Shaping the Future: Seven Enduring Principles for Fast-changing Industries * (original) (raw)

2012

Abstract

The dizzying pace of innovation presents great challenges to executives in the communications, information, media, and entertainment (CIME) industries. To help these executives make sense of the complexity they face, we conducted a throughout review of research in numerous fields and interviewed industry experts and senior executives. This paper provides seven principles for creating viable and sustainable strategies in the CIME space. The seven principles synthesize lessons from the past, identify the key roles in CIME value chains, and provide strategic guidelines for developing digital platform strategy. While the nature of CIME businesses will continually change, these seven principles provide a useful guide for strategic decision-making.

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