Does advertisement impact Social Fabrics (original) (raw)

2020, Shodh Sanchar Bulletin

Sale of products is the survival requirement for any production house, company or business entity. The purchasers make the choices on the basis of vast variety of factors leave alone their personal liking. Other than the need of that product, the factors include many psychological as well as social parameters which determine whether a particular person will buy that commodity from that shop or not. This paper focuses on the social concepts which the consumer has to face as a competition factor against the other group members which purchasing any product. This includes being brand possessors or just shop for a show off cause. At the core of such attitude, there lies some personal mindset which enhances or discourages such shopping by any person. Social concepts like Social Conformity, Social Comparison, Stereotype and Prejudice to name a few which unknowingly direct a consumer to take action in any particular situation. Subliminal Perception is another scheme which unknowingly draws a person to purchase a product regardless of many factors. This tendency might hurt the other group members. Overall, the branding companies should take care of the basic morality of person so that unwanted characteristics and excessive materialistic life style can be discouraged.