Tourism Promotion through Web (original) (raw)
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The Role of Internet in Successful Marketing in Tourism Organizations
Journal of Environmental Management and Tourism, 2019
Tourism has been dealt with continuously since the earliest times. This was done without entering into the essence of the motive of satisfying the needs of individuals and groups then and now. Various tourist destinations need to be introduced to the wider public. Therefore, a range of information needs to be distributed to the public by agencies, tourism operators, and other participants in tourist activities. The use of the internet has become a daily routine guiding tourism organizations’ marketing, including hospitality and tourism oriented towards meeting the demands of tourists and clients in general. By analyzing the trends in terms of the use of the internet and factors affecting marketing in tourism and hospitality, this paper focuses on its role and importance in the tourism business. The use of internet technology in hotel marketing activities was also analyzed.
Tourism Promotion through the Internet (Websites) (Jordan as a Case Study)
Abstract This research paper seeks to study the status of tourism promotion in Jordan, in particular via the Internet, with a future plan to develop this type of promotion based on the needs of the country .The aim of this research paper is to draw conclusions that help to know and understand this type of tourism promotion, And to know how to develop it in Hashemite Kingdom of Jordan to disseminate the maximum information about the Kingdom. This research paper is designed to determine the conditions of websites used in tourism promotion of Jordan, to find out the obstacles that face this type of promotion via websites, and the factors that affect its development .The findings and recommendations implied by this research paper will be presented to decision-makers in Jordan tourism sector to be taken into account. The research paper adopted carefully a survey form which is designed to collect data and information. It is used to know the trends and opinions of the research paper sample. The results showed that the tourism promotion through the Internet helps to increase competition in the prices of tourism, while the website design helps to spread information about the tourism offers. Both sexes consider that the website design as a means helps to ensure the information veracity of tourism offers. The research paper recommended to continue development of the role of tourism promotion through the Internet in spreading information about the tourism offers, so as to achieve the greatest possible benefits. Keywords: Promotion, Internet, Tourism
The Role of Information Technology in Promoting a Tourist Destination
International Journal of Media and Information Literacy, 2023
The image of a tourist destination is an important factor in the development of tourism in the territory. At the same time, it is obvious that promoting a tourist destination on the internet is the most promising and effective way, since the internet possesses a huge number of different tools to shape an image. The spread of the internet and digital media gave people unlimited access to information. These information sources, such as internet portals of various authorities and institutions, including the profiles of these organizations on social networks. Additionally, travel blogs began to play an important role in marketing tourist destinations. The rise of video platforms such as YouTube and TikTok has led to the rise of user-generated content (UGC). The UGC contained in travel blogs have become convenient and important reference materials for tourists, both before and during travel. However, at present, studies on the role of internet resources play in promoting the tourism to specific territories are few. This present study defines the role of internet resources, namely official tourist portals, as a source of information about tourist destinations, as well as the potential for their use as a means of promoting a territory and shaping the image of a tourist destination. Information resources on the Internet were studied, positioning the Rostov region as a tourist destination, as well as communities on social networks. It was found that there are problems in the promotion of information resources of the Rostov region. Recommendations have been proposed to improve the image of the tourist territory in the digital media environment. Keywords: tourism, information technology, tourism destitution, marketing, promotion.
Impacts Caused by the Web in Tourism Marketing
International Journal of Marketing, Communication and New Media, 2019
As foreseen by Cooper, Fletcher, Wanhill and Shepherd (2002), Internet has continuously increased the importance of marketing for public and private tourism organizations, especially on what concerns to attracting and retaining customers. Web-based resources have been integrated into marketing strategies within all sectors of economy, including tourism. As Bouzon and Bermejo-Berros (2015) point out, the new information and communication technologies allow all actors to actively participate in innovation, and thus, meet the increasingly specific demands of modern clients. In this context, as evidenced by the studies published in this special issue, tourism marketing has gained a digital dimension. This present issue also integrates relevant contributions on tourism consumers’ purchasing decision process and motivations, as well as on special interest tourism resources, such as wine. As pointed out by Pinho (2001), although wine is not essential for human life, it has played a special role in the great Mediterranean civilizations’ cuisine. Therefore, it is not surprising that it increases visibility and positively affects the image of producing regions, playing an essential role to local tourism. This special issue of the International Journal of Marketing, Communication and New Media (IJMCNM) publishes seven relevant contributions for both academics and practitioners who are working with tourism products and services...
Assessment of forms and extent of tourism web promotion in Serbia
Journal of the Geographical Institute Jovan Cviji?, SASA, 2010
The subject of this paper is Web promotion of tourism in Serbia. Promotion was understood as one of the four basic elements of marketing on the Web. The paper analyses the main forms and the extent of use of Web tourism promotion. The focus is on domain characteristics, quality of presentation, visibility and search engine rank, Internet promotion techniques and number of visitors. Structural observation was the main method used to analyze 260 travel and tourism related websites in Serbia. However, as Serbia is in the process of political and economic transition, it is still characterized by insufficient technical development of the Internet and its low level of utilization by the tourism industry. Based on the obtained results the extent of use of Web tourism promotion in Serbia and its forms were assessed.
Web Marketing Tourism Destinations
Ecis, 2000
Abstracl-Destinations emerge as umbrella brands that need to be promoted as one entity for each target market they try to attract in the competitively fierce world of travel and tourism. A Destination Marketing Organization (DMO) plays a crucial role in the promotion and management of a tourism destination, mainly through an effective use of its Destination Marketing System as a marketing tool. Due to the fast growing importance of the Internet as an information and communication medium, these systems have been modified in order to be Web-based. However, it is no longer enough for a DMO to just have a Web site. Successful Web Marketing requires an articulated approach to three critical tasks: web site design, promoting the web site, and assessing the web site marketing effectiveness. This paper aims to provide a set of useful guidelines required for DMOs to achieve successful marketing on the Internet. In order to offer empirical evidence of the Web sites that fit within the guidelines provided, official Web sites of ten European DMOs were analyzed.
ONLINE PROMOTIONAL STRATEGIES IN TOURISM AND DESTINATION MARKETING -A REVIEW STUDY
The Journal of Liberal Arts Education, 2022
The extensive use of Internet has changed the way in which online marketing activities are being carried out for promoting tourism and various tourist destinations. Travel and Tourism Blogs, Social Media, Online Word of Mouth (WOM) or e-WOM and Online Reviews are the modern online promotional strategies used by tourism promotion bodies and tourism marketers. The current research is an attempt to examine the relationship between online promoti onal strategies used by tourism promotion bodies and destination marketing. The systematic review also gives clear idea about the effectiveness of online promotional strategies in tourism and destination marketing. The review of major online promotional strategies such as Travel and Tourism Blogs, Social Media, Online Word of Mouth or e-WOM and Online Reviews have showcased their significant role in destination marketing.
The role of the internet in tourism: An example from Šumadija region
Ekonomski pogledi
The use of the Internet for the purpose of tourist destination development and improvement of tourist companies' business is getting more and more importance every day. Bearing in mind the heterogeneous character of services necessary for tourist needs, the Internet has become an integral part of establishment, delivery, and use of tourist products. From sales, as one of the most important tourist functions, through procurement and contact with clients, to marketing, as an integrative element of all other points in a tourist destination business, the Internet plays a significant role. The use of modern technologies in online business shortens the time for certain operations and lowers the business expenses. The goal of this paper is to compare the Internet use in online business in Šumadija District and its main competitors (local and foreign). For that purpose, the following research has been conducted.
In the lure of attaining competitive advantage, not only companies and public institutions but also countries as tourism destionations, introduce some level of differentiation. Attaining competitive advantage particularly in tourism industry, where the compation if fearce, requires answering the following questions successfuly, ‘what is the most affective way of promoting the existing tourism product to the targeted market”. The aim of the study is to determine the effectiveness of internet usage especially for marketing communications through analyzing websites of three selected destinations namely Turkey, Spain and Dubai. Comparative analysis of these websites may be useful not only for destination marketing literature but also for these countries in increasing the communication effectiveness by using internet. The most important reason of including these three countries in the research is that they are located in one of the most important tourism regions of the world in Asia and Europe. The methodology of the research is based on scoring system of Gibson et al. (2001). Results of revealed that Spain is utilizing its internet related resources better than Dubai and Turkey in terms of promotional effectiveness. Discussion of research findings and managerial implications are given.