A research framework of the halal certification role in purchase intention of Muslim consumers on the food products from Muslim majority countries in the Middle East and North Africa (original) (raw)
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Journal of Islamic Monetary Economics and Finance
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Application of theory of planned behaviour in purchasing intention and consumption of Halal food
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Purpose Food businesses provide Halal food to cater to the dietary requirements of Muslims, especially in communities with a growing number of the ethnic minority and at public institutions such as higher education establishments. A large and growing body of literature has investigated the purchasing and consumption behaviour of Halal food, and there are also studies that revealed consumers who do not support Halal food products on the grounds of animal welfare where animals were slaughtered without stunning. Thus, the purpose of this paper is to examine the predictors of purchasing intention of Halal food products and perceptions of animal welfare among Muslims and non-Muslim consumers of a public higher education institution. Design/methodology/approach An online questionnaire collected information on sociodemographic profiles and importance of Halal food. Descriptive statistics were used to determine the frequency of distribution of all sociodemographic characteristics. Multiple ...
Ihtifaz: Journal of Islamic Economics, Finance, and Banking, 2018
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Management Science Letters
Theory of Planned Behaviour (TPB) has become a prominent theory in describing the relationship between attitude and behaviour. TPB utilizes attitudes, subjective norms and perceived behavioural control to predict-intention. Studies of similar topics concentrating on non-Muslim consumers as respondents particularly exploring in their repurchase intention on Halal food are uncommon. Therefore, this study attempts to demonstrate the TPB in exploring the non-Muslim consumer repurchase intention of halal food products. Data were collected through a self-administered questionnaire survey of 415 non-Muslim consumers in Malaysia. The result of Structural Equation Analyses indicate that non-Muslim consumers' attitude, subjective norm, and perceived behavioural control toward halal food product positively influenced their intention to repurchase halal food. The conclusions and several recommendations for future research consideration are presented in the final section.
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Anxieties associated with the coronavirus disease (COVID-19) outbreak has kept people from attending different events and procuring food from unsafe sources. Although there is no evidence to support the transmission of COVID-19 by food, it is interesting to explore how people select food items and whether their consumption choices are influenced by ethical standards. Based on empirical evidence, this study provides new insights into the consumer behavior and purchase intention for halal food products in a developing country context. This study adopted Ajzen's theory of planned behavior (TPB) to study the factors influencing the overall consumer buying behavior toward halal food products. The study used a questionnaire survey to collect data from 267 consumers across 10 provinces of southern Thailand. Using descriptive statistics and correlation and regression analyzes, it analyzed the data to determine the influencing factors. The result indicates that, among all the factors, consumers' habits and knowledge of halal food significantly influence consumer behavior and purchase intention. The findings of this study suggest that an understanding of purchase intention toward halal food can influence consumer behavior in relation to sustainable consumption.
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah
Muslims are required to always consume halal food in accordance with Islamic orders. Halal awareness, halal certification, food ingredients composition, halal marketing and religiosity can influence consumer behavior, especially on product purchase intention. Not all food products have been labeled halal, especially the imported products. This study aims to look at the effect of halal awareness, halal certification, food ingredients composition, halal marketing and religiosity on the purchase intention of imported food products in Muslim consumers in the city of Semarang by using the Structural Equation Model (SEM). The results of the analysis show that halal awareness, halal certification, food ingredients composition, halal marketing and religiosity have a positive and significant effect on imported food products purchase intention.
Analysis of the Theory of Planned Behavior on Intention to Buy Halal Food Products
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Consciousness in consuming halal food or products is still ignored by Muslims in Indonesia, which is a country with the largest Muslim population in the world, even though it is a must. Even halal food is defined as food that is healthy, clean and hygienic. This study aims to analyze the behavior of consuming halal food using Theory of Planned Behavior (TPB) and to identify how the purchase intention of Muslims in Indonesia, especially in Jakarta, in buying snacks labeled halal. Using probability sampling techniques, out of 200 questionnaires distributed among students in Jakarta, only 152 were returned and only 137 qualified for further analysis. The quantitative method was chosen for this study with the help of the IBM SPSS version 25 application. After going through the process and variables of Religiosity, Subjective Norm and Perceived Behavioral Control simultaneously affected the Intention to Buy Halal Food variable by 42.6% while the remaining 57.4% was affected. by other var...
Halal foods: Purchase intentions among non-muslim consumers-A literature review
AIP Conference Proceedings
Halal food items are such that fulfills the demands of Halal in accordance with Islamic legislation. The purpose with this study is to inspect the purchase intentions of non-muslim consumers of halal food items. This analysis is a review from 23 relevant published articles reports that were published from 2010 to 2020. Vast majority of the studies applied TPB theoretical framework to inspect the purchase intentions of non-muslim people. Within this study, Content analysis procedure has been devised in the scrutiny of contents of those papers and the obtained outcomes were represented underneath three headings:" Awareness, Attitude, Behavior and Knowledge"," Health and Safety" and "Social Pressure and Others opinions" in pertaining to this intention/influence for purchasing halal food items among non-muslim consumers. Fewer number of research are performed in this subject from non-muslim dominating countries and it demands attention for prospective investigations.
PURCHASE INTENTION FOR HALAL PRODUCTS IN PAKISTAN; EVIDENCES FROM NON-MUSLIM COMMUNITY
Purchase intention of Halal products are obvious in Muslim consumers but non-Muslims are rapidly turning to Halal products across the globe. Therefore, factors that influence non-Muslims to purchase Halal products are essential to know today for marketers. Aim of the study is to recognize the impact of attitude towards Halal product on non-Muslim consumers for Halal products' purchase intention and recognizing the role of social influence as moderating variable. Research paradigm that is followed for the study is quantitative research approach following purposive sampling method for data collection. A total sample of 300 non-Muslim respondents has been taken from major cities of Pakistan has been collected through semi-structured questionnaire having five-point likert scale and analyzed through software Smart-PLS version 3. This paper has drawn the findings that attitude has a positive relation with purchase intention for Halal products in non-Muslim consumers and Social influence strengthens the relation of these factors.
An Examination of Purchasing Intention towards Halal Products
International Journal of Economics and Management Systems, 2020
The consumer behavior in purchasing halal products is still an interesting topic to be researched because behavior is dynamic. The purpose of this study was to determine the factors that affect consumer decision in purchasing halal food. This study explored consumer driving factors in choosing halal products in the Muslim-majority community who feel that halal products are very easy to obtain. The research method used primary data analysis using a research instrument in the form of a questionnaire distributed to 200 respondents in Bandung, Indonesia. The results of this study revealed that the religiosity factor is a significant factor in affecting consumer intention in purchasing halal products. While other factors studied, such as halal awareness, halal certification, and trust, do not affect.