Ludic Strategies in Modern English-Language Mediatext (original) (raw)

The article is devoted to the comprehensive study of the phenomenon of language play in modern English, performed in the substantiated in the article realization of the ludic intentions of the language personality are singled out. In the current research, the division of the main operating methods of creating language play was worked out for the purpose of target tasks. These meanings and their connotations, their motivation, as well as various transformations of meanings. Consequently, the two types of depending on their grounding grammatical ludisms, and the second is represemted by ludisms. The conclusion is made that from this perspective, language play appears as a process and result of the conscious linguistic playful level of Language play is a manifestation of linguocreative thinking, which realizes the possibilities laid down in the linguistic sign. The basic principle of language play is the ability to establish associative relationships, which is an indicator of the creat...