Email Marketing (original) (raw)

Attracting Job-Seekers Through Online Job Advertisements

International Journal of Technology and Human Interaction, 2016

Online recruitment research has time and again addressed the issue of lack of credibility of online job advertising media compared to traditional media such as newspapers and the issue of poor quality web design in E-recruitment. In this paper, the issues of lack of credibility and quality of E-recruitment channels have been addressed through the introduction of a) realistic job previews (RJP), b) company independent channels for advertising jobs online (for example Blogs), and c) podcasts for corporate previews in online job website design. Final year post-graduate students about to enter job market (N=457) took part in a 2x2x2 factorial experiment. The findings give distinct indications of the advantage of use of the above mentioned web design features on applicant perception of quality, credibility, and their subsequent development of organizational attractiveness and intention to apply for a job in the firm. Recommendations for practitioners have been highlighted through illustr...

WEB ADVERTISING: A LOOK AT TYPES AND COSTS

The purpose of this article is to review five methods of advertising on the web: banner ads, direct emails, sponsorship, keyword, and link strategies such as inicro-sites. This summary will outline the function of each and the various pricing strategies.

A Taxonomy of Online Marketing Methods

This chapter presents a systematic review of over 30 types of online marketing methods. It describes different methods like email marketing, social network marketing, in-game marketing and augmented reality marketing, among other approaches. The researchers discuss that the rationale for using these online marketing strategies is to increase brand awareness, customer-centric marketing and consumer loyalty. They shed light on various personalization methods including recommendation systems and user-generated content in their taxonomy of online marketing terms. Hence, they explain how these online marketing methods are related to each other. The researchers contend that the boundaries between online marketing methods have not been clarified enough within the academic literature. Therefore, this chapter provides a better understanding of different online marketing methods. A review of the literature suggests that the "oldest" online marketing methods including the email and the websites are still very relevant for today's corporate communication. In conclusion, the researchers put forward their recommendations for future research about contemporary online marketing methods.

Nontraditional tools of marketing on the Internet

2008

The each company tries to obtain the customers with various untraditional ways today. The companies use the traditional tools of marketing communications, but the alternative possibilities, which Internet brings, are used too. The Internet is a tool of presentation of the products and services, but it is also used for presentations of each company. The new tools and equipments supporting targets of the companies are created on the Internet. The mind share, the behavioral targeting, the WEB 2.0 and social networks belong among these tools. This paper briefly refers to these new marketing tools.

Spam detection in online classified advertisements

Proceedings of the 2011 Joint WICOW/AIRWeb Workshop on Web Quality - WebQuality '11, 2011

Online classified advertisements have become an essential part of the advertisement market. Popular online classified advertisement sites such as Craigslist, Ebay Classifieds, and Oodle have attracted a huge number of posts and visits. Due to its high commercial potential, the online classified advertisement domain is a target for spammers, and this has become one of the biggest issues hindering further development of online advertisement. Therefore, spam detection in online advertisement is a crucial problem. However, previous approaches for Web spam detection in other domains do not work well in the advertisement domain. We propose a novel spam detection approach that takes into account the particular characteristics of this domain. Specifically, we propose a novel set of features that could strongly discriminate between spam and legitimate advertisement posts. Our experiments on a dataset derived from Craigslist advertisements demonstrate the effectiveness of our approach. In particular, the approach provides improvements of 55% in terms of F-1 score over a baseline that uses traditional features alone.

Development of a Complex Web-Based Advertising System

Journal of Computing and Information Technology, 2000

This paper describes the architecture and development of a web-based system for producing, gathering and exchange of multimedia advertisements. The advertisements are classified and stored into a database on the server. The information about an advertisement includes free text and a set of values for predefined attributes. Optionally, any other computer file can be attached. A web site has been established and standard browsers can be used to manipulate the data online. A set of client programs has been developed to administer the data offline and periodically exchange data with the server. Several utility programs have been developed to provide the system for additional features. The main problems experienced during the development process are discussed. Possible solutions to these problems are proposed.

New Technology Briefing: E-brochures increasing online profit

Interactive Marketing, 2004

Marketing and has over eight years' direct and interactive marketing agency experience. Prior to this he was a client-side marketer in B2C and B2B environments. Over this time Jeff has helped a number of very well known organisations to improve their online and database marketing. He also lectures for the IDM on the Direct and Interactive Marketing Diploma.

Strategies for building a customer base on the Internet: symbiotic marketing

Journal of Strategic Marketing , 2001

The advent of the Internet is leading a re-evaluation of existing business practice as the m ethods em ployed in a non-vir tual world m ay not necessar ily be as effective in a virtual environm ent. The present paper exam ines the different strateg ic options facing organiz ations as they attem pt to build a custom er base on the Inter net. The traditional site-centric approach of directing traf® c to a central Inter net site suffers from the problem s of the increasing costs and decreasing effectiveness of Internet adver tising. An alter native strategy is the sym biotic approach which is based on the concept of m utuality. A strategy of sym biotic m arketing involves one organiz ation providing functionality for another organiz ation' s Inter net site. In exchange for the provision of functionality for another Internet site the provider bene® ts from a increased m arket coverage and reach. Although the strategy of sym biotic m arketing m ay initially appear counter-intuitive, the following paper highlights the potential adva ntages for a com pany pursuing such a strategy. The case dem onstrates such a strategy exits as a low cost m ethod of developing a custom er base on the Inter net. Finally, the potential scope of sym biotic m arketing is discussed.