Factors Affecting the Buying Intention of Organic Tea Consumers of Bangladesh (original) (raw)
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Determining Consumers' Buying Intention towards Organic Tea in Bangladesh: An Empirical Evidence
The purpose of the study is to determine the consumers' buying intention towards organic tea in the context of Bangladesh. Moreover, the study has empirically tested its relevant factors which influence on buying intention towards organic tea. Quantitative research design has been used to carry out the problem. A structured questionnaire was employed to collect date randomly from 208 respondents living in 4 divisional cities of Bangladesh. Cronbach's Alpha statistic used to determine the reliability and validity of the measurement items. Descriptive analysis and regression analysis used to evaluate socio-demographic characters and diagnosis the determinants of consumes' buying intentions respectively. All of the research hypotheses have been accepted based on the empirical model and corresponding individual t test. Since Cronbach's alpha for each measurement items are greater than .70, so items are reliable and valid. Snedecor's F (53.291) and R 2 (0.514) supported the fitness of the regression model at first. Consumer's buying intentions of organic tea is positively and significantly (p<0.05) influenced by environmental concern, health benefit, price and trust. This study intended to examine the relationship of buying intention of organic tea with different variables. In our country, proper motivation and participation with healthy food consumption might increase a consumers' intention to buy more organic tea. Appropriate marketing policies and a successful promotional strategy that articulates the nutritional value of both conventional and organic foods should be implemented. Moreover, health benefit impacts on buying intention to purchase organic tea. So, the policy maker should try to ensure the heath consciousness in producing organic tea. This research expands on earlier findings which overlook incorporating the major determinants of buying intention towards organic tea such as environmental concern, health benefit, price and trust. This study also used a long span of date and unique object, to investigate the long-run benefit for health-conscious consumers in Bangladesh. The study only considered four major determinants of consumers buying intention toward organic tea whereas product availability, promotion and other significant predictors can be utilized further to get valuable findings and the sustainability of organic tea consumption.
Organic Tea Products: A Study on Perceptions of Urban Consumers in Golaghat District Of Assam
Rising trend of urban population and consumer " s concern for nutrition, health, quality of foods and environment in recent times has resulted a change in consumption of organic foods especially Organic Tea. In this connection, several studies have been conducted about the consumer " s awareness and nature of consumption of organic foods and concluded that it is significantly higher in developed countries than developing ones. Most of the studies were limited to developed countries. Very few research studies have been conducted in detail with regard to various factors that influence consumer " s perception with respect to organic tea products in Assam in general and specially in Golaghat district. The rise in per capita purchasing power, accompanied by the increase in awareness regarding the social, environmental and health benefits of organic products, has not only increased the demand for such products but also incentivized the development of the organic value chain, as evidenced by continuous developments in industries such as e-commerce, supply chain, storage and processing. The present study aims at analyzing factors affecting consumer awareness levels and buying perception regarding Organic Tea with the help of an Exploratory study using a structured survey of 147 respondents in Golaghat district through pre-tested Questionnaires using purposive sampling. This paper attempts to examine the demand for organic tea as people residing in urban area are more conscious about their health and lifestyle. Majority of the people are employed in public and private institutions. The Consumers in the study area have a good purchasing power to pay premium prices for organic teas for a healthy lifestyle.
Academy of Strategic Management Journal, 2021
Organic foods are more attractive to consumers than conventional foods due to technological advancements, health and environmental protection, and nutritional value. Purpose of this research is to uncover some hidden facts about consumers' organic food purchasing habits. This study employs a purposive sampling method to collect 110 records from people who buy organic food in Dhaka, Bangladesh, from various online shops, superstores, and department stores. The use of multivariate analysis, such as factor analysis, is used to understand why people purchase organic food. When it comes to purchasing organic food, the first consideration is health and lifestyle, followed by environmental benefits, product characteristics, perceived quality and price, marketing strategy, and customer confidence. The result of the factor analysis reveals that, three factors are accounted for explaining more than 75 percent variation explanation and scree plot, Horn's parallel analysis, and Kaiser Criterion assures it. As a result, availability and trust are needed, which can be achieved through appropriate certification and advertising. The findings of this study suggest that, health-related concerns and lifestyle, environmental benefit, perceived price, trust, perceived quality, and marketing strategy all influence consumer behavior. These factors are crucial for triggering their movement in organic food selling shop. As a result, the government, as well as people of all ages, should speak out about the nutritional value, health problems, and product qualities of organic food in order to raise awareness of buying organic food.
Consumers " Attitude towards Organic Tea in Coimbatore
In rising trends of Organic food products, it is very significant towards insight to be gained to understand the consumers " motive towards organic foods. This study aimed to explore the attitudinal factors influencing consumers " to purchase organic tea. A structured questionnaire using 5-point Likert scales were administered to 200 respondents by convenience method from selective organic stores and departmental store in Coimbatore. Data collected were analysed using descriptive analysis and exploratory factor analysis and Anova. The result showed health, food attributes, Consumers attitude, status and barriers as the most important factor influencing consumer " s preferences towards organic Tea. This finding would help stakeholders in the organic Tea industry to understand the underlying pattern of consumer motives leading to decision towards purchasing organic ea in Malaysia.
A STUDY ON PURCHASE INTENTION OF CUSTOMERS TOWARDS ORGANIC PRODUCTS IN SIVAKASI.
Nowadays consumers tend to purchase high quality food for their life. For quality foods, it consists of two important dimensions including food safety and sustainability. Due to interest in product response to food safety, human health concerns, animal welfare considerations and environmental concerns are growing progressively. Mostly consumers are receiving more information and knowledge of risky from pesticide, insecticide, fungicide and herbicide used in food production. Consequently, consumers now concern about health and safe according to their foods. Therefore, organic food with less chemical residuals has become more popular across the world. Attitude and knowledge has become a crucial and prime factor in changing the perception of consumers towards organic foods. It is necessary to be familiar with what consumers perceive about organic food and the factors that lead them to demand organic food, due to the growing organic market and its rising potential to expand. The study has concluded that consumers buying behaviour acts as a predictor and has a direct influence on the decision process when purchasing of organic products. Consumers have positive behaviour towards purchasing organic products, when it comes to actual purchase, price, environmental concerns and quality are the key influencing factor.
PROCEEDINGS of International Research Conference of General Sir Kotelawala Defence University, 2018
Sri Lanka is a country rich with full of natural resources which can cater a considerable portion of ever-growing market demand for organic products in the World. Identifying this fact is important for the Sri Lankan food and beverage industry to focus on organic farming and supplying various products grown under ecological systems. Based on this the study was conducted to investigate the factors influencing on consumer purchase intention towards organic food in Sri Lanka with reference to Undergraduates. Based on extensive literature review, the study adopted factors such as attitude, health consciousness, consumer knowledge, environmental concern, perceived behavior control and subjective norms to assess the purchase intention of organic food products. The primary data were gathered using a structured questionnaire from a sample size of 111 and SPSS software with version 21.0 had been used to analyze the data collected. The results show that attitude is the most influential factor that influence on purchase intention of organic food in Sri Lanka. Insights from this study can be used to further expand the organic food producing markets as it contributes marketers to target and retain health conscious customers more effectively. Further research can use the same model to investigate the factors and to facilitate full understanding of the consumerdecision making process regarding organic produce while considering the tradeoffs that consumers make between values and product as well as consumer segmentation.
A Study on Determinants Affecting the Consumer Perception Towards Purchase of Organic Food
International Journal of Management Studies
Organic market provides a choice of "healthy life" to consumers by providing healthy food. Organic food consumption has increased during the last few years as a consequence of its direct impact on consumer health, life style, and social convenience. The organic food is one of the major markets to show double-digit growth rates. It is very important to understand the reason behind such a tremendous growth which can be disclosed by this study. A study to identify what actually induces consumers to switch from conventional food to organic food is important. This paper investigates the perception and attitudes of the organic food consumers from Bengaluru. Consumer's perception towards organic food products was measured using sixteen items on fivepoint Likert scale. The statistical techniques implemented in the study are Principal Component Analysis, Cluster analysis and Decision Tree. The analysis indicates that the sixteen items can be broken down into three major components namely Health and Weight aspects, Sensory Appeal and Extrinsic value which further leads us to the major component that is driving the purchase intention of organic food. The cluster analysis will shed light on the consumer behaviour and then finally the decision tree emphasizes on the consumer buying patterns. This research can be incorporated to design effective marketing programs and strategies to influence the consumers positively. The retailers or marketers can emphasize on the major factor and attract the consumers towards purchasing their respective brand of organic products by building a certain perception in the minds of the consumers.
Consumer Behavior and Purchase Intention of Organic Food
SSRN Electronic Journal, 2013
Purpose-The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors influencing consumer behavior towards organic food. Design/methodology/approach-The method used for the data collection was a face-to-face interview, using a structured questionnaire, with closed-ended questions. In total, 463 respondents participated in the survey. It was decided to use various multivariate analyses like multiple regressions, factor analysis and cluster analysis with large sample size. Findings-The results indicate that health, availability and education from demographic factors positively influence the consumer's attitude towards buying organic food. Overall satisfaction of consumers for organic food is more than inorganic food but the satisfaction level varies due to different factors. Practical implications-This study suggests that retailers can develop effective marketing program and strategies to influence consumers positively. They can emphasize the health benefits and quality of organic food. They can make these products easily available to attract consumers to buy organic food. Originality/value-This study provides valuable insight into consumer behavior regarding organic food by examining the factors that influence consumers' intention to purchase organic food, within the Indian context. The lessons can also be replicated in other countries for marketing organic foods.
Consumer purchase intention towards organic food products: A study in thanjavur Dt
Consumers are increasingly concerned about the environment and various issues related to the global level. This change has encouraged and the consumers has compelled to respond with 'environmentally' friendly products. Due to speedy growth of industry of organic foods and increasing the awareness among consumers, the health benefits and threats are the significant factors to consider. The present paper discusses consumer behavior with reference to the organic Products. This study was conducted in Thanjavur District and the sample size was 120 respondents. A questionnaire based survey method was used. It was found that maximum number of consumers got awareness about green products. But purchase intention of the consumers influenced with reference to the purchase of organic products. Hence, it is concluded that organisation should develop marketable advertisements to increase the purchase intention of organic food products.
THE FACTORS INFLUENCING CONSUMERS ORGANIC FOOD PRODUCTS BUYING INTENTION
Organic food products are produced by engaging the concept of Organic farming methods. Organic food products are cultivated without the use of chemicals, fertilizers, pesticides and other artificial enhancers. There are many outlets that are selling organic food products. Consumers have started buying organic food products regularly and the demand is growing steadily. There are various factors that have an influence on the organic food consumers with respect to the buying intentions towards organic food products. The objective of this paper is to study the Knowledge, Consciousness, Availability, Price on Purchase Attitude and the buying Intentions of organic food products among the consumers of Coimbatore. The study is conducted by collecting questionnaires from the consumers who walk into the organic stores for buying organic food products. The samples collected were 468 for conducting the data analysis. The statistical tools used are Correlation, Regression Analysis, Factor analysis and Structural Equation Modelling.