In the footsteps of Joseph II. The potential of the new tourist route of the countries of the former Habsburg Empire from the perspective of cultural heritage tourism (original) (raw)
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Tourist Valorization of Cultural Route „The Trail of the Roman Emperors"
On the territory of present day Serbia 17 Roman emperors were born, which is one fifth and largest number of Roman emperors born anywhere in the world, outside of Rome. That was a good basis for developing idea of forming cultural route and starting the project „The Trail of the Roman Emperors“ in Serbia.
The popularity of cultural routes in Europe and their positive effects on the tourist industry, together with a desire to create the opportunity for the rich Roman heritage preserved in Serbia to regain its former glory, triggered the idea of the cultural route “The trail of Roman emperors”. The principal aim of this paper is to examine the familiarity of potential visitors with the cultural route and their level of willingness to participate in it, especially depending on their perception of the quality of its promotion. The survey was carried out among 298 potential visitors and the collected data was analyzed by the Statistical Package for Social Science (SPSS). The results indicate major differences between genders, different age groups and level of education in terms of their perception of promotion and willingness to participate in the route. Moreover, the research shows the connection between the source of information through which respondents have heard about the route and their perception of the promotion of the route. This paper could be used as a guideline for choosing the appropriate promotional tools and the major target markets to focus on in the future in order to make this route become Serbia’s international brand. Keywords: cultural tourism, cultural routes, Roman heritage, promotion, Serbia.
Cultural tourism is increasingly important in the Czech Republic. A survey of 1,584 domestic visitors at nine historical sites in south-western Bohemia, in summer 2008, revealed some interesting differences between five groups of visitors, largely differentiated by sex and age. These five groups were used for further analysis in studying length of stay, type of holiday, general interest in history, and in 15 recreational behaviours: statistically significant differences are reported. These visitors ranked many cultural-historical attractions as 'important', but the highest ranked was a small number of extraordinary monuments.
Southbound, to the Austrian Riviera: The Habsburg Patronage of Tourism in the Eastern Adriatic
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Anthropologists writing on the beginnings of mass tourism in Europe have tended to overlook the key role played by the European aristocracies in the early development of tourism. This paper is a contribution to the historical anthropological study of the role of aristocracy in inventing and promoting seaside bathing resorts by studying the case of the Habsburg patronage in the Eastern Adriatic. The Habsburgs produced a series of interesting personalities (typically archdukes and archduchesses) who, from the mid-nineteenth century onwards, shared an interest in the ‘Austrian Riviera’ and strived to develop an Austrian counterpart to other prominent Mediterranean rivieras and resorts. Their efforts typically consisted of inventing seaside destinations and connecting them to the supranational networks of cosmopolitan places, encouraging tourist infrastructure development, launching/promoting local arts and crafts, and initiating measures of cultural and natural heritage preservation.
The power of cultural heritage in tourism - example of the city of Zadar (Croatia)
International journal of scientific management and tourism, 2016
Today, in 21th century when many destinations try to manage with own identity and image to achieve bigger income and other benefits. For that it is necessary competitive identity, as Simon Anholt called it, as well as tourism which is by him most 'loudest' and powerful channel of communication. To gain competitive identity that will be communicated through tourism is usually done using the power of culture - either popular culture or cultural heritage. As all destinations have his own history and specific cultural heritage, cultural heritage can be advantage for many destinations if they can recognize its uniqueness and advantages comparing to other competing destinations. The purpose of this paper is to see whether the cultural heritage is enough strong trump to set the city of Zadar (Croatia) as a city which could build their tourism brand on cultural heritage. The city of Zadar is a city with a very long and turbulent history which can provide to the city to create compet...
Traveling experience: Roman emperors and Danube wine route
Ekonomika preduzeca
Since the beginning of the development of modern tourism, cultural contents successfully play the role of a magnet that attracts visitors and gives added meaning to travel. Today's tourist expects not only to see cultural contents, but also to be involved in them, to experience them and to share experiences with friends. That is why modern tourism products are becoming more complex. It is not enough just to have an attraction, but also full comfort when arriving and leaving, accommodation, food, as well as fun, connecting the basic content with all of the above elements. A modern traveler wants all the information to be brief, accurate, fun and humorous, but on his own rhythm, not by the ideas of a tourist guide. Sometimes he seeks company, and sometimes he needs no one to bother him. An ideal tourist product that offers all the above listed is touring, and cultural routes have a special potential in this regard. The Council of Europe recognized the value of this tourist product, as it was recognized by tourism authorities in the different parts of the world. This text is dedicated to one of the 33 accepted and certified Cultural Routes of the Council of Europe.
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The promotion of fortified towns, as Serbia’s significant cultural heritage, represents a major element of tourism development. The main goals of this paper are to highlight the tourism potential of fortifications in Serbia and to investigate the prospect of creating a cultural route of fortified towns. The route is comprised of six fortresses. This article applies CREM (Cultural Route Evaluation Model) to assess the tourism potential of fortified towns and the possibility of linking them in a thematic route. The CREM model provided principal information about the possibilities of developing cultural routes, and details about the sites’ requirements. Furthermore, it identified the main areas in need of improvement at each fortress to be visited by a substantial number of tourists in the upcoming period.
Cultural Routes of the Council of Europe: Cultural Heritage, Landscape and Tourism
CULTURAL ROUTES OF THE COUNCIL OF EUROPE: CULTURAL HERITAGE, LANDSCAPE AND TOURISM , 2022
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Cultural Routes of the Council of Europe and Tourist Paradigms of Modern Pilgrimage
INTERNATIONAL SCIENTIFIC CONFERENCE "Modern Paradigms in the Development of the National and World Economy", 17th Edition, 2024
The Cultural Routes of the Council of Europe programme, launched in 1987, aims to promote intercultural dialogue and highlight a shared European heritage through various routes that span across Europe and beyond. To date, it includes 48 certified networks, each with diverse themes and modes of engagement. With this respect, in addition to contextualising the European Cultural Routes programme, the paper seeks to address a theme particularly relevant to it, namely that of pilgrimage, which has evolved into a secular form embodied by slow tourism, a growing trend in the tourism industry. By combining both quantitative and qualitative research, the aim is to provide insights into the phenomenon from both user and insider perspectives. In doing so, it will address how this trend offers significant opportunities for a more responsible and sustainable form of tourism while also presenting notable challenges. Lastly, the paper will discuss how this phenomenon could lead to new paradigmatic considerations in the tourism sector.
Historical Heritage in The Function of Developing Cultural Tourism
JOMENAS Press, 2019
Inhabitants of our planet have been traveling as never before and discovering the farthest removed of cultures, establishing a universal language of understanding and thus preserving material and non-material heritage. Without a doubt, the main reason tourists visit a particular destination should be viewed through the prism of human curiosity for everything that is happening in the field of culture, as well as what has marked the past through preserved cultural and historical heritage. Well-designed and profiled marketing is expected to ensure sustainable development for countries, regions, and cities that attract numerous visitors with their valuable cultural and historical heritage while appreciating the warnings of the World Tourism Organization about the necessity of minimizing the negative impact of visitors on cultural sites. The integration of cultural and historical heritage with a high-quality interpretation ensures the comparative advantage of a tourist destination, on an increasingly demanding tourism market, through recognition and authenticity. Today, heritage is viewed as a significant impetus for economic development which creates the preconditions for meeting the demands of visitors with respect to satisfying their leisure needs, the creation of new job opportunities, and represents a foothold for creating and maintaining the desired identity. The aim of this paper is to highlight the significance of an authentic and unique historical heritage on the basis of which a competitive advantage will be built and maintained while appreciating the dynamic processes of adapting to the demands, behavior, and motives of tourists.