Musical Quality, Perceived Value, Equity in Satisfaction and Behavioral Intention in a Jazz Festival (original) (raw)
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Music Quality, Satisfaction, and Behavioral Intentions Within a Jazz Festival Context
Event Management, 2002
With a basis in the marketing literature on the possible links between service quality and its outcomes (e.g., greater revenue, increased market share, etc.), this research focused on the relationships between music quality assessment, satisfaction, and two behavioral intentions within a jazz festival context. A causal analysis revealed that the festival attendees' evaluation of the music quality affected the overall satisfaction with the festival positively, and that overall satisfaction exerted a positive and direct influence on a) intention to revisit the festival and b) intention to recommend it to others. By contrast, the festival attendees' evaluation of the music quality only had a direct effect on the intention to recommend to others. Finally, the study's managerial and research implications are briefly discussed. Jazz festival Music quality Satisfaction Behavioral intentions
Building Satisfaction and Loyalty During a Musical Benefit Event: A Consumer-Based Approach
Nonprofit and Voluntary Sector Quarterly, 2019
This research addresses the respective importance of the charitable, experiential, and service-based dimensions associated with benefit concerts. Through a consumer-based approach, we examine the effects of three antecedents (charitable scope, immersion, and quality of service) on satisfaction and behavioral outcomes (loyalty and positive word-of-mouth). Data collected on site immediately after a charity concert are analyzed with structural equation modeling. The state of immersion and the event’s charitable scope enhance the overall satisfaction, which, in turn, fosters the behavioral outcomes. Direct effects are identified; satisfaction is influenced more by immersion, whereas behavioral outcomes depend more on charitable scope. The type of initial motivation moderates the findings: The quality of service enhances satisfaction only among attendees with other-focused motivation, immersion improves satisfaction if the motivation is self-focused, and charitable scope remains an impor...
Journal of Retailing and Consumer Services, 2011
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Comparing the Satisfaction Level of Park Acoustics Live Music Festival Attendees'
The understanding of attendees' expectations and experiences in a festival setting, such as a music festival, is relevant to achieving repeat visitation and festival sustainability. The purpose of this study is to analyse the satisfaction level of attendees' at the Park Acoustics Live Music Festival over a two year period. The questionnaire, based on the SERVQUAL model, analysed seven constructs of music festival quality, namely: entertainment, site elements, price, food and beverages, vendors, parking and staff performance. A quantitative methodology approach was selected using a convenience sampling approach. The findings revealed that, in general, most attendees' expectations and needs had been met in both years, however there were different levels of satisfaction between the two years relating to parking, staff and food and beverage. The management of the Park Acoustics Live Music Festival should thus consider the expectations and satisfaction levels of the attendees' at the festival to identify and develop products, services and environments that exceed the expectations of the festival attendees'.
Musicae Scientiae, 2015
The present study was designed to investigate how music listening affects intentions to attend concerts by employing both the music consumption model and the general consumer behavior model in service environments. We conducted a listening experiment using live recorded classical music. Participants responded to questionnaires after listening to pieces that represented different types of emotions. The items surveyed included felt emotion, liking, performance evaluation, and monetary value. The main findings were as follows: (1) strong emotions that were linked with happiness and tenderness/liking induced by music listening and performance evaluations were associated with intentions to attend concerts, and (2) the individual sense of the value of classical music also influenced the price that audience members were willing to pay to attend a concert when inspired to do so through music listening.
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This study examines the relationship between festivalgoers and the importance of added value in the festival experience. Aspects of added value are additional benefits or experiences beyond the festivals core advertised activities, such as personalised upgrades or souvenirs. Taking a consumer behavior approach and focusing specifically on music festivals in the UK, the research explores the extent to which attendee's individual characteristics (frequency of attendance, motivation and preferred music genre) determines the importance of experiential attributes and added value. A total of 586 responses were collected using an online survey. The data were analysed using Exploratory Factor Analysis (EFA) and Structural Equation Modelling (SEM). The results show that the importance of engagement, services, generic entertainment, festival image and music is revealed to influence the importance of added value. Findings also reveal that festivalgoer's psychographic and behavioural characteristics determine the importance of festival attributes.
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ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 2019
Festival tourism has been growing considerably over the years, acquiring a prominent position and with strong popularity in society. Festivals and/or events promote a cultural exchange at international, national and local levels, with the opportunity for cultural sharing, from history and tradition, culinary and drinks, music and dance, involving all publics (organization, services, artists, participants and local inhabitants). Festivals are recognized as an effective strategy for host destinations promoting economic, social and cultural development. The present study aims to test the mediator role of quality and satisfaction in the relationship between the motivation in