university students from the capital of each province of Pakistan. The results are statistically analyzed by using SPSS. The indings suggest that social media remain active to satiate informational needs, and the dependency of traditional media on social media posit that soon traditional media would be displaced. The obtained grati ication and individual perception of participants are found signi icant for social media than traditional media. The moderation effect of gender and usage is also momentous. Male dominance is not only prevalent in social structure but also evident in media consumption patterns. The social and gender disparities are re lective in this current study in informational need grati ication through media.

Using the Mass Media: Need Gratification and Perceived Utility

Communication Research, 1980

Patterns of media use in an urban setting are related to media gratification processes, but the relationship of media use to the needs of the media users is a complex one. Television, newspapers, and books are perceived as the most helpful media sources of need gratification, while radio, magazines, and films are perceived as less helpful. Use of the media is, in general, related to their perceived helpfulness. However, use of the media is not clearly related to the expressed needs of the audience members. The media appear to form two groups, books, magazines, and films as contrasted to radio, television, and newspapers. This dichotomy appears to be based not only on content but on availability and accessibility.