MBA sudents' satisfaction and loyality: state vs. private universities in Turkey (original) (raw)
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Satisfaction of students in an educational institution has become a strategic issue for university to survive and thrive. Few studies investigate the factors that influence the international student’ satisfaction. The purpose of this study is to investigate the international student’ satisfaction and behavioural intention-loyalty. This research aims to study that there is significant relationship between determinants: service quality, organization public relationships on foreign students’ satisfaction and behavioral intentionloyalty in Malaysian Higher Education Institutions.Data was collected from seven private universities in Malaysia. A total of 823 respondent participated in this study. Findings indicates that the most important factors are the reliability, tangibility, commitment and trust in relationship with the university. A practical recommendation was given to decision makers to enhance the international student satisfaction. For future research, it was suggested that to c...
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The approach to building university image deals with student trust, student satisfaction, and student loyalty. However, few studies are available on university image context and its role on student loyalty. University image is considered a vital component of the educational sectors' success in recent years. With the current increase in public and private universities across Malaysia, the academic industry has become increasingly competitive. The circumstance necessitates Universities to focus their energies on creating a positive corporate image by increasing student loyalty. Trust and satisfaction play an essential role in order to achieve and maintain student loyalty. The research also reviewed the relationship between student trust and student satisfaction to establish their relationship with student loyalty.
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Penelitian ini bertujuan untuk mengetahui faktor-faktor Service Quality akademik dan menganalisis hubungan Service Quality akademik dengan kepuasan dan loyalitas mahasiswa di Universitas Bina Bangsa. Ini adalah penelitian penjelasan dengan populasi mahasiswa semester Ganjil Universitas Bina Bangsa, tahun akademik 2018/2019. Sampel penelitian menggunakan purposive sampling dengan total 200 responden. Data dianalisis dengan Equation Model Structure (SEM) yang terdiri dari model pengukuran dan model struktural. Dari hasil penelitian dapat disimpulkan bahwa peningkatan System Quality akan dapat mempengaruhi kepuasan siswa tetapi belum tentu dapat meningkatkan loyalitas siswa secara langsung. Secara tidak langsung melalui kepuasan siswa, loyalitas siswa dapat ditingkatkan melalui System Quality. Meningkatkan Information Quality baik secara langsung maupun tidak langsung dapat mempengaruhi kepuasan dan loyalitas siswa. Service Quality di perguruan tinggi menjadi sangat penting dalam meningkatkan kepuasan dan loyalitas siswa.