An Evaluation of International Tourist Motivation and Tourism Destination Competitiveness (original) (raw)

2011

Abstract

This study examines the demand-side and supply-side perceptions of international tourists' motives for visiting Botswana, and Botswana's competitiveness as a tourist destination. The analysis of findings was based upon 14 'pull' motivations adapted from Kozak (2002) and 85 measures of destination competitiveness adapted from Omerzel (2006). The objective of this study is to find out if there are any differences between tourists and tourism product providers' perceptions regarding destination competitiveness and tourist motivation. Factor analysis, reliability analysis and a series of analysis of variance were used to analyse the data. Study results indicate that tourists visit Botswana mainly for pleasure seeking, fantasy and relaxation, and culture. The study further reveals that Botswana's competiveness as a destination is low. Furthermore, the study shows significant differences in understanding tourist motivations and destination competitiveness between t...

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