Relationship Quality and Innovation Capacity of Micro Enterprises: A Single Case Study in the Traditional Food Sector (original) (raw)
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American International Journal of Business and Management Studies
The Tanzanian food industry is one of the most critical sectors in the country. Small and medium enterprises (SMEs) are the largest processors of food. Although SMEs mostly deal with processing food, they still face challenges, especially with their suppliers. Though previous researchers have investigated partnership issues in SMEs, little has been reported on the factors that impact the supplier relationships found in food manufacturing SMEs. This study employed a qualitative design where semi-structured interviews with 13 experts were conducted to identify the factors that impede SRM in Dar es Salaam. The findings reveal that poor relationship management, poor storage facilities, poor transportation and inadequate production capacities are the main challenges affecting SRM within these firms. To overcome these challenges, it has been recommended to improve the supplier relationships through being transparent, fostering trust and sharing quality information with the suppliers on ti...
Jurnal Pengurusan, 2021
The content and form of relationship value dominate the literature. The study aims to add to relationship value research by examining its dimensions and outcomes. The relationship value presents a new taxonomy beyond the cost and benefit conception of value that dominates existing literature. Its consisting of four dimensions, i.e., personal, financial, knowledge and strategic value. The focus of the research, which synthesizes a conceptual framework from the relationship value framework, is on business-to-business situations and the value of the relationship to the manufacturer. Using structural equation modeling, the study examines the influence of relationship value on relational trust, relational commitment and performance. The sample covers 259 retailers categorized as Small and Medium Enterprises (SMEs) in Indonesia. It was found that relationship value drives relational trust and relational commitment perceived by retailers. In addition, both of them are key factors that nurture the value of relationships between manufacturers and retailers. Finally, relationship value is a determinant of business performance.
Relationship value, relationship quality and loyalty among Malaysian franchises
2016
Franchising is an increasingly popular way of conducting and expanding business in the global environment. In a franchising business, the franchising relationship quality is considered important in ensuring success, since franchisors-franchisees are considered as business partner. Studies on franchisee-franchisor relationships from the franchise perspectives are very important and there has been a lack of research on the franchisee motivations for entering into the relationship mainly from Malaysia context. Therefore, this study will attempt to examine the relationship between relationship value, relationship quality and loyalty among Malaysian franchisees. A total of 400 questionnaires were mailed by using random sample to a local-home grown franchisee. The result of this study expects to develop an understanding of relationship quality among Malaysian local home grown franchisees. This study also contributes to the field of relationship marketing especially in managing business-to...
The International Journal of Business & Management
Small and Medium-scale Agro-food processing enterprises are documented in academic research and practice as important in establishing vibrant economies. The purpose of this study was to determine the influence of customer relationships on the performance of Small and Medium-Scale Agro-food processing enterprises in Nairobi County, Kenya. The target population for the study was 1,020 licensed Small and Medium-Scale Agro-food processing enterprises in Nairobi County. The study adopted a correlational research design which sought to establish the relationships between variables in the study. Qualitative data were analyzed using descriptive statistics, which included mean, frequencies, and percentages, while quantitative data were analyzed using inferential statistics, including multiple regression analysis, correlational analysis, analysis of variance, and chi-square test. The analyzed data were presented using tables. The study concluded that customer relationships influenced the perf...
KnE Social Sciences
There are many local fast-food restaurants in Yogyakarta. So far, they have survived and grown because they offer low prices. However, to continue to survive it will not be enough to provide low prices because consumers who are sensitive to price tend to switch to other brands if other brands provide lower prices. One way to keep customers loyal is to implement relationship marketing. Therefore, this research investigated the effect of relationship marketing on consumer loyalty. The data were acquired from local fast-food customers via a questionnaire; 136 responses were collected. The data were processed using SEM analysis techniques through the Warp-PLS 7.0 analysis tool. The results showed that trust, communication, and commitment positively and significantly affected consumer loyalty. On the other hand, handling conflict had a positive but insignificant effect on consumer loyalty. Keywords: relationship marketing, consumer loyalty, fast food
Relational capabilities for value co-creation and innovation in SMEs
Journal of Small Business and Enterprise Development, 2010
Purpose -The purpose of this paper is to examine the relational capabilities developed by small and medium-sized suppliers in relationships with larger customers and to explore the influences of these relational capabilities on value co-creation and innovation. Design/methodology/approach -The paper presents a framework to evaluate the types of relational capabilities developed by small and medium-sized suppliers that enable them to manage in relationships with larger customers in the context of changing relationship requirements in the organic food sector. The methodology employed involves in-depth case studies of small and medium-sized UK organic food suppliers working in relationships with large retail supermarket customers. Findings -The findings suggest that the identified set of relational capabilities may be employed by small and medium-sized suppliers to enable them to inform and support innovation and the implementation of initiatives to create value in the eyes of their current and potential customers and concomitantly enhance their position as preferred suppliers.
The purpose of this paper is to examine the concept of entrepreneurial marketing, relationship marketing, innovation, and to propose a conceptual model of entrepreneurial and relationship marketing to innovation and the impact on business performance of wearing apparel small industy in West Java. The approach of this paper is a dimensional approach, conducting an assessment of the dimensions of the variables contained in entrepreneurial marketing, relationship marketing and innovation. A conceptual model of the entrepreneurial and relationship marketing created increasing innovations, and the impact on business performance. Academic implications of this paper in exploring the concept of entrepreneurial and relationship marketing increasing innovation and their impact on business performance of wearing apparel small industy in West Java. The practical implication will give some ideas and practical suggestions in the decision to implement its entrepreneurial marketing, relationship marketing and innovation. Original contribution of this paper is the establishment of a conceptual model of the dimensions of entrepreneurial and relationship marketing can increase innovation, and the types of innovations that can be applicable in increasing business performance of wearing apparel small industy in West Java. Keywords: Entrepreneurial marketing, Relationship marketing, Innovation, Business performance, Wearing apparel small industy
Managing the Dimensions of Relationship Marketing in the Food Service Industry
Jurnal Pengurusan
The present paper proposes a new instrument for measuring relationship marketing that is uniquely designed for the foodservice industry. In particular, the underlying dimensions of relationship marketing as perceived by customers are identified. The proposed 31-item instrument is empirically tested for unidimensionality, reliability and validity using both exploratory and confirmatory factor analyses. A factorial analysis suggests that relationship marketing is a multidimensional construct consisting of four key dimensions: trust, communication, empathy and commitment. A subsequent multiple regression analysis reveals that all of the dimensions are positively correlated with customer loyalty and trust is the most important dimension.
Business Relationship Framework in Emerging Market: A Preliminary Study in Indonesia
This paper explores business relationship framework between two companies. In this research, we use relationship marketing and transaction cost as frameworks to analyze business relationship of two different kinds of companies in Indonesia, oil company and hypermarket. Gronroos (1994) defines relationship marketing is establishing, maintaining, and enhancing relationships with customers and other partners, at a profit, so that the objectives of the parties involved are met. This is achieved by a mutual exchange and fulfilment of promises. This definition is a key to analyze the relationship of retailer and their supplier. In the other side, Williamson (1980) argued that relationship in business organization based on their economic interest. This approach known as transaction cost approach. In this kind of relationship, business organizations consider cost and benefit of business relationship. We use qualitative method in this research. The design of the research is case study with multiple cases proposed by Yin (1994). In this case study, we use basic content analysis as tool to analyze the phenomenon. Unit analysis of this research is company. We use two cases in the different companies, Oil Company and hypermarket. In order to gain validity, we use multiple key person or informant to gain validity. The result shows, that in the oil company, relationship between company and their supplier tied on a strict contract. In fact, the relationship of supplier and a company is based on transaction cost theory. In the hypermarket company, the relationship of supplier and retailer is based on trust, commitment and satisfaction. Those three construct are the foundation of relationship marketing Key Words: Relationship Marketing, Resource Dependence, Transaction Cost Theory, Multiple Case Studies
impgroup.org
The popularization of some network-based research constructs is widely observed among IMP scholars. Most existing studies about inter-firm networks are descriptive and qualitative in nature which resulted in generating many new concepts but the ability of this kind of studies in providing managerial guidelines has been questioned . On the basis of resource-based theory of the firm there were some recent attempts to develop constructs which allow for quantitative and explanatory studies (Ritter, . Corresponding with results of these studies this paper aims at evaluating some previously suggested measurement scales for network knowledge and internal communication in the context of Slovenian B2B companies. Some scholars make a distinction between relationship marketing (RM) or Customer Relationship Marketing (CRM) and the network approach to marketing. It is especially observable among IMP scholars who treat their projects as based on interaction and network approach to marketing . This distinction is not clear if we take into consideration that interaction, relationship and network are strongly related concepts and both IMP-related scholars and RM-related scholars treat buyer-customer relationship as the main research object. Widely speaking the inter-firm network is phenomenon built from companies and the relationships between them. It is also argued that enriching network studies by relationshipbased concepts is crucial for increasing managerial usefulness of network studies. The network notion seems to be an extremely general concept for managers. Managers are interested mostly in so-called focal networks and especially relationships with various stakeholders built around their companies. This paper draws attention to the connection between network knowledge, internal communication as network-based constructs and customer relationship quality. Regression analysis was used to verify statistical relationships between these constructs.