The Effect of Customers' Price Perception, Perceived Quality and Brand Image Toward Purchasing Intention in Bandung Local Shoe Brand (original) (raw)
Related papers
IAEME PUBLICATION, 2020
This study aims to determine the effect of brand image on purchasing decisions for Converse shoes. The problem studied in this study was to determine how many consumers recognize the Brand Image on Converse shoes. This research is a quantitative study. The method used is descriptive method. The objects used in this study were students of the city of Bandung. Data collection was obtained through distributing questionnaires to 100 respondents. In this study, the non-probability sampling technique used was purposive sampling, in which the sampling technique used was the sample member with certain criteria determined by the researcher. The data analysis in this study used descriptive analysis and simple linear regression. The results showed that the brand image had a significant effect on purchasing decisions for vans shoes. This can be obtained by the t value (7.004)> t table (1.66055), it means that the Brand Image has a significant effect on the Purchase Decision of Converse Shoes for Bandung City students.
Pinisi Business Administration Review, 2021
This study aims to determine the effect of brand image and price on product purchase decisions at the Sewing House of Akhwat Makassar. This research is categorized as a type of quantitative descriptive research. The population in this study were all consumers who purchased products at the Makassar Sewing House in July 2019 as many as 101 consumers. Sampling was done by means of purposive sampling of 50 consumers. The method of data collection was done by using interview, questionnaire and documentation techniques. The analysis technique used is multiple linear regression analysis using SPSS 16.0 software. The results showed that the variables of brand image and price partially had a positive and significant effect on product purchasing decisions at the Sewing House for Women in Makassar. Simultaneously, there is a positive and significant influence between brand image and price variables on product purchasing decisions at the Sewing House for Women in Makassar.
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
The growing negative public view of Cibaduyut's pros to the production of imported brands, KW, and bootleg as well as shoes offered by local brands is of low quality, expensive, and has not provided benefits. The purpose of the study was to determine the effect of brand associations and quality impressions on people's buying interest in Cibaduyut shoes and local brands. The research method uses the PLS-SEM analysis approach with the help of the SmartPLS 3.0 program. The results show that most local shoe brands are difficult to identify because the average brand colors have similarities, namely black and white, and the durability of the shoes is prioritized because, as various consumers who have bought Cibaduyut shoes and local brands say, they are easily damaged. Consumers will have a good first impression of the brand when shoes have designs that represent themselves or can be called timeless and become the pleasure of users before they buy and get information from previous...
The research aimed to examine and analyze either partial or simultaneuos influence of brand image, service quality and marketing communication on purchase decision of Mal Artha Gading consumers. Of 40.000 populations, 100 samples were obtained, based on Slovin’s sampling technique. For data collection, the research relied on questionnaires and interviews. Descriptive and inferential statistics were applied for data analysis. The research findings have revealed that brand image, service quality and marketing communication influence consumer purchase decision simultaneously. Partially, brand image variable gave the greatest and the most significant influence on consumer purchase decision, while service quality did not influence consumer purchase decision very much; marketing communication had a significant impact on consumer purchase decision. The implication is that in order to have consumers make a purchase, the management had better improve its brand image, service quality and marketing communication.
Journal of Economics, Business & Accountancy Ventura, 2016
Product cues have been identified as a major factor and are used by customers when they evaluate a product before deciding to buy. Customers evaluate products based on the product manual cues; generally, they use the brand, design and price, and produce quality perception and ceases on purchase intentions. This process also occurs in the prospective buyer's sport shoes X that have the largest sales in Indonesia. Therefore, the researchers are interested to test whether there is a relationship between the product cues on the quality perception and purchase intention for sports footwear products. This research was done by using a survey for the data collection, by distributing the questionnaires to 161 respondents. The data were analyzed using Structural Equation Modeling with Lisrel analysis tool. The result showed that the product cues have an influence mediated by the quality perception on purchase intentions. This study suggests that the perception of quality is as a full mediating variable between products cues and purchase intention.
2021
The purpose of this study was to analyze the effect of product quality, service and price in influencing purchase intention, as well as to determine the role of brand image mediating the effect of product quality, service and price on purchase interest in the Daihatsu Xenia brand in South Tangerang. The population in this study are people in South Tangerang city who are involved in the process of searching for and purchasing lmpv vehicles. The sample used in this study were 190 respondents. The sampling method was done by using purposive sampling method. This study uses SEM data analysis techniques and data processing using Partial Least Square (PLS). The results of this study indicate that product quality is proven to have a positive and significant effect on brand image, service quality is proven to have a positive and significant effect on brand image, price is proven to have a positive and significant effect on brand image, product quality is not proven to have a positive and si...
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES)
The purpose of the study was to analyze the effect of Brand Image, Price and Product Quality on Consumer Purchase Decisions on OPPO Smartphones, especially Students of SMK Muhammadiyah 5 Kisaran. The method used is descriptive associative with a quantitative approach. The sample used in this study amounted to 90 respondents consisting of students of SMK Muhammadiyah 5 Kisaran. The results show that Brand Image, Price and Product Quality on Purchase Decisions simultaneously have a significant effect on purchasing decisions, but partially only product quality has no significant effect on purchasing decisions..
2017
This study aimed to determine the effect of brand image, brand awareness and price on purchasing decisions of products of SMEs in SMESCO Indonesia. Population in this study as many as 1340 people using Slovin’s formula, then got the sample of research as many as 93 consumers. The result of descriptive statistical analysis shows that respondents who answered agree on the indicators of research variables are very high and the results of multiple regression analysis yields multiple linear regression equation Y = 9.430 + 0.227 X1 + 0.278 X2 + 0.376 X3. Based on the results of the analysis showed that the variables of brand image, brand awareness and price influence the purchasing decisions of products of SMEs in SMESCO Indonesia. Based on calculations using SPSS showed that the adjusted R Square of 94.5% variable on purchase decisions are influenced by brand image, brand awareness and price while the remaining 5.5% is influenced by other variables. Based on these results, it turns out t...
The Effects of Brand Image and Product Quality on Purchase Decisions
2021
The study aim is to analyze Are brand image and product quality partially positive and significant impact on purchasing decisions at Starbuck; Do brand image and product quality simultaneously have a positive and significant effect on purchasing decisions at Starbucks; Which variable has the most dominant influence on purchasing decisions at Starbucks. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following calculation: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant influences on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation,...
The Influence of Product Quality, Brand Image, and Promotion on Product Purchase Decisions
Journal of Digitainability Realism & Mastery (DREAM), 2023
The aim of this research is to determine the influence of product quality, brand image and promotion on purchasing decisions for GOTA mineral water in Dili Timor Leste. The research object is consumers of GOTA mineral water in areas of the city of Dili from various backgrounds taken by researchers to study and then draw conclusions. The population in this study were consumers of GOTA mineral water in the city of Dili including students, employees and housewives, totaling 100 people used as samples. The sampling technique used was interviews and questionnaire distribution method Purposive sampling. The data analysis technique used in this research is multiple linear regression analysis. Based on the results of classical assumption tests carried out through normality, multicollinearity and heteroscedasticity, it shows that all the variables used do not conflict with the specified conditions. Meanwhile, according to the results of the model feasibility test, the regression model used in this research is suitable for use. Based on the results of hypothesis testing, it shows that the variables of product quality, brand image and promotion have a positive and significant effect on purchasing decisions.