STUDY ON USAGE OF DIGITAL PAYMENT APPLICATIONS IN INDIA (original) (raw)

Digital payments and consumer experience in India: a survey based empirical study

Journal of Banking and Financial Technology, 2021

Propelled by recent policy initiatives and technological developments, India's digital payment system is a promising success story in the making. At the same time, the data also points towards an increasing usage of cash. While aggregate country-level data can indicate overall preferences of citizens, we use a novel online survey-based dataset to understand how factors such as 'perception' and 'trust' in digital payments, and experience with online frauds, affect the payment behaviour of consumers. While demographic factors like age, gender and income are relevant factors which determine this choice, we find compelling evidence that a person's usage of digital payment methods is influenced by her perception of these instruments, as well as her trust in the overall payments framework and banking system in general. We find that the degree to which past-experience with online fraud deters usage of digital payments varies with the purpose of the transaction.

EXPLORING THE SECURITY RISKS AND SAFETY MEASURES OF MOBILE PAYMENTS IN FINTECH ENVIRONMENT IN INDIA

IAEME PUBLICATION, 2021

The current Covid-19 pandemic has benefited digital payment platforms. This digitalization resulted in ease of doing transactions and protection from virus and germs but while increasing usage of digital payments, it has led to a serious question of how safe are these transactions? This concern acted as a motivator to identify risks associated with mobile payments. The study primarily focuses on data privacy and security issues associated with mobile payments from the customer’s (Gen Y) perspective. The findings revealed that digital payment transactions involved various factors and it is crucial for app developers to take into cognizance the following: develop a sense of trust among the app users and security provisions by deploying novel technology interventions (for maintaining data privacy). This was further substantiated by the survey conducted, wherein data privacy was an area of prime concern and required interventions from both app providers and the government. There should be some strong policies from government regarding storage and usage of personalized data by app owners.

Exploring Digital Wallet Usage in the Indian Market

International Journal of Banking, Risk and Insurance, 2022

India is taking huge leaps towards digitalisation. The banking industry is at the forefront of this race. Many products like Unified Payments Interface (UPI) have been introduced to give impetus to digital payments. The aim of the study is to explore the actual usage of UPI payments in the Indian market, based on differences in personal traits of the consumers. The data was collected using a web-based questionnaire, from 253 respondents. Personal traits like age, gender, current place of residence, and occupation have been used as the input variables to study the actual usage of UPI payments. The results show that as the age of the respondents increased, there was a decrease in the actual usage of UPI. UPI payments are popular among students, but are less used by government employees, retired people, and housewives. UPI downtime and transaction security negatively impact usage of UPI payments.

DIGITAL PAYMENTS AND FRAUD CONNECTION: INSIGHTS FROM THE INDIAN ECONOMY

International Journal of Management, Economics and Commerce, 2024

In the dynamic world of digital transactions in India, the symbiotic relationship between convenience and vulnerability has become increasingly apparent. This study aims to know how digital payment and fraud connect in Indian economy. The primary objective of this study is to know the relationship between financial fraud with digital payment infrastructures, value of digital payments, and volume of digital payment. The data is collected through RBI's official quarterly reports from September 2022 to May 2023. The collected time series data for all the variables has been analyzed for descriptive statistics. These series were tested for stationarity using Augmented Dickey-Fuller test (ADF-unit root test), Correlogram, and time series chart. The correlation and regression analysis has been performed on this time series data using SPSS and EViews software. From the correlation results this study reveals that there is no significant correlation between value and volume of fraud with payment infrastructure, value of digital payment, and volume of digital payment. The value of UPI transactions has a significant negative impact on digital payment fraud, indicating a potential protective effect.

A study of Awareness and Perception about Digital Payments among Women in Gujarat

Journal of emerging technologies and innovative research, 2018

The roles and responsibilities of women in Indian society have undergone a tremendous evolution in the last few years. Increasing numbers of women have entered the Indian workforce in the past few decades. While women struggle to catch up financially, the consumer financial world is evolving at an extraordinary pace. The last few decades have seen a boom in consumer financial products due to technology and financial development, the popular access to financial markets and the breakdown of regulatory barriers in the banking sector. These trends make it imperative that we better understand the evolving nature of gender-based inequities across our current socioeconomic systems and intentionally examine those areas that are most essential in accelerating the narrowing of these gaps. One such technological development is Digital Payment System. Digital payment is financial transaction made without the use of traditional paper money. Digital payment system has different level of acceptanc...

India's Digital Payment Landscape -An Analysis

Srinivas Publication, 2022

The Indian payments sector is undergoing far reaching changes, with digital payments capturing a sizable slice of the cake in recent years. The changes began from a fully cash economy to a less-paper-currency system. The Reserve Bank of India and its nodal agencies are working hard to make the digital India goal, a reality. Nearly one billion cards and more than two billion Prepaid Payment Instruments (PPI) such as online wallets, mobile applications, e-wallets, and digital payment modalities have pushed India into one of the world's fastest growing and largest digital payment ecosystem. In fact, an exponential increase in internet infrastructure boosted e-commerce. Unified Payment Interface, popularly known as UPI, is regarded as a revolutionary payment solution in the market for facilitating retail digital payments. The main objective of this paper is to identify innovations in India's digital payment landscape in a phased manner. While doing so, it also analyses the payment facilitating industry by applying PESTEL model to identify political, economic, technological, environmental and legal factors. Design/Methodology/Approach: This study examines India's digital payment landscape in terms of its gradual progress. Using the PESTEL model, it also analyses external factors that contribute to a less cash economy. Secondary sources were used to gather data for the study, which included reports, circulars, rules, and statements made by the Reserve Bank of India and other relevant organisations. Findings/Results: According to the study, India's digital payment segment has seen tremendous success since the implementation of UPI by the National Payment Corporation of India (NPCI) in 2016. The government's Direct Benefit Transfer (DBT) programme enabled the country to achieve financial inclusion of all citizens having access to banking services. Government legislation, regulator intent, social behaviour, increased smartphone usage, lower internet costs, and others significantly impacted the growth of the digital payment industry by ensuring secure, faster, cost-effective, and secure payment solutions. Originality/Value: This study examines the digital payment industry in India using the PESTEL methodology, which allows us to see the industry from all sides.

A STUDY ON DIGITAL PAYMENT USAGE AMONG THE STUDENT COMMUNITY IN TIRUCHIRAPPALLI CITY OF TAMIL NADU

Granthaalayah, 2023

Digital payment, also called as electronic payment, is the transfer of money from one payment account to another using a digital device such as a mobile phone or a computer. In an increasingly cashless society, digital payments are the new norm, and they take place every single day all around the world. There are multiple benefits that digital payments bring to the table. Transactions performed through digital payment systems are faster, easier, and more convenient than carrying cash in hand or performing the banking transactions by visiting the branch physically. This means that more and more people feel comfortable transferring funds via electronic mediums, buying products online and investing digitally. Digital payment plays better role not only among the working-class people but also among younger generation. The method of digital transaction is used majorly by the younger generation, specifically the student community as they have better knowledge and access to digital devices. Therefore, this study attempted to examine the usage pattern of digital payment methods among the student community in Tiruchirappalli city of Tamil Nadu. The study focused on the socio-economic conditions of the respondents in relation to their awareness, frequency, and purpose of using digital payment methods for transactions. For this purpose, the researchers have collected primary data and has used statistical tools like percentage, growth rate and crosstabulation to analyze the data. The study found that male respondents used digital transactions more frequently than female respondents and also those in higher income group used the digital transaction method more frequently than those in lower income group.

Study of Consumer Behaviour Towards Digital Payment: An Empirical Study with Reference to Kolkata

IJEAST, 2021

The Digital India program is a distinguished government program undertaken by the Government of India that has an intention of making the country a digital society and a knowledge economy. The slogan and professed role of Digital India is "faceless, paperless and cashless". Different methods of electronic payments are available to promote transactions involving no cash and turn India into a cashless society. These methods include debit/credit cards, Unified Payment Interface (UPI), Aadhaar Enabled Payment System (AEPS), Unstructured Supplementary Service Data (USSD), numerous mobile payment wallets, micro-ATM etc. This study focuses on the attitude, perception of the urban consumers towards various digital payment methods. Responses from 100 respondents of Kolkata have been recorded using purposive sampling method and are analysed using anova.

A Study of Consumer perception regarding digital payment system in India

In today word mobile users can nowadays use their smartphones to make money transaction or payment by using applications installed in the phones. The last decade has seen tremendous growth in use of internet and mobile phones in India. Electronic consumer transaction made at point of sale (POS) for services and products through internet banking or mobile banking using smartphones or card payments are called as digital payment. This paper provides us a glimpse of the user’s behavior about the use of digital payment, their satisfaction level and impact of age on their use, factors that can affect a consumer’s decision to adopt digital payment. The structured questionnaire will used as a research tool for study the consumer perception of digital payment. Primary data will collected from 100 respondents. The respondents will categorized on the basis of demographics such as age, income level, occupation and gender. This research used quantitative method ANOVA in

A Study of Digital Payments

International Journal of Virtual Communities and Social Networking

The challenges and emergence of a global economy and a Digital First World has created financial disruptions in e-commerce and e-business around the globe. The collaborations of banks with Fintech companies have led to digitalization being an important component of their business and marketing strategy. The application of e-banking has been demonstrated as an effective cost reduction, risk management and provides quick services to the customers. Nowadays, e-banking services have already ensured opportunities to reduce expenditures on physical structures. However, in some previous studies it has been showed that e-banking has helped banks and financial institutions to reduce costs, increase revenue, and increase customer experience. With the growth of digital banking in India, it is significant to analyze the actual situation of customer satisfaction in the banking sector. This article evaluates the various new digital banking technologies in the banking sector of India which have ga...