Strategy co-alignment: strategic executive values and organisational goal orientation and their impact on performance (original) (raw)

2005

Abstract

This study concerns the behavioural aspects of strategic decisions and focuses on the role of executive values in strategic decisions and its performance impact. The study investigates the relationship between strategic-, executive values- and goal orientation, contextual variables and their impact on performance. The research extends Thomas and Ramaswamy's (1996) examination into the leadership-strategy relationship, which confirmed that particular executive characteristics impact performance of the Miles and Snow's (1978, 1994, 2003) strategic typologies. The current study extends their research by: i. Using primary rather than secondary data, ii. Expanding the number of Miles and Snow (1978, 1994, 2003) typologies tested from two (prospectors and defenders) to all four (including analyzers and reactors), iii. Introducing the new constructs of executive values and goals, iv. Extending the performance construct to include operational as well as financial measures of perform...

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