Price‐Informative Advertising in Australia (original) (raw)

The paper analyzes the role of price-informative advertising in Australia, exploring how product differentiation and advertising contribute to market power and performance. It discusses the dynamics between informative and persuasive advertising, emphasizing the importance of price information in helping consumers make informed decisions. The findings are based on a survey evaluating the prevalence of price-related information in advertisements, providing insights into competitive strategies among firms.