Automating and Simplifying Multiparty Workflows (original) (raw)

Any broadcast organization that remains static runs the risk of being overtaken by newer, more agile alternatives. To remain competitive, broadcasters must constantly work to increase process velocity, accuracy, and flexibility. These goals cannot be reached without reducing time to market, manual touch-points, and associated labor costs. A major hurdle on this road to efficiency is the absence of a universal method to identify content, resulting in unnecessary manual workflows and timeand resource-consuming communications with third parties for the production, processing, and exchange of content. Root causes for these impracticalities include problems with work identification during acquisition, reconciliation, and de-duplication of assets obtained from multiple sources; placing high demands on limited resources; and causing delays or reducing content capacity. A necessary element to solve this problem is the use of globally unique and persistent works identification. As such, it w...