Analisa Strategi Pemasaran Penjualan Martabak Mengunakan Metode SWOT (original) (raw)
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Bandung Conference Series: Industrial Engineering Science
CV. Omah Keramik is one of the SMEs engaged in the clay raw material processing sector, this company produces several types of products including ashtrays, jars, flower vases, flower pots, decorative plates, glass mugs. The problems that occur in CV. Omah Keramik, namely the decline in sales since the pandemic in 2019 which has affected the company's income, so a strategy is needed to deal with the post-pandemic situation and the problems that are currently happening. The purpose of this research is to identify the company's potential as well as design and develop marketing strategies to increase sales of the products offered. The research method is using SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and also the Business Model Canvas (BMC). The results showed that the SWOT analysis that had been carried out by CV. Omah Keramik is in quadrant I based on the results of the IFE (internal factor evaluation) matrix, the result is 2.83 and the EFE (external factor evaluation) is 2.74, which means that it requires an aggressive strategy from all existing media to carry out marketing. Then the results of identification of internal and external factors are in Cell V which requires CV. Omah Keramik maintains and maintains business through product development and market penetration through the use of various media, both online and in person. So it can be concluded that CV. Omah Keramik has the potential to implement marketing strategies through identification results with SWOT Analysis and also BMC, both of which have links to help CV. Omah Keramik implements the right marketing strategy.
Analisis SWOT Dan Strategi Pemasaran Usaha Waralaba
Edunomics Journal, 2022
SWOT analysis is one way to determine the business strategy used by the company to defeat competitors in order to win the business competition, the simple form is when the company has known the strengths and weaknesses in the body itself as well as knowing the strengths and weaknesses of the opponent, can be ensured the company can win the competition. This study aims to determine the SWOT analysis (strengths, weaknesses, opportunities and threats) that belongs to and know the marketing strategy by the Cokelat Klasik in its business. This research used qualitative methods, while the type of research used is case study. Data collection technique through observation, interviews, documentation, and literature study. The data analysis technique used is a descriptive. The results show that the business partners of Cokelat Klasik by using SWOT analysis, it can use the following alternative strategies: SO: Continue to innovate and bring out the concept of youth, maintain the quality of bev...
Penentuan Strategi Pemasaran UMKM menggunakan Analisis SWOT
BUDGETING : Journal of Business, Management and Accounting
This study aims to determine and analyze the marketing strategy carried out by MSME Tanocraft Tanoker Ledokombo. The research method used is the SWOT analysis method using a qualitative approach. Data collection techniques carried out by researchers are interviews and direct observation to marketing managers. The data obtained from the data collection is then analyzed using SWOT analysis to find out what are the strengths, weaknesses, opportunities, and threats of the marketing strategy carried out by MSMEs. The results show that the Cartesian diagram shows that MSMEs are in the first quadrant which is aggressive with the implementation of the Growth Oriented Strategy which is a very favorable situation for MSMEs. In conclusion, based on a SWOT analysis, it shows that Tanocraft Tanoker Ledokombo SMEs have the strength so that they can take advantage of existing opportunities. Keywords: SWOT Analysis, Marketing Strategy
Analisis Perancangan Strategi Pemasaran Menggunakan Metode SWOT Dan QSPM Di UMKM Pempek Lenlin
INTECOMS: Journal of Information Technology and Computer Science
Starting from the problems experienced by Len-Lin’s Pempek business, where sales did not reach the set targets and did not have a good marketing strategy plan to increase sales. This research was conducted with the aim of formulating a marketing strategy for these SMEs with the SWOT and QSPM methods. This type of research uses descriptive qualitative methods with analysis of Business Development Strategies using EFE and IFE matrices, IE matrices, SWOT matrices and QSPM. The results of this study are in an intermediate position in utilizing internal and external factors for business development with a total IFE of 2.961 and a total of EFE of 2.919. The IE matrix mapping shows that Len-Lin’s Pempek business use the defensive and maintain strategy. From the research results, there are seven alternative strategies that can be used to increase sales or develop a business.
Rawa Sains: Jurnal Sains STIPER Amuntai
Ulap Doyo Dayak Benuaq weaving is one of the characteristics of Kalimantan, especially East Kalimantan. Pokant Takaq is a UMKM which is a combination of several doyo weaving craftsmen in Tenggarong District. The purpose of this research is to identify internal and external conditions that affect the marketing of doyo weaving products and to find out alternative strategies that can be applied in the marketing of doyo weaving using SWOT analysis. To answer these two objectives, a SWOT analysis is used. This research was conducted at UKM Pokant Takaq, Tenggarong District, Kutai Kartanegara Regency in April-May 2020. The results of this study provide alternative strategies that can be applied, namely: a. Utilizing business permits to open outlets b. Maintaining product quality to meet export market demands, supported by distinctive colors and motifs. c. Take advantage of the government's role in the promotion and support of a dynamic marketing model. d. Utilizing information ...
Analisis SWOT Dalam Menentukan Strategi Pemasaran Pada Nomad Coffee Shop
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2022
Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang dapat di terapkan Nomad Coffee Shop, berdasarkan analisis SWOT. Metodologi penelitian yang digunakan adalah deskriptif kualitatif karena bertujuan untuk menganalisis data dengan cara mendeskripsikan atau menggambarkan keadaan di lapangan dan sekaligus menentukan strategi pemasaran pada Nomad Coffee Shop. Hasil penelitian ini melalui analisis SWOT ditemukan bahwa Matriks IFAS mendapatkan total skor 3, Matriks EFAS mendapatkan total skor 3, dan hasil dari Diagram SWOT posisi Nomad Coffee Shop berada pada kuadran I sehingga dapat menggunakan kekuatan untuk memanfaatkan peluang yang ada. Strategi yang harus diterapkan dalam kondisi ini adalah mendukung kebijakan pertumbuhan yang agresif, dan matriks SWOT dapat ditemukan strategi pemasaran yang dapat diterapkan oleh Nomad Coffee Shop yakni lebih gencar dalam melakukan penjualan dengan memaksimalkan kemajuan teknologi, mempertahankan kualitas dan varian produk, meningkatkan loyalitas konsumen, mempertahankan kegiatan promosi, melakukan renovasi tempat, memaksimalkan jam operasional, menggunakan teknologi, melakukan inovasi produk, serta meningkatkan kualitas pelayanan.
Analisis SWOT dalam Menentukan Strategi Pemasaran Produk UMKM Opak Kolontong
Journal of Islamic Economics and Business, 2021
Management strategy as an art and science to formulate, implement, and evaluate organizational decisions to achive its goals. The marketing strategy that has been implemented by the UMKM Opak Kolontong in Bojongkunci Village still uses a traditional system that is by supplying to the center for souvenirs in Bandung. This product has the power that is not fast stale without using preservatives. This product olso has a disadvantage of not having a store and less attractive roughness. The opportunity for this product is to do promotions using instagram and flavor. The threat of this product is the low sales level.
Penerapan Swot Dalam Penentuan Strategi Pemasaran Pada Umkm Sunmory Milk Sidoarjo
KALIANDA HALOK GAGAS
Topik penelitian terkait dengan usaha makanan dan minuman sehingga perlu menjadi perhatian serius perusahaan agar produk yang dikonsumsi pelanggan tepat sasaran. Apalagi terdapat persaingan bisnis yang sangat ketat dalam industri kuliner. Untuk itu, peneliti melakukan penelitian dengan tujuan untuk mengetahui dan menganalisa metode SWOT Analysis yang dijadikan dasar untuk menentukan strategi pemasaran yang tepat pada perusahaan Sunmory Milk. Metode yang digunakan melalui pendekatan kualitatif deskripsi dengan melakukan penyebaran kuesioner kepada 31 konsumen Sunmory Milk sebagai informan penelitian. Lokasi usaha terletak di Desa Granting, Gedangan, Sidoarjo, Jawa Timur. Dari pembahasan hasil penelitian disimpulkan bahwa kekuatan dari produk Sunmory Milk adalah harga yang terjangkau dengan kualitas rasa yang premium dan inovasi yang membuat produk minuman Sunmory Milk beda dengan produk yang lainnya. Terdapat kelemahan dalam jumlah tenaga kerja yang kurang memadai dan pengaturan mana...
Perencanaan Strategi Pemasaran Melalui Metode SWOT dan BCG pada LBB Sony Sugema College Mojosari
2018
Sony Sugema College adalah sebuah lembaga bimbingan belajar nasional yang berada di Mojosari. Dalam disiplin ilmu pemasaran, lembaga pendidikan merupakan institusi yang menawarkan produk dalam kategori jasa, yaitu jasa pendidikan. Dari permasalahan yang ada yakni perkembangan peserta didik di LBB Sony Sugema College (SSC) Cabang Mojosari dari tahun 2011 sampai 2016 mengalami penurunan. Maka perlu dilakukan penelitian dengan menggunaan alat analisis SWOT untuk merumuskan strategi pemasaran berdasarkan kekuatan, kelemahan, peluang dan ancaman LBB SSC Mojosari, dan analisis Matrik Boston Consulting Group (BCG) untuk mengetahui posisi LBB SSC Mojosari dari tingkat pertumbuhan pasar dan pangsa pasar relatif. Dalam penelitian ini penulis menggunakan metode deskriptif dengan pendekatan kualitatif yang di kuantitatifkan. Pada penelitian ini menggunakan data primer karena peneliti mengumpulkan sendiri data-data yang dibutuhkan yang bersumber langsung dari objek pertama yang akan diteliti. Te...
Analisis Strategi Pemasaran Menggunakan Metode Swot Dan QSPM (Studi Kasus: Restoran Ramen Aboy)
Jurnal MEBIS (Manajemen dan Bisnis)
Restoran Ramen Aboy merupakan usaha bisnis keluarga yang berada di Kota Cimahi. Tujuan penelitian adalah untuk mengidentifikasi dan menganalisis faktor internal dan faktor eksternal pada Restoran Ramen Aboy untuk melakukan pengembangan strategi pemasaran. Metode penelitian yang digunakan yaitu metode SWOT dan Matriks Evaluasi Quantitative Strategic Planning Matrix (QSPM). Berdasarkan analisis SWOT dibentuk matriks IFAS dan EFAS dengan memperoleh skor sebesar 3,339 dan 3,198 menunjukkan restoran berada di kuadran 1 pada matriks IE, kemudian matriks SWOT memperoleh enam alternatif strategi yang akan diperhitungkan menggunakan matriks QSPM sebagai keputusan perumusan strategi pemasaran yang tepat. Sehingga diperoleh prioritas strategi berdasarkan analisis yaitu meningkatkan fasilitas serta membuat promosi produk yang menarik untuk mempengaruhi loyalitas konsumen dengan total STAS sebesar 6,773.