Crafting Luxury with ‘More-ish’ Qualities at the YSL Museum: An Organic Approach (original) (raw)

Today, what is organic within architecture enables local craftspeople to acquire new expertise. Studio KO’s Yves Saint Laurent Museum (2017) in Marrakesh, Morocco, is imperative for understanding the relation between sustainable luxury and local craftsmanship. The construction fortifies fashion with the environment as well as local brickwork traditions. For the architects, horizontal layers of textured brickwork resemble a textile weave and become a constructed cultural entity. This chapter traces the ‘more-ish’ qualities, defined herein as causing one’s impulse to create handsome foci (as opposed to the Moorish, which is culturally based), inherent in the YSL Museum from an art-architectural perspective within the sustainable luxury context. It explores the display of the camouflaged Berber (or Amazigh) textile within the building’s facades and interprets its ‘more-ish’ qualities of luxury through its spaces. Analysing Howard Risatti’s ‘theory of craft’ [42] and Richard Sennett’s i...