Traditional food products vs. global economy: Consumer perspective (original) (raw)
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Research in World Economy
The aim of the study is to systematize factors influencing consumers' decisions relating to the purchase of food products in Bosnia and Herzegovina (BiH), to determine their importance for consumers and establish consumer perception of domestic food products in relation to the imported ones on BiH market. In the paper, factor analysis was used which showed that the first factor included a group of quality-related features. The second factor includes features related to the brand image, i.e. its market positioning. Although BiH has a much lower level of living standard than developed countries, the price is not the main criterion when deciding about purchasing food products. In addition, research results show that there is a high level of consumer confidence in domestic food products in BiH.
Procedia - Social and Behavioral Sciences, 2011
Consumers in developed countries, when choosing food products, pay more attention to quality and food safety. A significant trend can be detected in the consumption of "light" products, of organic food or of food without genetically modified ingredients (GM). In contrast to these countries, Bosnia and Herzegovina (B&H) has been a country in the process of transition, and due to its recent history the state system and administration do not function properly, which also affects food market. The market has been flooded with various food products whose quality and origins can often be questioned. In recent years, as a result of European legislation, food safety has improved in the Union; however no data has been published about consumers' attitudes and preferences in B&H. This study examined consumer attitudes, behaviors and perception in connection with food products in different markets in the northwestern part of B&H. In the autumn 2009 we examined the factors that affect consumers' decisions when they choose a trademark or product, as well as their attitudes concerning product origin, quality and "light" or GM labels. The data were collected in several markets in two areas (Bihac and Cazin) using survey methods. The survey included 920 consumers, of which 54.4% were female. The results showed that 81.65% of examinees decided what to purchase on the basis of quality, although 56.32% of consumers didn't know what the product quality is. 56.44% of examinees selected domestic products while 25% preferred imported products, or checked the country of production. Only 37.71% of consumers were familiar with the meaning of the label "light", and 45% of the label GM. There were statistically significant differences (ANOVA, Duncan's posthoc test p < 0.05) in the attitudes and behavior of consumers depending on their gender.
The Consumers’ Behaviors Towards To a Regional Agricultural Product in Turkey
2016
It is aimed to evaluate consumers’ behaviors towards to a regional agricultural product, known as isot pepper, in Turkey by means of willingness to pay and consumption amount and explore the potential factors that contribute to it by this study. The data come from eight provinces which were selected as purposeful, represent 42.8% of Turkey’s population, with a sample of 1,594 consumers from different socio-economic and education levels by simple random sampling method and interviewed face to face. Likert, SPSS and Linear regressions analyses were used. The results indicate that consumers have misperceptions about bitterness and usage areas of pepper that results to narrow down the usage and the amount. Feelings explain 35.6% and behaviors explain 15.1% of consumption amount individually. Food safety certification is the most important factor for buying. The average willingness to pay and yearly consumption have been determined as $11.94 per kg and 10.7 kg respectively. Explanatory f...
This research is based on conducted surveys with potential consumers of a food product called "kulen" a Slavonian traditional dry fermented salami, as an indigenous Croatian product, covering two counties (Osiječko-Baranjska and Vukovarsko-Srijemska). The surveys include the manufacturer's attitude toward the special traditional product kulen, their place in the market, strengths, and weaknesses. The aim of this paper is to analyze the market for kulen food products, based on consumers' responses and their willingness to purchase the product. The results showed that in the two counties, most consumers purchase salami once a week from a Croatian market-a crucial indicator for consumption of quality products. With Croatia's accession to the European Union, Croatian manufacturers have found themselves within the unified European market. This primarily means an expanding market where they can sell more of their products. However, the entry of new producers into the Croatian market would also increase competition. In such case, some manufacturers will have to lower the price of their products to become more competitive, while those whose products have unique geographical indications, designations of origin, and traditional specialty would certainly be able to set a higher price for their products.
Traditional Food in Western Balkan Countries Consumers’ Perceptions and Habits
2015
Te aim of this paper is to explore consumers' perceptions and habits regarding traditional food in the Western Balkan Countries. In each Western Balkan country, two focus groups were carried-out (total twelve focus groups; eight to ten participants per each – total sample of 104 participants). Results of this study show that consumer motives for the choice of traditional products pertain to higher health, safety, sensory and increasingly also sustainability beliefs and expectation. Results of this study show many similarities in perception as and habits towards traditional food in different WBC. Marketing techniques are critical in conveying authenticity and enhancing the attractiveness of traditional food.
British Food Journal, 2014
Purpose – The purpose of this paper is to explore the differences between consumer motives regarding purchase of traditional food in two European countries (Croatia and Austria) with a different history and development in regards to traditional and/or regional food. Design/methodology/approach – A word association test and soft laddering interviews were used to elicit consumers’ perception and purchasing motives for traditional food. Additionally, the questionnaire contained socio-demographics and questions about shopping habits concerning traditional food. Semi-structured, individual, face-to-face interviews were performed with 31 Croatian and 28 Austrian respondents. Findings – The most frequent associations/definition in both countries refers to heritage (food of generations) and elaboration (traditional receipt). The meaning of traditional food is for both samples positive. Hierarchical value maps for both countries contain ladders standing for health or support of local farmers...
2016
It is aimed to evaluate for Şanlıurfa isot pepper that is a traditional product in terms of market or marketing which is more important at sector, in GAP Region of Turkey by this research. The data come from three groups which are the producers, the sellers and the consumers by simple random sampling methods and interviewed by face to face with a given questionnaire and 2,070 surveys were conducted.Likert attitudes scales and SPSS were used for the analyses together with classification tree model, Levene and T-tests. The result indicate that existing of marketing problem, rather than market by 79.1%. The price is important by 77.5% and followed by the production place and food safety certificate for consumption among the groups. The taste is the most important effecting factors for buying of isot pepper by 88.9% and followed by the hygiene conditions. The most significant factors are promotion and branding for marketing. This study is the one of first of its type for Şanlıurfa isot ...
Agricultural Economics (Zemědělská ekonomika)
The fruit consumption in the Slovak republic rates below the European average. There are several reasons causing this situation: the financial situation of the inhabitants, high prices of the temperate zone fruit in shops and the unhealthy eating habits of the consumers. The expenses on fruit have been decreasing within the consumer basket in our country. The consumption of fruit and the fruit products (in the value of fresh fruit) rose in 2006 in comparison with 2005 and achieved 54.0 kg per capita. The increase of fruit consumption was recorded thanks to the growth of the fruit containing products. Despite the rising tendency of the fruit consumption per capita, it is still much lower than the recommended dose. Based on the questionnaire survey, the objective of this paper is to identify and analyse the attitudes and behaviour of Slovak consumers, particularly from the nitra region, to the temperate zone fruit consumption. The survey showed that health is the most important reason for the temperate zone fruit consumption. Apples and grapes are the most frequently consumed sorts. They comprise 50% of the total consumption of the temperate zone fruit. The consumption of the temperate zone fruit has stagnated recently according to the responses of half of the respondents, and even 66% of them would like to increase the temperate zone fruit consumption. consequently, the dependence of the particular answers to the questions and the indications of a respondent (sex, age, education, locality) were studied by the use of the associative analysis.