Chapter 24 The SAGE Handbook of Media Studies (original) (raw)

This chapter in The SAGE Handbook of Media Studies examines the historical evolution of Hollywood, from its independent beginnings in the 1910s through its maturation as a major cultural institution post-World War II. It discusses the transformative nature of the film industry, particularly following the collapse of the studio system, and highlights the dual nature of contemporary Hollywood which produces both blockbuster films for global audiences and niche-market films. The chapter concludes by considering the complexities of the current media landscape, including issues of ownership, market fragmentation, and the role of audiences as consumers and citizens.