Mediating Influence of Satisfaction on the Relationship between Tourists' Motives and Revisits to Cultural and Heritage Sites (original) (raw)
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Tourism Review, 2021
Purpose This paper aims to investigate the interplay of memorable tourism experiences (MTE) dimensions in driving behavioral intentions of heritage tourists through the mediating role of satisfaction. Design/methodology/approach Empirical data were collected from tourists in the heritage city of Kashan, Iran. Partial least squares-structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were applied to analyze the data. Findings The results of PLS-SEM showed that three dimensions of MTE as follows: local culture, involvement and knowledge, significantly directly or indirectly influence tourists’ behavioral intention toward a destination. However, the results of fsQCA identified greater heterogeneity among the respondents by highlighting the positive effects of hedonism and novelty on satisfaction and revisit and word-of-mouth intentions. Originality/value This study enriches the empirical evidence on MTE by constructing a composite picture of the...
Destination attributes and tourist’s satisfaction in a cultural destination
Cultural tourism is one of the leading growing segments of the tourism industry. Many tourists who visit heritage sites seek a value-added and authentic experience, when compared with the traditional products or mass destinations. Considering the importance of tourist`s satisfaction in what regards the revisit intentions and word-of-mouth referrals, which in turn influence the economic development of the tourist destination, this study attempts to investigate the relationship between cultural/heritage destination attributes and tourist`s satisfaction. The study area for this paper is the city of Guimarães, in the northwest of Portugal. This city is a place of strong symbolic and cultural significance and was deemed a world heritage site (UNESCO) in the year 2001. In 2012, Guimarães was one of the cities that hosted the European Capital of Culture (ECOC). All this enhanced its tourism potential and increased the amounts of visitors. The methodology consists of quantitative research based on a self-administered survey applied to tourists who visited Guimarães in the first half of 2015. Based upon the empirical results of this study, several recommendations can be made to increase tourists’ satisfaction vis-à-vis to Guimarães, regarding tourists’ needs, attributes valorization and cultural/heritage sustainability.
Satisfaction, motivation, loyalty and segmentation of tourists in World Heritage cities
Pasos. Revista de Turismo y Patrimonio Cultural, 2018
This paper presents research that deals with the study of the motivation, satisfaction and loyalty of tourists visiting the city of Cordoba, Spain, a World Heritage Site. For this, the results of a study carried out on tourists during their stay in the city are presented. The study identifies two motivational dimensions in connection with the visit: one cultural and the other multi-motivational, which includes a variety of reasons such as gastronomy and pleasure-seeking. Additionally, also analysed in this research is how the motivation for visiting the city leads to tourists having greater satisfaction with their visit and more loyalty to that tourist destination.
Considering the importance of tourists' satisfaction in regards to their intentions of revisiting the destination and providing word-of-mouth referrals, this study attempts to investigate the differences between first time and repeated visitors in terms of the perceived attributes of cultural/heritage destinations, tourists' satisfaction and intention to return and to recommend a destination. The current case study is the city of Guimarães, in Portugal. The research methodology consists of a quantitative approach based on a self-administered survey applied to tourists who visited Guimarães during 2015. Looking at the empirical results, it was possible to conclude that first time and recurrent visitors showed no noticeable difference in the way the perceived attributes of the destination were ranked. In terms of satisfaction, both first time and repeated visitors showed a high level of overall satisfaction with their visit. However, this aspect seems to be insufficient to guarantee their willingness to return. Based on the results, several recommendations may be made to increase tourists’ satisfaction vis-à-vis Guimarães, not forgetting tourists’ needs, attributes valorisation and cultural/heritage sustainability.
TOURISTS' MOTIVATION TOWARD VISITING A WORLD HERITAGE SITE: THE CASE OF GUIMARÃES
Within the major role that the tourism industry is taking in sustaining and enhancing growth in economies all around the world, the cultural segment deserves a particular look as in most cases, it is playing a leading role. This has to do with the idea of tourists' visits as a memorable happening and an authentic experience and relates to the psychological dimension of tourist demand. This study investigated the motivation behind the choice of a cultural/heritage destination, and particularly a World Heritage Site (WHS). Taking the case of Guimarães, the study inquired on the tourists' motivations and perceived attributes of the city to conclude on the level of satisfaction tourists get from their visits and the destination attributes. The methodology used in this research was of a quantitative nature, based on a self-administered survey applied to 325 tourists who visited Guimarães during 2015. In that analytical approach, tourists were organized according to their main visit motivation, i.e., if they were mainly motivated by visiting a World Heritage Site or by other reasons. An interesting result was that despite WHS visitors reporting higher satisfaction levels, the other type of visitors want to return in greater numbers. The study concluded that the destination is performing well but is suffering from not having a consolidated image in the market. Looking at these and other results obtained, several recommendations were made to increase tourists' satisfaction vis-à-vis the destination by mainly addressing the strategy to be used in advertising the set of products and services it can provide to visitors.
A Conceptual Review on Behavioural Intention to Revisit of Heritage Tourist
TIJ's Research Journal of Commerce & Behavioural Science - RJCBS, 2017
There were plenty studies have been conducted to investigate the tourist behavioural intention to revisit and emerged some factors influencing. However, most of them were applied with difference perspective and in the various contexts. This paper aims to discuss the factors influencing heritage tourist’s behavioural intention to revisit a destination by applying the new conceptual framework. This paper uses a document reviews and provides a synthesis on the previous studies findings to find out the potential conceptual framework. The results emerged that some of factors were specified as antecedent variables of heritage tourist’s behavioural intention to revisit. Those variables were service quality, experience quality, destination image, promotion, and satisfaction. However, the relationship between variables still becomes a hot issue to debate in particularly the role of those variables to encourage the intention of tourits to behave. This paper proposes service quality and experi...
The Assessment of Factors Influencing Heritage Tourist’s Revisit Intention
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Study on heritage tourist’s revisit intention by using exploratory design stills becomes aninteresting due to the persistent determination to stipulate the factors that influenced. Moreover,the effort to provide an assessment of the factors influencing heritage tourist’s revisit intentionbecomes an important part for testifying the instrument. This paper aims to assess the instrumentof factors influencing heritage tourist’s revisit intention in the context of Toraja heritage site,South Sulawesi Province of Indonesia. The convenience sampling technique is carried out toensure the proper sampling of quantitative approaches. Distributed questionnaires to 60 touristsare used to ensure the instrument working. The assessment of this instrument uses ExploratoryFactor Analysis (EFA). The result of validity testing specified that all item played an essential roleas a measurement for each factor influencing heritage tourist’s revisit intention. Meanwhile,reliability testing through Statistica...
What are the triggers of Asian visitor satisfaction and loyalty in the Korean heritage site?
Journal of Retailing and Consumer Services, 2019
The influence of external factors with uncertain consequences and their interactions with demographic and psychological characteristics of travelers increase the complexities of tourism destination management (Mendola and Volo, 2017). Policy makers can solve these complexities by applying strategies that stimulate intrinsic motivations of tourists to visit a place, which may surpass the impact of external factors (Antón et al., 2017; Downes and Marchant, 2016). Although empirical studies highlight the key role of motivation in influencing the desired responses of tourists (e.g., Leong et al., 2015; Yoon and Uysal, 2005), the issue of how various types of motivation must be attuned to lead to tourist satisfaction and loyalty is under-explored. Demographic characteristics strongly influence tourist satisfaction and loyalty, as moderators or independent variables, however past tourism studies are limited in explaining demographic profiles by various motivations (see Table 1). Most tourism researchers analyzed the effects of motivation on satisfaction and loyalty, and differences in satisfaction and loyalty among distinct motivation groups. As a result, motivation and demographics were used in linear relationships when trying to explain satisfaction and loyalty. As the number of tourists seeking cultural and heritage experiences is growing (Hughes and Allen, 2005) understanding visitor motivation is an important theme in heritage tourism research (Prentice, Witt and Hammer, 1998; Richards, 2002). Analyzing motivations of heritage tourists is important because such analysis can not only help to identify and distinguish among their subgroups (Lang and O'Leary, 1997; Moscardo, 1996; Wight, 1996) but, most importantly, accurately design and match products to satisfy needs of heritage tourists leading to their higher satisfaction, loyalty, and retention (Crompton and McKay, 1997). Also, heritage sites create significant interest of international tourists, increase their arrivals and expenditures and, ultimately, provide economic benefits to the country (Yang,
Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists
This paper examines the visitor experience of heritage tourism and investigates the relationships between the quality of those experiences, perceived value, satisfaction, and behavioral intentions. A total of 447 respondents completed a survey conducted at four main heritage sites in Tainan, Taiwan. Using structural equation modeling (SEM) technique, the results reveal the direct effects of the quality of experience on perceived value and satisfaction. However, it is the indirect and not direct effects of the quality of experience that impact on behavioral intentions when mediated by perceived value and satisfaction. Overall, the relationship ''experience quality / perceived value / satisfaction / behavioral intentions'' appears to be evident.
Atna Journal of Tourism Studies
The willingness of Tourists to revisit a destination is strongly influenced by tourist satisfaction which plays a vital role in improving destination loyalty. The present research aims to study destination loyalty of the tourists based on their satisfaction at the world heritage site of Ellora caves in India.The sampling group of the study consisted of 60 tourists who visited Ellora Caves in July 2019. Pearson correlation analysis was applied for data analysis. The study concluded that there was a positive and strong affiliation between tourist satisfaction and destination loyalty. Constructive suggestions like adherence of strict rules & regulations and quality training programmes for service providers were given to improve tourist’s delight at Ellora Caves. The suggestions given are applicable for destination planners, and tourism authorities for future revisits.