E-commerce adoption in Developing Countries SMEs: What Do the Prevailing Theoretical Models Offer Us? (original) (raw)

A Model for E-Commerce Adoption by SMEs in Developing Countries

2021

Small and Medium-sized Enterprises (SMEs) are regarded as the backbone of the growth of the world economy. They had recently experienced rapid growth and improved their business activities in terms of customer numbers and revenue expansion when they began using e-commerce in their business. However, the adoption of e-commerce in developing countries by SMEs is low due to several factors, including the lack of a fit model for the adoption of e-commerce. Therefore, some of the most widely used models for the adoption of e-commerce in developing countries were highlighted, that were Theory Planned Behaviour (TPB), Theory Reasoned Action (TRA), Diffusion of Innovation Theory (DOI), Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), Technology Organisation Environment (TOE), Integration of TOE and TAM, Perceived eReadiness Model (PERM). The exploratory research was conducted in this study. Finally, a model was developed and some recommendations...

A Framework for E-Commerce Adoption by Smes in Developing Countries

2014

The study for e-commerce adoption indicates viable and practical solutions from ecommerce for organizations to meet challenges of a changing economic environment to enhance competitiveness. Much of this research relates to developed countries ready to spring on new approaches. However, developing countries seem to fall far behind. The few available studies related to SMEs in developing countries reveal a delay or failure on the part of SMEs to adopt ICT and e-commerce technologies. Various factors identified as causes for this limitation can be broadly classified as Internal Barriers and External Barriers. An exploratory pilot study and interviews were conducted and results analyzed using frequency distribution tools, with a view to developing a framework that will eTransform SMEs in developing countries The study presents an eSME roadmap to determine the current stage of ICT sophistication and e-commerce adoption level for SMEs in developing countries. The road map also provides a ...

Electronic Commerce Technologies Adoption by SMEs: A Conceptual Study

2008

The use of Electronic Commerce (EC) technologies enables Small-to-Medium sized Enterprises (SMEs) to improve their efficiency and competitive position. However, there is a lack of a comprehensive framework that gives a multi-faceted account for the phenomenon of EC technologies adoption by SMEs. This paper therefore develops a theoretical framework of EC technologies adoption which is composed of four dimensions: perceived organisational readiness (micro level), perceived industry readiness (meso level), perceived national readiness (macro level) and the perceived environmental pressure. The proposed framework is then used to develop a more specific research model to guide future study in exploring EC technologies adoption by SMEs. The proposed framework and research model will be empirically validated by administering a survey questionnaire among SMEs in a number of developing countries.

Adoption of Electronic Commerce Technologies by SMEs in Malaysia

2009

). At this stage, there is still a need for a better understanding of the potential and relevance of EC in developing countries as well as the behaviour of SMEs towards EC adoption. Moreover, there is still a need for a holistic view of how various widely known factors at the organization, industry and national levels affect EC adoption. Therefore, this study proposes a theoretical model of EC technologies adoption by SMEs in developing countries by incorporating various readiness factors identified in the literature that may determine EC technologies adoption by SMEs in developing countries. It then explores the influence of these factors on the adoption of different EC technologies. The environmental pressure is also considered in this study. Through a survey of SMEs within the grocery industry in Malaysia as an example of a developing country, the study demonstrates how various readiness factors influence the adoption of various EC technologies differently. This study provides additional insights into EC adoption by SMEs in developing countries and has important implications for research and practice.

Analysis of E-Commerce Adoption by SMEs Using the Technology - Organization - Environment (TOE) Model: A Case Study in Karawang, Indonesia

International Journal of Science, Technology & Management

E-commerce as a medium for online transactions by business actors can increase the productivity of SMEs. This study aims to analyze the adoption of e-commerce in SMEs in Karawang Regency, Indonesia. The technology-organization-environment (TOE) framework was chosen as a variable for measuring e-commerce adoption. Data collection was carried out through a questionnaire survey which was distributed to SMEs in Karawang Regency, and obtained 301 respondents. The results of data collection by using Smart PLS with the results of the technological aspects have no significant effect on the intention to adopt e-commerce, while the organizational and environmental aspects have a significant effect on the intention to adopt e-commerce. All technology indicators, namely compatability, perceived usefulness, complexity, security concern and relative advantage, are proven to have a significant effect on technology in the intention to adopt e-commerce. Organizational indicators, namely cost, organi...

Organizational Factors Affecting E-commerce Adoption in Small and Medium-sized Enterprises

The use of e-commerce in SMEs has become an important topic in information systems research. Despite the enormous attention given to encourage SMEs to adopt e-commerce by governments, research undertaken to identify strategies of e-commerce adoption for SMEs in developing countries, especially in Sri Lanka is minimal. The primary objective of this study was to examine the relationship between organizational factors and ecommerce adoption to understand the factors that contribute to e-commerce adoption. Quantitative approaches were considered in this research. The study draws on the data obtained from a sample of 200 SMEs in Colombo District using a postal survey. The sample was chosen using a stratified random sampling technique based on business type of the SMEs. Based on correlation, regression and cluster analysis, the findings of this research were revealing and facilitated the understanding of certain organizational factors that influence the level of e-commerce adoption. The main factor identified was organizational culture. The results of this study show empirical evidence that there is a positive correlation between the adhocracy cultural characteristics among the SMEs and the level of e-commerce adoption. Also, hierarchy cultural characteristic showed a negative correlation with the level of e-commerce adoption in SMEs. An argument can be made out that a culture promoting innovation and risk acceptance would provide the needed support for higher levels of adoption of new technologies. Top managers' opinion towards innovation also influences the way of doing business by the firm.

Organizational Factors Affecting E-commerce Adoption - Research Publications 2011

2014

The use of e-commerce in SMEs has become an important topic in information systems research. Despite the enormous attention given to encourage SMEs to adopt e-commerce by governments, research undertaken to identify strategies of e-commerce adoption for SMEs in developing countries, especially in Sri Lanka is minimal. The primary objective of this study was to examine the relationship between organizational factors and ecommerce adoption to understand the factors that contribute to e-commerce adoption. Quantitative approaches were considered in this research. The study draws on the data obtained from a sample of 200 SMEs in Colombo District using a postal survey. The sample was chosen using a stratified random sampling technique based on business type of the SMEs. Based on correlation, regression and cluster analysis, the findings of this research were revealing and facilitated the understanding of certain organizational factors that influence the level of e-commerce adoption. The main factor identified was organizational culture. The results of this study show empirical evidence that there is a positive correlation between the adhocracy cultural characteristics among the SMEs and the level of e-commerce adoption. Also, hierarchy cultural characteristic showed a negative correlation with the level of e-commerce adoption in SMEs. An argument can be made out that a culture promoting innovation and risk acceptance would provide the needed support for higher levels of adoption of new technologies. Top managers' opinion towards innovation also influences the way of doing business by the firm.

Drivers of e-commerce adoption amongst small & medium sized enterprises (SMEs) in the business service sector / Zahariah Mohd Zain …[et al.]

Universiti Teknologi MARA Shah Alam, 2020

Technology has played a significant role in the development of business to business (B2B) or business to consumers' (B2C) electronic commerce (or e-commerce) over the recent decades. The purpose of this study is to empirically examine determinants of e-commerce adoption among small-and medium sized enterprises (SMEs) in the business services sector in a progressively developing nation. This study tested six hypotheses focusing on organizational, technological and environmental factors that may affect e-commerce adoption. Using judgemental sampling approach, a total of 110 feedback were gathered via online questionnaire based survey. The study employed SmartPLS 3.0 (Partial Least Square) structural equation modelling statistical software to confirm the hypotheses of this study. Structural model analysis was conducted and it was revealed that perceived relative advantage, perceived compatibility, e-commerce knowledge and expertise, external change agent and competitors' pressure have positive and significant influence on the SMEs respondents' e-commerce adoption. The study found that the most significant factors influencing e-commerce adoption among SMEs in Selangor was perceived relative advantage, to which managers or small and medium-sized enterprises see the potential advantage of e-commerce. The implication of this study is that SMEs need more exposure on the benefit of technolgy and intervention to guide them to change from traditional business to online business.

Determinants of E-Commerce Adoption amongst SMMEs in Durban, South Africa

In South Africa, the increasing number of cellphone internet users coupled with the growth of online shopping behaviour indicates that more South Africans are able to access the internet with the prospects of engaging with online businesses. Using the Diffusion of Innovation Theory (DOI), this paper examines the determinants of e-commerce adoption by South African SMMEs in the Durban area. The persuasion variables of the DOI (relative advantage, compatibility and complexity) were tested against four (4) e-commerce options namely, customers payment by credit card through the SMME's website, customers placing orders through the SMME's website, providing customer services through the SMME's website and placing orders with suppliers over the internet. Using convenience sampling, data was collected by means of a survey questionnaires administered to 200 SMME owners/managers. Usable responses were collected from 180 SMME owners/managers. This represents a 90% response rate. A Chi square test of independence was used to test the significance of association between the DOI variables and e-commerce adoption. Findings reveal that relative advantage and compatibility are the only DOI variables that significantly influence the decision to adopt e-commerce in Durban. Specifically, improving information exchange with customers, easier access to international markets, expansion of business reach, reduction of costs of maintaining up to-date company information and improving information exchange with suppliers are significant factors that inform the decision to adopt e-commerce in Durban. In addition, compatibility with existing company's technology infrastructure and compatibility with company values significantly affect SMMEs' decision to place orders with suppliers through the internet. Interestingly, the adoption of the other e-commerce options (online payment by credit card, online ordering and online customer services) is not significantly influenced by compatibility. The findings imply that in order to increase SMMEs' e-commerce adoption, SMMEs need to be better acquainted with the benefits that derive from its adoption. Moreover, a stepwise approach to e-commerce adoption is advised, starting with e-commerce options that are compatible with SMMEs technology infrastructure and values then gradually moving to more sophisticated e-commerce options.

Electronic Commerce Adoption Barriers in Small to Medium-Sized Enterprises (SMEs) in Developed and Developing Countries

Journal of Electronic Commerce in Organizations, 2007

Today, electronic commerce (e-commerce) has been utilised as a rapid vehicle to transform the world into an information society. In the business environment, e-commerce has made considerable inroads not only into large organisations but also the small and medium-sized enterprises (SMEs). However, SMEs are not adopting e-commerce with same speed as their larger counterparts. This slow growth has been attributed to various adoption barriers, which have been well documented in numerous research studies. While several recent studies have begun examining the relationship between the perceptions of adoption barriers in developed economies, the relationship between the perceptions of these barriers has not been fully examined in developing economies. This paper examines the correlation and underlying factors of barriers to e-commerce (as perceived by SME owner/managers) in a developing economy (Indonesia). It then compares these with SME owner/manager perceptions from a developed economy (...