Effect of Strategic Direction and Organizational Culture on Performance of Kenya Cutflower Sector, the Case of Cutflower Firms in Nakuru County (original) (raw)

Original Research Article Research on the application of strategic leadership model by Hitt, Ireland, & Hoskisson (1995), in Cutflower sector in Kenya, and how it influences performance in terms of sales, quality and brand equity remain inadequately researched justifying the current study whose main aim was to by assess effect of strategic leadership on performance of Kenya Cutflower Sector, taking the case of Cutflower firms in Nakuru County. The study analyzed two components of strategic leadership; effect of strategic direction and organization culture on performance of flower firms in Nakuru County. The study adopted descriptive research design with target population of thirty-five (35) Chief Executive Officers (CEOs) working in the thirty-five (35) flower firms in Nakuru County. This population was appropriate because of their ability to observe the application of strategic leadership as well as performance of the firms. The study used non-probabilistic purposive sampling techn...

Sign up for access to the world's latest research.

checkGet notified about relevant papers

checkSave papers to use in your research

checkJoin the discussion with peers

checkTrack your impact