A Recipe for Success: using design as an ingredient within the business mix (original) (raw)
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Copyright © 2018. Copyright in each paper on this conference proceedings is the property of the author(s). Permission is granted to reproduce copies of these works for purposes relevant to the above conference, provided that the author(s), source and copyright notice are included on each copy. For other uses, including extended quotation, please contact the author(s). Design in Action: Understanding the Drivers and Barriers to Strategic Use of Design for Innovation Jea Hoo NA, Martyn EVANS , Emilene ZITKUS, Anna WHICHER and Andrew WALTERS a Manchester School of Art, Manchester Metropolitan University; b PDR, Cardiff Metropolitan University
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