The Functions of Language in Realizing the Indonesian Culinary on the Official Tourism Website of Indonesia: A Tourism Discourse Perspective (original) (raw)
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International Journal of Engineering & Technology
Official tourism website has become an essential aspect in shaping tourist destinations. Tourism websites are an essential tool in shaping the norms and values of the destinations which travelers have to visit — however, only very few research which focused on the integration of the language element and visual element in shaping tourist destination images. Thus, this study aims to investigate how effective is the use of language and visual elements in shaping the tourist destination on the tourism websites of Sulawesi Selatan, Indonesia. This research employed a discourse approach to analyze both language and visual elements. Data was collected via online documentation and semi-structured interview and analyzed using both textual and visual analysis. The use of lexical and syntactical aspects in the official tourism websites in Sulawesi Selatan, Indonesia are the focus of textual analysis. Furthermore, visual elements such as modality and salience are also looked over. The findings ...
Along with the growth of tourism, tourism brochure has become the main resource for assessing information about the potential tourist destinations. Hence tourism brochure is a highly signifi cant domain in enhancing destination image, which is posing challenges for the tourism industry. By focusing on the tourism brochure of Barru Regency Sulawesi Selatan, Indonesia, this paper attempts to examine how the tourism brochures portray the tourist attractions of the country. Adopting a discourse approach, the analysis was carried out on both language and visual elements. Th is paper discusses the lack of research on tourism promotional media, particularly on the eff ects of language and visual elements in tourism brochure in enhancing the destination's image and reproducing discourses for the tourists. Using discourse analysis, text and visual imaginary from tourism brochures are selected for investigation. Lexical and syntactical choices in the brochures are the focus of textual analysis. Accordingly, main concepts in visual analysis such as modality and salience are also reviewed. Th e fi nding shows that language and visual imaginary are the important elements employed in the tourism brochures of Barru Regency, yet do not manage to represent the destination fully.
2017
Along with the growth of tourism, tourism brochure has become the main resource for assessing information about the potential tourist destinations. Hence tourism brochure is a highly signifi cant domain in enhancing destination image, which is posing challenges for the tourism industry. By focusing on the tourism brochure of Barru Regency Sulawesi Selatan, Indonesia, this paper attempts to examine how the tourism brochures portray the tourist attractions of the country. Adopting a discourse approach, the analysis was carried out on both language and visual elements. Th is paper discusses the lack of research on tourism promotional media, particularly on the eff ects of language and visual elements in tourism brochure in enhancing the destination's image and reproducing discourses for the tourists. Using discourse analysis, text and visual imaginary from tourism brochures are selected for investigation. Lexical and syntactical choices in the brochures are the focus of textual ana...
Discourses of tourism in the official tourism websites in Southeast Asia
2015
Today, as one of the biggest population movements and one of the world’s largest economic activities, tourism has become one of the more desirable areas to be investigated. Tourism promotional documents contain detailed description of potential destinations. However, very few research, if any, have focused on investigating the text and visual images in portraying the destination image on official tourism websites. This research employed a qualitative research design underpinned by the Social Constructionism theory. In addition, discourse analysis and multimodality were utilized to describe the discourses of tourism by investigating the integration of language use and visual images in portraying the tourist destinations on the official tourism websites of Southeast Asian countries. This study aims to provide an in-depth and comprehensive understanding of the tourism discourse, in particular, the official tourism websites of four top tourism destinations in Southeast Asia that is Mala...
Multimodal Branding of Indonesian Online Promotional Discourse in Hospitality Industries
Proceedings of the Fourth Prasasti International Seminar on Linguistics (Prasasti 2018), 2018
This study aims to look closely at the branding values and semantic ties of the Indonesian online promotional discourse of hospitality industry and eventually to recognize their generic patterns, social implications and interface verbally and visually. 15 online promotional texts of flight, hotel, and tourism destination were scrutinized using SFL meta functions analytical lens to see the ideational, interpersonal, and textual meanings in an integrated way. Besides, the analysis was also informed by the frameworks of Kress, Leeuwen, and O'Toole. Besides, interviews with three informants were conducted for a more balanced results between the branding values created by the industries and their customers' branding awareness. The study shows that not all the verbal branding values were translated visually. However, they set up a complementary role to strengthen their promotional functions. In many ways, cultural uniqueness is used as competitive selling points by the management. For pedagogical purposes, an integrated study of verbal and visual texts is believed to be crucial and needs to be accommodated in the curriculum.
Language for Tourism: A Review of Literature
Procedia-Social and Behavioral Science, 2012
The aim of this paper is to gain more insight into the role of language in tourism promotional document by reviewing current research on tourism promotion. Search for related article were carried out via the online database using the keywords: tourism, tourism discourse and language of tourism. Very few studies focused on tourism websites or blog and on analysing both language and visual aspect of the tourism promotion. This paper concludes with a discussion of a proposed study which will employ a multimodal discourse analysis approach in analysing the tourism websites of top holyday destinations in South East Asia
Analyzing Tourism Discourse in the Context of Iranian Promotional Media
The role of tourism discourse through verbal and visual elements in creating tourists' destination image has great significance. Most tourism discourse researchers focus on the linguistics and visual parts, but rarely have looked at measuring the elements of destination image associated with tourism discourse. Furthermore, destination image research in the context of some Middle East countries with high potential tourism attractions like Iran has been rather limited. This study tries to address this gap by attempting an in-depth understanding of Iran's image as a tourist destination worldwide, on the basis of data collected from printed and online brochures and travel guides, and by analyzing the images of the tourists who intended to visit Iran through three open-ended structured questions. The findings of this study revealed that the dominant discourse on tourism texts aim to promote the image of Iran as a safe, peaceful, and a rich land in terms of natural scenery, historical relics, gastronomy, museums and architecture; however, the image of the country has been appeared relatively negative and unfamiliar, as this country are usually classified as Arabs and Iranian culture is not distinctive among most respondents. This research further identifies the distinctive features of Iranian tourism discourse which portray various types of destination images of the country. It is concluded that a realistic communication with prospective tourists through the texts has essential influence on the formation of a positive image and consequently, the success of tourism destinations.
This paper aims to analyse the homepages of four official tourist websites, namely the websites which promote Italy, France, Germany, and New Zealand according to a new framework, labelled here as ‘Cultural Communication Grammar’. This methodological approach combines the approach of Multimodal analysis (Halliday 1978, 1984; Kress and van Leeuwen 2006) with the framework provided by Intercultural studies (Hofstede 1991, 2001; Hall 1982, 1983; Brake et al. 1995; Katan 2006) and aims at classifying the cultural features represented on official tourist websites through the analysis of language and visuals. Findings reveal that cultures systematically select definite linguistic and visual communication modes in the way they describe their cultural values, exchange information between participants and structure the messages which carry the content of the communicative event.
LINGUISTIC FEATURES OF BALI TOURISM ADVERTISEMENTS
International Seminar on Linguistics (ISOL-3), 24 Agust 2017
Tourism in Bali has increased significantly since 1970's and recently many people from foreign countries come to visit Bali every single year. This provides excellent opportunities for locally and non-locally owned businesses in the tourism sector, including travel agents, hotels and villas, restaurants, bars, cafés, spas, etc. The advertising industry is also growing with companies in the tourism sector competing to sell their products and services to the tourists through advertisements. Tourism advertisements have their own characteristics by combination of different components in their own lexical, morphosyntactic and textual patterns which are identifiably unique and very interesting to analyse. This study aims at discovering the linguistic features of Bali tourism advertisements and the implicit meaning of verbal expressions used in Bali tourism advertisements. The data were taken from Bali tourism magazines: Bali & Beyond, Now Bali and Hello Bali. Some data were also taken from Bali tourism promotion videos. Observation method and note taking technique were applied to obtain the qualitative data. Theory of English advertising by Leech (1966) is used to analyse the linguistic features used in Bali tourism advertisements. The findings and discussions are presented through formal and informal methods. Our findings show that Bali tourism advertisements are characterized by the use of particular verbs and adjectives. The advertisers use different syntactic patterns such as declaratives, imperatives, interrogatives and exclamatives. The use of ambiguity and rhetorical devices is also found in the advertisements i.e. personification, hyperbole, synecdoche and metaphor.
Journal of Destination Marketing & Management, 2018
The aim of this paper is to research the linguistic strategies used in the official tourism websites of the seventeen Spanish Autonomous Communities for destination management, marketing and branding. The seventeen webpages have been assessed through the analysis of persuasive linguistic techniques and thematic lingo. Based on content and discourse analysis, a specialised synchronic corpus of texts in Spanish and their parallel texts in English was created, and a census reached. Interactional metadiscoursal markers uncovered rhetorical and persuasive means of promotion and communication, while specificities of the tourism discourse were broached through terminology. Moreover, transcreation is considered an indispensable linguistic tool for the internationalisation of the destinations. The abundance of interpersonal metadiscursive markers and thematic lexicon in the corpus led to the assumption that the target tourism discourse is used as a means of informing but primarily persuading the tourist, thus, conceptualising language as catalyst to tourism promotion. Research on tourism destination websites has been quite extensive and much of it has concentrated on the quality of the website (Law, Qi, & Buhalis, 2010). The following parameters have been studied in prior research: commercialisation, brand image, discourse analysis, mobile communications, social web, interactivity, web architecture, positioning, usability and accessibility, homepage, languages, and quality and quantity of content (Fernández-Cavia, Vinyals-Mirabent, & López-Pérez, 2013). An official website of a destination must not only be well designed and easy to navigate but also provide relevant information, tailored to the needs of the users who are considered as potential future visitors, with the aim of effectively transmitting the values that differentiate a particular destination brand from another (Fernández-Cavia et al., 2013). To facilitate their marketing function, destination websites are translated in the languages of the main tourist segments visiting the destination. An ancient proverb states that a picture is worth a thousand words. Undeniably, it can be argued that the photographic image of a destination on the destination website first catches the eyes of potential tourists and remains in their memory. In other words, as Lopes (2011) correctly notes, the picture has always been a critical factor for the choice of a tourist destination. Nevertheless, in accordance with Crystal (2002), language is the heart of the internet because words determine, limit and widen our vision of the world. Therefore it can be stated that apart from the main visual photographic image, text plays a major role in the development and promotion of a brand. Languagebeing